Book Lists

Most Popular Books by John Geraci

John Geraci is the author of Never Tell a Cat a Secret (2015), Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late (2022), The Art of the Nudge (2015) and Nunca Le Cuentes Un Secreto a Un Gato (2015).

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Never Tell a Cat a Secret

release date: Feb 12, 2015
Never Tell a Cat a Secret
When a little girl confides in her kitty, funny things happen all over the barnyard.

Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late

release date: May 10, 2022
Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late
Have you ever wondered why pollsters can''t seem to predict who the next president will be? With the sheer volume of data that encircles our lives, why can''t pollsters detect the signal through the noise? POLL-ARIZED is a provocative examination of what has gone wrong with US pre-election polls written from the unique perspective of a market research industry insider. Blending actual data from polls, interviews with leading pollsters, and a proprietary survey conducted specifically for this book, POLL-ARIZED positively reframes the narrative on what''s wrong with our polling system and how pollsters should move forward. Accurate polling is essential to any democracy. America needs pollsters to reestablish trust, simplify the polling process, and nudge their methodologists out of the way. POLL-ARIZED delves deeply into these issues and provides a clear roadmap through which pollsters can once again become trusted arbiters of American public opinion.

The Art of the Nudge

release date: Jul 01, 2015
The Art of the Nudge
The Art of the Nudge (TATN) is a step by step framework to: N - (K)now what you want to do or accomplish, and more importantly, WHY? U - Understand the current story being told by you and others in your organization. D - Develop a new story that empowers people and ignites their passion to take Action G - Give and tell this story often enough to inspire others to act with their maximum potential. E - Evaluate progress, celebrate success, and continue to Nudge or adapt.Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework.

Nunca Le Cuentes Un Secreto a Un Gato

release date: May 02, 2015
Nunca Le Cuentes Un Secreto a Un Gato
A little girl learns that her pet kitty is really a blabber mouth.
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