New Releases by Guy Kawasaki

Si en tu empresa pasa cualquiera de las siguientes cosas: Creemos que el mejor producto es siempre el que ganaExiste cierta resistencia a los cambiosMuchas acciones se hacen por tradicion e inerciaNo colaboramos con la competenciaNo perdemos el tiempo buscando los defectos de nuestros productos o serviciosNo revisamos ni actualizamos los productos con cierta periodicidadNo fomentamos las acciones de samplingNo consumimos ni utilizamos nuestros propios productosLa informacion solo la tiene los cargos directivosCuando se desarrolla un producto se sigue el esquema: Concepto de producto u003e

Featuring full-color photos and illustrations, expertly written text, and helpful diagrams and charts, this new title shows how to improve a computer''s performance with Microsoft Windows Millennium.

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you''ll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you''ve gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you''re an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.

Guy Kawasaki''s phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

This book is the ultimate collection of Macintosh Conventional--and unconventional--Wisdom. A collection of Macintosh definitions and rules of thumb--humorous one-liners inspired by Ambrose Bierce. Includes reprints of Kawasaki''s Mac''ser columns. (Hayden)

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.