New Releases by Guy Kawasaki

A collection of honest, humorous, and heartfelt stories from a Silicon Valley icon Wiser Guy is Guy Kawasaki’s dynamic update of Wise Guy, delivering a fresh collection of stories that combine humor, humility, and the wisdom gained from five more years of life—and 250 episodes of the Remarkable People podcast. This new edition reflects Guy’s continued evolution, enriched by deep conversations with luminaries such as Jane Goodall, Steve Wozniak, Stephen Wolfram, Angela Duckworth, and Julia Cameron. These interviews have broadened his perspective and deepened the relevance of his advice—transforming Wiser Guy into more than just a memoir; it’s a collaborative, cross-generational conversation about purpose, resilience, and leadership. Whether you’re launching your career, building a company, navigating uncertainty, or simply striving to grow, Wiser Guy is a practical and inspiring guide. It offers candid reflections and actionable insights from Guy and the remarkable minds who have influenced him—creating a roadmap for living a more meaningful, impactful life.

A USA TODAY BESTSELLER AND GLOBE AND MAIL BESTSELLER The Non-Obvious Book Awards 2024 Longlist Selection Make the leap from average to exceptional and start living the remarkable life you were meant to lead Ever wonder what sets people like Steve Wozniak, Stacey Abrams, Mark Rober, and Jane Goodall apart? Why do some people seem to eat, sleep, and breathe “awesome?” In Think Remarkable, tech titan Guy Kawasaki teams up with Madisun Nuismer, producer of the Remarkable People podcast, to share invaluable knowledge from more than 40 years of working with game-changing organizations such as Apple, Canva, Google, Mercedes Benz, and Wikipedia, and delivers insights from a collection of amazing interviews that''ll kick you into high gear and get you ready to start showing the world your best, most amazing self. Together the authors show you how to lead a fulfilling life by drawing on insights from working closely with some of the world''s most remarkable people. You''ll learn: How to find your own inner ass-kicker and unlock potential you never knew you were capable of Cultivate the resilience, grit, and fearlessness needed to overcome obstacles and setbacks Apply the lessons from the world''s most innovative companies to your personal growth journey Make the leap from average to exceptional. Think Remarkable is more than a book—it''s a way of life. It is the gotta-read-right-now book you can''t afford to miss. So, grab a copy today and start making yourself—and the world—a whole lot more remarkable.

"It''s good to learn from your mistakes. It''s better to learn from other people''s mistakes." Warren Buffet Crisis manager George Pillari takes the reader through a series of real-life case studies to show us that decision making in tense situations is a skill to be learned and perfected. We learn from the success and failures of Elon Musk, Peter Thiel, Oprah Winfrey, Elizabeth Holmes, Google X, JP Morgan, the New York Yankees, the Titan Sub, Thomas Edison, Taylor Swift, and others. The Seven Deadly Stupidities: Going for the Moonshot Surrendering to FOMO Relying on Family and Friends Being Blinded by the Upside Trusting the Media Using Quick and Dirty Thinking Neglecting to Measure Twice The chapter-by-chapter format lets the reader thumb through and pick the order to read the book. The summary of each stupidity includes lessons learned and advice on how to avoid the stupidity and "be smarter."

"Guy Kawasaki vốn là người nổi tiếng trong thế giới công nghệ . là biểu tượng của Thung lũng Silicon . Sách của ông bán chạy nhất trên nước Mỹ và thế giới" -- from Bookswindow.com

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple''s original Macintosh team in the 1980s. He''s widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he''s shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It''s not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you''ll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple''s potential partners in front of that company''s CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That''s okay, Steve, I don''t trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that''s the best story of all."

Guy Kawasaki, úspěšný podnikatel, mentor a autor řady knižních bestsellerů o podnikání, přichází s novinkou. Ve své knize Umění začít 2.0 popisuje základní kroky, které vás dovedou od prvotního nápadu až k samotnému rozjezdu vlastního podnikání, vytvoření produktu či služby. Hlavní je začít. Guy Kawasaki se s vámi podělí o ryze praktické tipy ze své vlastní mnohaleté praxe. Poučil se z vlastních vítězství i proher a své zkušenosti je teď v ucelené podobě ochoten předat vám. Dost bylo teorie studované z nudných knih či obcházení stále stejných konferencí. Pojďte začít!

