New Releases by John Brooks

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Once in Golconda "In this book, John Brooks-who was one of the most elegant of all business writers-perfectly catches the flavor of one of history''s best-known financial dramas: the 1929 crash and its aftershocks. It''s packed with parallels and parables for the modern reader." -From the Foreword by Richard Lambert Editor-in-Chief, The Financial Times Once in Golconda is a dramatic chronicle of the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era''s most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the ''20s bull market, the desperation of the days leading up to the crash of ''29, and the bitterness of the years that followed. Praise for Once in Golconda "A fast-moving, sophisticated account.embracing the stock-market boom of the twenties, the crash of 1929, the Depression, and the coming of the New Deal. Its leitmotif is the truly tragic personal history of Richard Whitney, the aristocrat Morgan broker and head of the Stock Exchange, who ended up in Sing Sing." -Edmund Wilson, writing in the New Yorker "As Mr. Brooks tells this tale of dishonor, desperation, and the fall of the mighty, it takes on overtones of Greek tragedy, a king brought down by pride. Whitney''s sordid history has been told before..But in Mr. Brooks''s hands, the drama becomes freshly shocking." -Wall Street Journal "It''s all there in Once in Golconda-the avarice of an era that favored the rich; and the later anguish of myriads of speculators doomed by a bloated market, easy credit, and their own cupidity and stupidity." -Saturday Review

The Go-Go Years "The Go-Go Years is not to be read in the usual manner ofWall Street classics. You do not read this book to see our presentsituation reenacted in the past, with only the names changed. Youread it because it is a wonderful description of the way thingswere in a different time and place." --From the Foreword by Michael Lewis The Go-Go Years is the harrowing and humorous story ofthe growth stocks of the 1960s and how their meteoric rise caused amultitude of small investors to thrive until the devastating marketcrashes in the 1970s. It was a time when greed drove the market andfast money was being made and lost as the "go-go" stocks surged andplunged. Included are the stories of such high-profilepersonalities as H. Ross Perot who lost $450 million in one day,Saul Steinberg''s attempt to take over Chemical Bank, and the fallof America''s "Last Gatsby," Eddie Gilbert. Praise for The Go-Go Years "Those for whom the stock market is mostly a spectator sportwill relish the book''s verve, color, and memorableone-liners." --New York Review of Books "Please don''t take The Go-Go Years too much for granted:as effortlessly as it seems to fly, it is nonetheless an unusuallycomplex and thoughtful work of social history." --New York Times "Brooks''s great contribution is his synthesis of all theelements that made the 1960s the most volatile in Wall Streethistory . and making so much material easily digestible for theuninitiated." --Publishers Weekly "Brooks ... is about the only writer around who combines athorough knowledge of finance with the ability to perceive behindthe dance of numbers ''high, pure, moral melodrama on the themes ofpossession, domination, and belonging.''" --Time

" Business Adventures remains the best business book I've ever read." —Bill Gates, The Wall Street Journal What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.