Best Selling Books by Jose Marti

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Más de 125 años después de haberse publicado en el periódico Patria, de Nueva York, se reimprime y difunde este artículo de José Martí -La verdad sobre los Estados Unidos- por su vigente advertencia, dirigida a los pueblos hispanoamericanos, acerca de los riesgos y peligros a que la ciega admiración por el país norteño, ya en franca y contradictoria expansión en la segunda mitad del siglo XIX, podía conducirlos, y porque estos riesgos y peligros se han confirmado, manifestándose en todo su alcance, durante el tiempo transcurrido desde la aparición del texto martiano.

José Martí occupies a central place in Latin American letters, and he is an unparalleled foundational figure in Cuban culture. Martí''s writing shaped a hemispheric consciousness in the Americas, and as national poet and patriotic "apostle," he is revered by generations of Cubans everywhere. As essayist, journalist, and revolutionary, Martí fought for Cuban independence and helped defend the ideal of Latin American autonomy against empires old and new. This ground-breaking two-volume work offers the most comprehensive collection of Mart´i''s prose work available in English. Where recent translations have offered selective anthologies of Martí''s writing, this edition offers a key archive of essays, journalism, speeches, political documents, and historic correspondence, many translated for the first time.

Las Crónicas sociales recogen artículos de José Martí sobre la vida social y política de diferentes países de Latinoamérica. Son un texto de referencia en la literatura cubana del siglo XIX.

Lucía Jerez o Amistad funesta es un texto de referencia en la literatura de Cuba del siglo XIX. Es la única novela que escribió Martí. Gonzalo de Quesada, su discípulo predilecto y albacea, la encontró en unas páginas sueltas del archivo martiano. Este hallazgo hizo posible que la novela no se perdiese, pues Martí la había firmado con el seudónimo de Adelaida Ral.

José Martí (La Habana, 1853-Dos Ríos, 1898), Cuba. Era hijo de Mariano Martí Navarro, valenciano, y Leonor Pérez Cabrera, de Santa Cruz de Tenerife. Martí empezó su formación en El Colegio de San Anacleto, y luego estudió en la Escuela Municipal de Varones. En 1868 empezó a colaborar en un periódico independentista, lo que provocó su ingreso en prisión y más tarde su destierro a España. Vivió en Madrid y en 1871 publicó El presidio político en Cuba, su primer libro en prosa. En 1873 se fue a Zaragoza y se licenció en derecho, y en filosofía y letras. Al año siguiente viajó a París, donde conoció a personajes como Víctor Hugo y Augusto Bacquerie. Tras su estancia en Europa vivió dos años en México. Por esa época se casó con Carmen Zayas Bazán, aunque estaba enamorado de María García Granados, fuente de inspiración en sus poemas. En 1878 regresó a La Habana y tuvo un hijo con Carmen. Un año después fue deportado otra vez a España (1879). Hacia 1880 vivió en Nueva York y organizó la Guerra de Independencia de su país. Fue cónsul de Argentina, Uruguay y Paraguay en esa ciudad norteamericana;dio discursos, escribió artículos y versos, conspiró, fundó el Partido Revolucionario Cubano y redactó sus Bases. En 1895, al iniciarse la Guerra de Independencia, se fue a Cuba y murió en combate.

Jose Marti occupies a central place in Latin American letters, and he is an unparalleled foundational figure in Cuban culture. Marti''s writing shaped a hemispheric consciousness in the Americas, and as national poet and patriotic "apostle," he is revered by generations of Cubans everywhere. Asessayist, journalist, and revolutionary, Marti fought for Cuban independence and helped defend the ideal of Latin American autonomy against empires old and new. This ground-breaking two-volume work offers the most comprehensive collection of Marti''s prose work available in English. Where recenttranslations have offered selective anthologies of Marti''s writing, this edition offers a key archive of essays, journalism, speeches, political documents, and historic correspondence, many translated for the first time. The first volume gathers essential texts and letters that have shaped Cubanhistory, nationalism, and political ideology, and which challenged and defined the course of revolutionary struggle. The second volume offers a comprehensive selection of Marti''s vision of the Americas, combining his reflections on Latin American history, culture and political economy, and hiscritical observations on the modernity and upheavals of the United States in the late nineteenth century.

This case study focuses on explaining how to design an experiment (2℗©℗2 factorial design) to analyze the effectiveness of product placement in video games. Brand familiarity and brand repetition were used as independent variables while brand recall and brand recognition were used as dependent variables to measure the effectiveness of product placement. Four versions of a real online car racing video game were developed to test the four experimental conditions: 1℗=℗high repetition and familiar brand; 2℗=℗low repetition and familiar brand; 3℗=℗high repetition and unfamiliar brand; and 4℗=℗low repetition and unfamiliar brand. This experiment allowed to find out that consumers recall better familiar than unfamiliar brands placed in a video game. Familiar brands also performed better in a brand recognition measure than unfamiliar brands while no interaction effect of repetition was found for both familiar and unfamiliar brands. This project resulted in the following publication: Mart©Ư-Parre©ło, J., Bermejo-Berros, J., & Ald©Łs-Manzano, J. (2017). Product placement in video games: The effect of brand familiarity and repetition on consumerś memory. Journal of Interactive Marketing, 38, 55́63. Retrieved from https://www.sciencedirect.com/science/article/pii/S1094996816300779.