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New Releases by Hugh Macfarlane

Hugh Macfarlane is the author of The Leaky Funnel (2003).

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The Leaky Funnel

by: Hugh Macfarlane

release date: Jan 01, 2003

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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.

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