New Releases by Howard Schultz

Was schulden wir uns gegenseitig? Wie können wir unseren Antrieb, unseren Einfallsreichtum, ja sogar unseren Schmerz in etwas Sinnvolleres als individuellen Erfolg verwandeln? Und was ist unsere Pflicht an den Orten, an denen wir leben und arbeiten? Mit diesen Fragen hat sich Howard Schultz persönlich auseinandergesetzt, seit er in Brooklyn aufgewachsen ist und auch als er Starbucks zu einer der weltweit bekanntesten Marken gemacht hat. In seinem neuen Buch sucht Schultz in zwei miteinander verwobenen Geschichten nach Antworten. Eine Geschichte zeigt, wie seine widersprüchliche Kindheit - einschließlich Erfahrungen, die er noch nie zuvor offenbart hat - Schultz motivierte, der erste in seiner Familie zu werden, der das College absolvierte, um dann die Art von Unternehmen aufzubauen, für das sein Vater, ein Arbeiter, nie eine Chance hatte zu arbeiten: ein Unternehmen, das versucht, Profit und Menschenwürde in Einklang zu bringen. Eine parallele Geschichte bietet einen Blick hinter die Kulissen von Schultz' unkonventionellen Bemühungen, alte Vorstellungen über die Rolle der Wirtschaft in der Gesellschaft in Frage zu stellen. Von der Krankenversicherung über kostenlosen College-Unterricht bis hin zu umstrittenen Initiativen im Hinblick auf Rasse und Flüchtlinge - Schultz und sein Team haben gesellschaftliche Themen mit der gleichen Kreativität und Disziplin angegangen, mit der sie den Kaffeekonsum in der Welt verändert haben. Howard Schultz' Buch ist auch ein Querschnitt durch US-Amerika. Es zeigt, wie Amerikaner es immer wieder schaffen, Kämpfe und Schwierigkeiten in Erfolge zu verwandeln. Auf diesen Seiten finden verlorene Jugendliche erste Jobs, aufstrebende Studenten überwinden ihre Schulden, Opfer von Kriegen "ersetzen" verlorene Gliedmaßen durch unbezwingbaren Geist, Unternehmer beginnen mit dem Träumen usw. Das Buch ist teils ehrliche Erinnerungen, teils erhebende Blaupause der gegenseitigen Verantwortung und teils Beweis dafür, dass normale Menschen außergewöhnliche Dinge tun können. Es ist eine optimistische, inspirierende Darstellung dessen, was passiert, wenn wir aufstehen, sprechen und uns für größere Zwecke als wir selbst zusammenfinden. Schultz liefert eine starke und neue Vision und ein Plädoyer für mehr Menschlichkeit.

A história da Starbucks não é apenas um registro de crescimento e sucesso. Ela conta também como uma empresa pode ser construída de maneira diferente. Em Dedique-se de coração percebemos que uma empresa pode, sim, funcionar com o coração, nutrir a alma e ainda dar lucros. Neste livro, vemos que é possível, a longo prazo, oferecer valor aos seus acionistas sem sacrificar a crença central de que se deve tratar os funcionários com respeito e dignidade, tanto porque a Starbucks tem uma equipe de líderes que acreditam que isso é o certo quanto porque essa é a melhor forma de se fazer negócios. É difícil imaginar qualquer café que seja mais agradável do que esta narrativa. — PUBLISHERS WEEKLY — Para empreendedores, gerentes e admiradores da Starbucks: Dedique-se de coração é a história definitiva de como uma empresa de ponta construiu sua reputação no varejo mundialmente, conduzindo tudo com o coração. — BUSINESS TIMES — Ao nos presentear com a história detalhada de como a Starbucks compreendeu a mente de seus clientes, Schultz nos revela um autêntico truísmo norte-americano: se você for capaz de entender a imaginação de sua clientela, será um vencedor. — USA TODAY —

NEW YORK TIMES BESTSELLER • From the longtime CEO and chairman of Starbucks, a bold, dramatic work about the new responsibilities that leaders, businesses, and citizens share in American society today—as viewed through the intimate lens of one man’s life and work. What do we owe one another? How do we channel our drive, ingenuity, even our pain, into something more meaningful than individual success? And what is our duty in the places where we live, work, and play? These questions are at the heart of the American journey. They are also ones that Howard Schultz has grappled with personally since growing up in the Brooklyn housing projects and while building Starbucks from eleven stores into one of the world’s most iconic brands. In From the Ground Up, Schultz looks for answers in two interwoven narratives. One story shows how his conflicted boyhood—including experiences he has never before revealed—motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity. A parallel story offers a behind-the-scenes look at Schultz’s unconventional efforts to challenge old notions about the role of business in society. From health insurance and free college tuition for part-time baristas to controversial initiatives about race and refugees, Schultz and his team tackled societal issues with the same creativity and rigor they applied to changing how the world consumes coffee. Throughout the book, Schultz introduces a cross-section of Americans transforming common struggles into shared successes. In these pages, lost youth find first jobs, aspiring college students overcome the yoke of debt, post-9/11 warriors replace lost limbs with indomitable spirit, former coal miners and opioid addicts pave fresh paths, entrepreneurs jump-start dreams, and better angels emerge from all corners of the country. From the Ground Up is part candid memoir, part uplifting blueprint of mutual responsibility, and part proof that ordinary people can do extraordinary things. At its heart, it’s an optimistic, inspiring account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves. Here is a new vision of what can be when we try our best to lead lives through the lens of humanity. “Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates