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki''s classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you''re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there''s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki''s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that''s more art than science – the art of the start.

L''objectif de ce livre est de vous permettre d''optimiser votre utilisation des médias sociaux. Nous partons du principe que vous connaissez les bases et que vous souhaitez faire un usage professionnel des médias sociaux, pour votre propre compte ou pour celui d''une entreprise. Que les choses soient claires, Peg et moi sommes sur le front des médias sociaux et non enfermés au siège d''une entreprise dans une "cellule de crise". Nous avons acquis nos connaissances à force d''expérimentation, d''efforts assidus, et non pas en pontifiant, en énonçant des sophismes ou en nous contentant de participer à des conférences. Il y a plus d''une centaine de conseils et d''astuces dans ce guide. Nous sommes des gens pragmatiques, ce livre ne contient donc que des conseils stratégiques et pratiques.

By now it''s clear that whether you''re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Adviezen over hoe je jezelf als bijvoorbeeld sollicitant of zzp''er moet verkopen, maar ook hoe je door jouw persoonlijke presentatie diensten en producten op de markt kunt brengen.

If you were intrigued by the title of this book, you are probably the type of business book reader who''s had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you''ll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It''s not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki''s years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents'' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it''s more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people''s entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki''s lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That''s a big goal, but one that''s possible for all of us.

Traditional Chinese edition of Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition. The most common sense and practical guide to running your business. Guy Kawasaki is a well known blogger and a venture capitalist. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

Presented in letter form, here are private messages of hope from 33 exceptional individuals--including actress/model Renee Russo, jazz musician Herbie Hancock and Body Shop founder Anita Roddick--which will inspire others to overcome their own adversities and achieve richer, more fulfilled lives.

What do you really want? Powerful communication can get it for you. This classic book, now in its third edition, guides you to save time, avoid miscommunication, build confidence, gain instant rapport, persuade with ease, close sales, manage difficult situations, reduce stress through cooperation, gain a new job or protect your job, and align yourself for promotions and raises. A new chapter, "Truth No One Will Tell You," shows how you can thrive in an economic crisis. Award winning speaker, author, university lecturer and CEO, Tom Marcoux coaches you to success through job interviewing, public speaking, media relations, and personal branding. Learn a system of persuasive communication techniques for business and life. Examples from the lives of prominent contemporary success stories include Warren Buffet and Bill Gates. Short articles by other eminent authors provide further strategies. A rich collection of quotations stimulates the reader''s imagination, ranging from Emerson to Oprah.

Vous êtes entrepreneur et vous êtes sur tous les fronts. Comment lever de l''argent ? Comment constituer une équipe et bien s''entourer ? Comment vendre ? Comment communiquer et utiliser au mieux les réseaux ? ... Après le best-seller L''art de se lancer, voici à présent La réalité de l''entrepreneuriat, pour vous aider à avancer lorsque surviennent les premiers problèmes, quel que soit le stade où vous en êtes. Un bon entrepreneur est celui qui " tient la route " au-delà de la première année de lune de miel, où tout est espoir et euphorie. Ce livre ouvre des perspectives nouvelles sur les difficultés de l''entrepreneuriat au début de la vie d''une entreprise et vous donne les moyens de les résoudre. Pas de meilleur guide que Guy Kawasaki : il parle vrai, avec un humour qui décape, et il sait mieux que personne se mettre à votre place. Guy vous signale tous les pièges, ce qui vous évitera bien des bévues. Ce livre vous fera gagner un temps fou, vous économisera des milliers d''euros en honoraires de consultants et vous renforcera dans votre conviction.

"Don''t even think about trying to launch a startup without reading Guy Kawasaki''s Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they''ve made is the Last Big Mistake. Reality Check is Kawasaki''s all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

You will be introduced "to a systematic approach to marketing and discover just how much great marketing resembles that sticky and trustworthy roll of duct tape."--Cover