New Releases by Joost Elffers

For readers of Machiavelli’s THE PRINCE, Sun Tzu''s THE ART OF WAR, and Robert Greene''s THE 48 LAWS OF POWER, a riveting history of the Mafia in America, the undeniable sweep and power of the Five Families, and their Machiavellian strategies—all condensed into an electrifying guidebook for understanding and harnessing the Mafia’s philosophy of successfully rising within any hierarchy (legally, of course). A captivating history of the Mafia in America as well as an illuminating breakdown of the formidably effective—indeed ruthless—success strategies of the infamous Five Families that ruled, for anyone who’s ever wondered what it takes to be a boss. The Don: 36 Rules of the Bosses is the fascinating culmination of author RJ Roger''s extensive research into the Italian-American Cosa Nostra. Analyzing more than 100 years of underworld history, Roger has distilled the behavior of the bosses of the five New York Mafia families—the most powerful in the United States—into 36 rules. Unwritten until codified in The Don, these rules were the foundation of the bosses’ success for over a century. Created in collaboration with Joost Elffers, the producer behind Robert Greene’s international bestseller The 48 Laws of Power, Roger’s The Don: 36 Rules of the Bosses details the history of the American Mafia. More important, it elucidates the strategies by which the bosses of the Five Families achieved and held power. Many of these leaders were devotees of Niccolò Machiavelli''s treatise The Prince, a manual for would-be rulers written in 1513 and still read today by power brokers of many kinds around the world. Understanding the influence of this book on the most successful Mafia bosses, and also applying his expertise in contemporary business practices and his deep knowledge of America’s underworld, Roger has identified 36 rules common to them all. In The Don, he explains these rules in ways that will be useful to any reader hoping to gain power, whether personally, politically, or in business.

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

How are you peeling? Happy? Silly? Worried? Excited? Whatever your mood, you'll delight in this fun book of food.

Let Scholastic Bookshelf be your guide through the whole range of your child's experiences-laugh with them, learn with them, read with them! Eight classic, best-selling titles are available now!Category: Feelings"Amused? Confused? Frustrated? Surprised? Try these feelings on for size."This is a book that asks all the right questions. And leaves you feeling great no matter what the answers are!"Who'd have dreamed that produce could be so expressive, so charming, so lively and so funny?...Freymann and...Elffers have created sweet and feisty little beings with feelings, passions, fears and an emotional range that is, well, organic."-The New York Times Book Review

Combining astrology, numerology, and pure psychic intuition, The Secret Language of Birthdays is a wholly unique compilation that reveals one's strengths, weaknesses, and major issues while providing practical advice and spiritual guidance. Many have suspected that your birthday affects your personality and how you relate to others. Nineteen years and over one million copies later, The Secret Language of Birthdays continues to fascinate readers by describing the characteristics associated with being born on a particular day. The 366 personality profiles are based on astrology, numerology, the tarot, and Gary Goldschneider’s observations of more than 14,000 people. Your strengths, weaknesses, and major concerns will be illuminated while you are given practical advice and spiritual guidance. After you study your profile, it will be hard to resist examining those of family, friends, colleagues, and even celebrities.

The Secret Language of Relationships shows how astrology can craft a relationship profile between any two individuals born during any two weeks of the year. The result is an indispensable guide to getting the most out of every relationship. The bestselling companion book to the groundbreaking The Secret Language of Birthdays, The Secret Language of Relationships offers a fascinating look into why we are drawn to certain people. Goldschneider divides the year into 48 “weeks,” showing the personality traits for each period. With an amazing 1,176 combinations of personalities, you can better understand any relationship in your life. Beautifully illustrated and designed, the Secret Language series is sure to delight a new generation of astrology enthusiasts and all people who are interested in better understanding themselves and the people around them.

Clean Zen, clean green! Clean Body follows the successful Clean: The Humble Art of Zen-Cleansing, by cleaning guru Michael DeJong. As with the first book, this is not merely about washing away the dirt: it embodies a mindset, a philosophy, an alternative to mass consumerism. DeJong draws from Eastern belief systems—especially the element theory in Chinese medicine and Asian cooking—and harmoniously balances five pure essentials in his recipes, using baking soda, lemon, olive oil, salt, and white vinegar as the basis for his all-natural concoctions. Including special, separate sections for men and women, Clean Body has ideas for everything from facial exfoliants and natural aftershave to moisturizers and creams for itchy skin, discolored knees, and smooth feet. EVERY part of the body, from head to toe, is covered.

A teen version of the wildly popular adult book The Secret Language of Birthdays, this book provides astrological insight into the character of people born on each of the 365 days in the calendar year. It is the perfect gift item for birthday parties and sleepovers. This smart book is jam-packed with completely new content, including illustrations and unbelievably fun extras, with tips on everything from Best Accessory (Box of tissues for when your drama queen BFF starts crying!) and Best Pet (Puggle!) to the Best Date idea (hot air balloon ride). The teen version is colorful, dynamic, and totally addictive.