A celebration of the extraordinary courage, dedication, and sacrifice of this generation of American veterans on the battlefield and their equally valuable contributions on the home front. Because so few of us now serve in the military, our men and women in uniform have become strangers to us. We stand up at athletic events to honor them, but we hardly know their true measure. Here, Starbucks CEO and longtime veterans’ advocate Howard Schultz and National Book Award finalist Rajiv Chandrasekaran of The Washington Post offer an enlightening, inspiring corrective. The authors honor acts of uncommon valor in Iraq and Afghanistan, including an Army sergeant who repeatedly runs through a storm of gunfire to save the lives of his wounded comrades; two Marines who sacrifice their lives to halt an oncoming truck bomb and protect thirty-three of their brothers in arms; a sixty-year-old doctor who joins the Navy to honor his fallen son. We also see how veterans make vital contributions once they return home, drawing on their leadership skills and commitment to service: former soldiers who aid residents in rebuilding after natural disasters; a former infantry officer who trades in a Pentagon job to teach in an inner-city neighborhood; a retired general leading efforts to improve treatments for brain-injured troops; the spouse of a severely injured soldier assisting families in similar positions. These powerful, unforgettable stories demonstrate just how indebted we are to those who protect us and what they have to offer our nation when their military service is done.

Una obra que revela el "modus operandi" de uno de los hombres de negocios mas influyentes del mundo empresarial. En 2007 Starbucks por primera vez en su historia era vulnerable. En los ultimos anos habia seguido una politica empresarial focalizada en el crecimiento y habia abandonado sus valores fundacionales -la conexion con los partners y con los clientes, la alta calidad de sus productos, la experiencia Starbucks en definitiva-, ademas se vio amenazada por una serie de transformaciones externas -hundimiento del mercado inmobiliario, desempleo, cambios en los habitos de consumo, recesion mundial#, que unidas a la revolucion digital ponian en peligro su futuro inmediato. Se hacia necesario un cambio de rumbo. Por esta razon el entonces presidente de Starbucks, Howard Schultz, reasumio en 2008 el cargo de consejero delegado. Habia llegado el momento de superar el que sin duda iba a ser el gran desafio de la empresa: luchar porsu vida sin perder su alma. Gracias a un estilo lleno de reminiscencias personales y a un ritmo trepidante que atrapa al lector desde las primeras paginas, "El desafio Starbucks " propone una leccion magistral que se puede aplicar a todos los ambitos de la vida: la clave del exito esta en preservar los valores esenciales, con fidelidad y pasion, y atreverse a seguir adelante, a ser valientes a la hora de tomar decisiones. ENGLISH DESCRIPTION In 2007 Starbucks stood on shaky ground. The previous years had been dominated by an expansionist business policy which steered the company away from its founding tenetshigh quality products and a close connection to its partners and customers; in other words, the Starbucks experience. Outside forcesthe housing market crash, unemployment, and recession and the digital revolution were also factoring into its vulnerability. A change of direction was needed. Fast. In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul."

„W pewne wtorkowe popołudnie w lutym 2008 roku Starbucks zamknął wszystkie swoje lokale w Stanach Zjednoczonych. Informacja wywieszona na 7100 zamkniętych drzwiach głosiła: Potrzebujemy trochę czasu, by ulepszyć nasze espresso. Przygotowanie dobrego espresso wymaga wprawy. Dlatego też postanowiliśmy poświęcić się udoskonaleniu tej sztuki”. Decyzję tę podjął Howard Schultz. Gdy istnienie Starbucksa stanęło pod znakiem zapytania i firma zaczęła przynosić gigantyczne straty, Schultz po latach przerwy powrócił do firmy. Tak jak Steve Jobs po powrocie do Apple’a Schultz dokonał rewolucji, wprowadził śmiałe i często kontrowersyjne zmiany, stawiając Starbucksa na nogi. Na tym jednak podobieństwa do Jobsa się kończą. Schultz ma zupełnie inny pomysł na biznes i jego prowadzenie: stawia na ludzi, tradycyjne wartości, proste i doskonałe espresso. Efekt? Dziś Starbucks to 60 milionów kubków kawy tygodniowo wydawanych w 16 tysiącach kawiarni w 54 krajach. STARBUCKS to jeden z najważniejszych biznesowych hitów ostatnich lat – gościł na szczycie listy bestsellerów „New York Timesa”, a Amazon zaliczył go do grona najważniejszych książek roku.

Em 2008, Howard Schultz tomou a decisão sem precedentes de reassumir a posição de CEO da Starbucks, oito anos depois de deixar o cargo e ter assumido a função de presidente do Conselho; Neste livro, ele compartilha a notável história de seu retorno e da transformação contínua da empresa, mostrando como, durante um dos períodos mais tumultuados da história econômica, a Starbucks conseguiu novamente rentabilidade e sustentabilidade sem sacrificar seu lado humano; Por meio de uma narrativa atraente, o autor documenta o amadurecimento de uma marca, assim como o de um empresário, além de representar sua filosofia de liderança: Não basta apenas vencer, mas vencer do jeito certo;

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)