New Releases by Michael Solomon

Children's picture book about the day in the life of a curious cat, meant to encourage snuggles and giggles

From the fourteenth through the sixteenth centuries in Spain, health-related information in the vernacular began to circulate widely in treatises, compendiums, manuals, plague tracts, summaries, encyclopedias, and recipe collections. These were often the work of concerned physicians who attempted to refashion medical information to appeal to nonprofessionals. In Fictions of Well-Being Michael Solomon explores the shaping of this audience of sickly readers, highly motivated individuals who, when confronted with the painful, disruptive, and often alienating conditions of physical disorder, looked for relief in books. Vernacular medical writing from late medieval and early modern Spain emerged from the interrelated imperatives to address the immediate or future hygienic and pathological needs of the patient while promoting the reputation and learned credentials of the physician. For sickly readers, a medical treatise was more than just a collection of technical information; such a work implied that they could do with a medical text what the physician normally did at the bedside. In their imagination, the treatise became a type of palpable instrument that encouraged the reader to take advantage of its possible use and benefits. In these fictions of well-being, we may see the antecedents of the self-help and popular medical books so prominent on today's best-seller lists.

Have you wondered how blockchain can help you create applications that offer greater transparency, traceability, efficiency, and resilience while lowering your costs? This course, eighth in a series of eleven, steps through using the smart contract code you write to create a decentralized application (dApp). This dApp uses supply chain functions. Instructor Michael Solomon explains what dApps are, then covers the payment token smart contract and the supply chain smart contract that you need for this project. He goes over the functions of both smart contracts and describes how to use and implement events. Michael discusses how, in blockchain technology, every action has an owner, which makes everything that happens on the blockchain auditable. He walks you through how to ensure security in your smart contracts, then concludes with useful information on implementing minimal functionality. Note: This course was created by Michael Solomon. We are pleased to host this training in our library.

Highly skilled 10x talent brings at least 10 times the value to your organization. By understanding how to attract, manage, and retain these sought-after individuals, your business will become more agile, innovative, and experience transformational growth. 10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices. It also reveals how individuals can evolve from good to great to 10x, and enjoy the many perks and rewards this status brings. In Game Changer, you’ll learn: How highly skilled talent is transforming companies of all sizes and industries through real world stories and first-hand testimonies from top executives and entrepreneurs. Ways managers can become coaches that empower their team to accomplish amazing results. The unconventional business environment 10xers need for massive productivity, including deep flow states, greater autonomy and ownership, and work time flexibility. How to see yourself as both talent and management and become comfortable switching these hats. Game Changer will show you how to make an impact at work, become a highly skilled and phenomenally gifted employee, and experience the rewards and satisfaction of being 10x.

We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old

In a world filled with uncertainty and terrorism, many people find themselves distraught by the news they hear every day. Bestselling political and business author Michael Solomon may be turning the political world upside down with his new novel and timely masterpiece “The Conversion Prophecy.” In his first novel, sure to be a blockbuster, Solomon takes the reader through a journey of how the entire balance of global economic power will change forever. Life on earth will take on a new meaning, as everything from energy to food supplies, transportation to communications and everything else needed to sustain life will be controlled by one terrorist state and a zealot who has the ability to control it all. Peace, in the name of one religion, Islam, will threaten to dominate mankind. What Solomon has developed is a new and different form of terrorism – one, which does not require the firing of a single shot or the shedding of one drop of blood. However, it could lead to a new world order. This page turner will have you wondering if a Manchurian Candidate does really exist. The author takes us from the halls of a Mosque in Indonesia to the highest plateau of the political arena in Washington, where a real life plot has developed to take control of the entire economic balance of the global corporate world and destroy life as we know it. Can this plot be derailed before it begins? Only one man with the help of a secret society, that makes the Illuminati look like child’s play, can stop it. But can he stop it in time? Although fiction the pages of this international political thriller will leave you wondering can this really happen – or has it already begun? Has the author hit another home run? After you read “The Conversion Prophecy” you will believe he has.