Looks at the shift towards sustainism as seen through a series of visual symbols designed for use by businesses, institutions, and individuals.

do you love me? always, dear. do you need me? ever near. would you leave me? never ever. do you want me? only forever.

Brilliant distillations of the strategies of war—and the subtle social game of everyday life—by the bestselling author of The 48 Laws of Power and The Laws of Human Nature Robert Greene’s groundbreaking guides, The 48 Laws of Power, The Art of Seduction, and Mastery, espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique series. Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu’s The Art of War. Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, as well as movie moguls, Samurai swordsmen, and diplomats, each of the thirty-three chapters outlines a strategy that will help you win life’s wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid unwinnable wars. The great warriors of battlefields and drawing rooms alike demonstrate prudence, agility, balance, and calm, and a keen understanding that the rational, resourceful, and intuitive always defeat the panicked, the uncreative, and the stupid. An indispensable book, The 33 Strategies of War provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.

In 1996 Joost Elffers and Saxton Freymann introduced Play With Your Food, a groundbreaking collection of photographs featuring playfully carved fruits and vegetables. With more than a million copies sold and an award-winning series under their belts, the pair have proven the old adage wrongyou really should play with your food. Now, for the first time, Food Play compiles more than 300 of the very best images from a decade of astonishingly imaginative publishing. This compact collection will surprise and delight both fans of the series, and newcomers to the enchanting world of Food Play.

This indispensable astrological text addresses the question we all ask at some point during the course of our lives: "What is the purpose of my life?" It identifies, based on birthdate, what, on a soul level, someone came into this lifetime to achieve, in other words, their karmic signature. Gary Goldschneider and Joost Elffers take the reader on a spiritual quest around the astrological galaxy that culminates in a sense of purpose and truth. In addition to the great inter-personal benefits, this book also contains thousands of tidbits of information regarding the astrological signs of actors, musicians, and world leaders.

Readers are given permission to take nature's healthiest foods and make them into quirky animals and people, unlocking their imaginations to see the world in a whole new light. Full color.

It's back to the all-ages gift appeal of Play With Your Food and How are You Peeling? for Saxton Freymann and Joost Elffers. Now with "Dog Food," the duo turns its talents to the canine realm, wittily reworking familiar doggy phrases for a whole new level of humor and meaning. These pepper pooches and mango mutts are guaranteed to charm dog owners, dog lovers, and even -- dare we say it -- cat fans. Chow down!

Dog figures carved out of different fruits and vegetables "act out" such phrases as "Bad dog, " "Sick as a dog, " and "Doggy bag."

Pulitzer Prize winner Shepard's three most recent plays are together here in one volume. Bold, explosive, and ultimately redemptive, together these works form an enduring force in American theater.

Amoral, ruthless, clever and cunning, this is the essential guide to the art of seduction. Seduction is the most effective, elusive and subtle way of taking someone into your power. Whether power, money or lust is the motive, this book is the ultimate self-help manual. Written with the same wit and style as the 48 LAWS OF POWER, THE ART OF SEDUCTION is also sensuously designed, exquisitely printed in two colours, and filled with historical examples from Cleopatra to Casanova.

One lonely sea horse learns that she has a lot of friends--friends she can really "count" on to help. Full-color illustrations.

Doctor Pompo believes that he has found a nose lying on the ground, but everyone he meets identifies the mysterious object in a different way.

Two postcards that can be addressed to future generations and included in the time capsule, a sheet of elegant labels that can be affixed to the capsule, a rooted family tree, a certificate that keeps track of the capsule's location, and twelve acid-free slip sheets that protect the memory album's contents complete the package. The capsule contains two separate compartments where jewelry, letters, disks, tapes, and other meaningful personal items can be stored. Once completed, the capsule can be sealed with a permanent label and dedicated to those family members who will open it on a designated day far in the future. Through The Ark to the Future, the reader can collect and preserve a living legacy of his or her life and send it on for the discovery and delight of future generations.

"Who'd have dreamed that produce could be so expressive, so charming, so lively and funny'...Freymann and...Elffers have created sweet and feisty little beings with feelings, passions, fears and an emotional range that is, well, organic." - The New York Times Book Review. "Use this book to discuss different moods, to introduce the names of many fruits and vegetables, to identify colors, and to inspire young artists to create sculptures of their own." - School Library Journal, starred review

Provides a photographic gallery of pumpkins which have been carved into faces that use the stem as a nose, and includes a selection of pumpkin recipes, information on the history of the gourds, and growing advice.