Most Popular Books by Michael Solomon

Children''s picture book about the day in the life of a curious cat, meant to encourage snuggles and giggles

Text by Michael Solomon, photographs by David Wojcik

We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today''s postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that''s constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they''ve erected over many years. That''s not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I''ll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I''ll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old

Consumer Behaviour: A European Perspective, 3/e provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/e: This unique casebook applies consumer behavior theory to practice via 21 cases and activities.

Have you wondered how blockchain can help you create applications that offer greater transparency, traceability, efficiency, and resilience while lowering your costs? This course, eighth in a series of eleven, steps through using the smart contract code you write to create a decentralized application (dApp). This dApp uses supply chain functions. Instructor Michael Solomon explains what dApps are, then covers the payment token smart contract and the supply chain smart contract that you need for this project. He goes over the functions of both smart contracts and describes how to use and implement events. Michael discusses how, in blockchain technology, every action has an owner, which makes everything that happens on the blockchain auditable. He walks you through how to ensure security in your smart contracts, then concludes with useful information on implementing minimal functionality. Note: This course was created by Michael Solomon. We are pleased to host this training in our library.