Now on its sixth edition, this book presents the state of the art in colorectal surgery. It is essential reading for the experienced surgeon established in colorectal practice as well as advanced trainees in general surgery. The book comprehensively covers surgery of the anus, rectum and colon in 87 chapters, grouped into nine sections for ease of reference (General Principles, Proctology, Stomas, Small Intestine, Colon, Rectum, Perineal Reconstruction, Rectal Prolapse and Surgery for Incontinence). The print edition is further enhanced by an accompanying VitalSource e-book, enabling the user to download and read the book offline on a personal computer or mobile device.

To survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them, and this book shows you just how to do it. Between government cutbacks, shrinking endowments, and business belt-tightening, the nonprofit sector may end up being the biggest victim of today’s unpredictable market that few even hear about. However, this does not mean that nonprofits aren’t just as vital as before--if not more so--or that yours cannot receive the regular funding it needs to fulfill the mission you heroically set out to do. It’s going to take the same type of advanced organizational and competitive strategies that the most successful for-profit businesses have utilized to remain atop the leader board. Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows you how to: Ensure that executive leadership and board dynamics fully support fundraising initiatives Build a broad constituency of donors aligned to the mission Determine the right level of funding diversification Use tactics such as challenge drives, stretch gifts, and corporate matching; parlor gatherings; leadership councils; year-end drives; corporate partnerships; and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile Proactively encourage planned giving Avoid revenue plateaus Complete with stories of those who have done this exceptionally well, as well as “casebooks” of the strategies-in-action, The Nonprofit Fundraising Solution reveals how any nonprofit can implement advanced fundraising methods and secure the funds they need to excel.

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

What does your Facebook profile say about you to future employers? How do you communicate your value proposition in a crowded market? Personal branding is becoming increasingly important in today’s competitive jobs market. The Brand You workbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout the text to help the reader plot their own branding strategies. The ability to talk about yourself so that others understand what you do and appreciate the value of your work separates the successful from the also-rans. This text is suitable for all undergraduates and postgraduates studying Business Management and Marketing and those taking modules in Public Relations.

BUT NOT FOR THE FUEHRER is Helmut Jung's story of personal survival in Hitler's Germany, through World War II, and in occupied Germany after the end of the war. In all of those times survival was the single key that kept him going, survival of the fighting, the famine, and the political oppression. This is not simply a war story. Yes, the war plays a big part within this story but Helmut was often at war with his own people just as much as he was with the Russians. It was often difficult to know who to fear the most, the enemy on the other side of the front lines or the enemy behind you who were making you fight. And fight he did, wounded twice, receiving special training as a sniper and as a demolitions expert, and receiving awards for his bravery. He was also captured by the Russians but was one of the very few who escaped. In addition, the SS held him as a spy after he escaped from the Russians. As a war story, BUT NOT FOR THE FEUHRER is truly outstanding but it is far more than just a war story. Mike Nesbitt

150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

PART OF THE NEW JONES & BARTLETT LEARNING INFORMATION SYSTEMS SECURITY & ASSURANCE SERIES! Information systems and IT infrastructures are no longer void from governance and compliance given recent U.S.-based compliancy laws that were consummated during the early to mid-2000s. As a result of these laws, both public sector and private sector verticals must have proper security controls in place. Auditing IT Infrastructures for Compliance identifies and explains what each of these compliancy laws requires. It then goes on to discuss how to audit an IT infrastructure for compliance based on the laws and the need to protect and secure business and consumer privacy data. It closes with a resource for readers who desire more information on becoming skilled at IT auditing and IT compliance auditing.

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

So many young mothers feel burned out because they take care of a family as well as work to pay the bills. They also may have to deal with being abused by husbands or boyfriends, trying to give as much as they can to keep their family together. I know, because I've been there. I hope that this book will help out in some way. Read this book slowly, gain a positive attitude, and work it out; you can do it. A country girl who knew nothing did.

Consumer Behaviour: A European Perspective, 3/e provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/e: This unique casebook applies consumer behavior theory to practice via 21 cases and activities.

Text by Michael Solomon, photographs by David Wojcik