Best Selling Books by Nancy Duarte

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they''ve wasted their time? All too often, presentations don''t resonate with the audience and move them to transformative action. Just as the author''s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author''s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you''ll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore''s Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don''t have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: Win over tough crowds Organize a coherent narrative Create powerful messages and visuals Connect with and engage your audience Show people why your ideas matter to them Strike the right tone, in any situation

A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.

''Illuminate'' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on. Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well drives very important outcomes. Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. Almost every role today uses data for decision-making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish. Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data; there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action. It will help you communicate data in a way that creates outcomes both inside and outside your own organization. It will help you earn a reputation as a trusted advisor, which will advance your career. It will help your organization make faster decisions and inspire others to act on them! Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives. Winner of 8 Book Awards! 2020 AXIOM BUSINESS BOOK AWARDS GOLD MEDAL 2019 FOREWORD INDIES AWARD SILVER MEDAL 2019 IBPA BENJAMIN FRANKLIN BOOK AWARD GOLD WINNER

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

This Harvard Business Review digital collection will give you the confidence and tools you need to write and speak successfully. It includes the HBR Guide to Persuasive Presentations, by presentation expert Nancy Duarte; the HBR Guide to Better Business Writing, by writing expert Bryan A. Garner; the HBR Guide to Negotiating, by negotiation expert Jeff Weiss; Failure to Communicate, by consultant and coach Holly Weeks; as well as HBR’s 10 Must Reads on Communication, Giving Effective Feedback, Running Meetings, How to Run a Meeting, and Managing Difficult Interactions.

Master the most critical professional skills with this five-volume set that covers topics from personal effectiveness to leading others. This specially priced collection includes books from the HBR Guide series on the topics of Getting the Right Work Done, Better Business Writing, Persuasive Presentations, Making Every Meeting Matter, and Project Management. You''ll learn how to: Prioritize and stay focused Overcome procrastination Conquer email overload Push past writer''s block Create powerful visuals Establish credibility with tough audiences Moderate lively conversations and regain control of wayward meetings Build a strong project team Create a realistic schedule--and stay on track Manage stakeholders'' expectations Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Command the room--whether you''re speaking to an audience of one or one hundred. If you read nothing else on public speaking and presenting, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you find your voice, persuade your listeners, and connect with audiences of any size. This book will inspire you to: Win hearts and minds--and approval for your ideas Conquer your nerves and speak with confidence Focus your message so that people really listen Establish trust with your audience by being your authentic self Use data and visuals to persuade more effectively Master the art of storytelling This collection of articles includes "How to Give a Killer Presentation," by Chris Anderson; "How to Become an Authentic Speaker," by Nick Morgan; "Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee," by Bronwyn Fryer; "Connect, Then Lead," by Amy J.C. Cuddy, Matthew Kohut, and John Neffinger; "The Necessary Art of Persuasion," by Jay A. Conger; "The Science of Pep Talks," by Daniel McGinn; "Get the Boss to Buy In," by Susan J. Ashford and James R. Detert; "The Organizational Apology," by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky; "What''s Your Story?” by Herminia Ibarra and Kent Lineback; "Visualizations That Really Work," by Scott Berinato; and "Structure Your Presentation Like a Story," by Nancy Duarte. HBR''s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR''s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

The right visual revealed at the right time can turn an unremarkable presentation into a resonant, emotional experience. This two-book collection provides you with the tools you need to craft and deliver presentations that will impress your audience, increase your influence in your organization, and advance your career. Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations shows how a good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time "dataviz" was left to specialists--data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What''s more, building good charts is quickly becoming a need-to-have skill for managers. If you''re not doing it, other managers are, and they''re getting noticed for it and getting credit for contributing to your company''s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. HBR Guide to Persuasive Presentations will teach you to how to take the pain out of presentations. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: (1) Win over tough crowds, (2) Organize a coherent narrative, (3) Create powerful messages and visuals, (4) Connect with and engage your audience, (5) Show people why your ideas matter to them, and (6) Strike the right tone, in any situation.

How-to guides to your most pressing work challenges. This 16-volume, specially priced boxed set makes a perfect gift for aspiring leaders looking for trusted advice on such diverse topics as data analytics, negotiating, business writing, and coaching. This set includes: Persuasive Presentations Better Business Writing Finance Basics Data Analytics Building Your Business Case Making Every Meeting Matter Project Management Emotional Intelligence Getting the Right Work Done Negotiating Leading Teams Coaching Employees Performance Management Delivering Effective Feedback Dealing with Conflict Managing Up and Across Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Master your most pressing professional challenges with this seven-volume set that collects the smartest best practices from leading experts all in one place. HBR Guide to Better Business Writing and HBR Guide to Persuasive Presentations help you perfect your communication skills; HBR Guide to Managing Up and Across and HBR Guide to Office Politics show you how to build the best professional relationships; HBR Guide to Finance Basics for Managers is the one book you’ll ever need to teach you about the numbers; HBR Guide to Project Management addresses tough questions such as how to manage stakeholder expectations and how to manage uncertainty in a complex project; and HBR Guide to Getting the Right Work Done goes beyond basic productivity tips to teach you how to prioritize and focus on your work. This specially priced set of the most popular books in the series makes a perfect gift for aspiring leaders looking for trusted advice. Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

This collection will help you sharpen the key management skills you need to succeed today. We all want to give more persuasive presentations, write more effective emails, master the basics of finance, and manage both stress and time a bit better. These Harvard Business Review Guides—now offered as a complete digital collection—will help you get there. Packed with concise, practical tips from leading experts, the HBR Guides series is designed to help you learn and apply strategies and tactics to work smarter and more effectively, every day. This collection features digital editions of all eight books in the series: HBR Guides on Persuasive Presentations, Better Business Writing, Getting the Right Work Done, Managing Stress at Work, Finance Basics for Managers, Project Management, Managing Up and Across, and Getting the Mentoring You Need. As an important part of your management toolkit, these guidebooks will arm you with the advice you need to success on the job from the most trusted name in business. For busy managers looking for answers to common challenges, let these HBR Guides mentor you all the way to success. About the HBR Guide series: Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Para muita gente, falar em público é um enorme desafio, não importa se é uma palestra para dezenas de pessoas ou uma apresentação para o chefe ou o cliente. Apresentações convincentesdará a você a confiança e as ferramentas necessárias para vender suas ideias e inspirar as pessoas. Aprenda a calcular o tempo certo de uma palestra sem correr o risco de entediar os participantes, decidir se é ou não necessário usar o PowerPoint e escolher um layout e as melhores imagens para os slides. Veja também como: • conectar-se com o público • organizar uma narrativa coerente • conquistar plateias resistentes • montar slides interessantes e marcantes • divulgar suas ideias por meio das redes sociais

Desde 1988, la galardonada empresa de Nancy Duarte ha creado más de doscientas cincuenta mil presentaciones, muchas de ellas de reputadas marcas y líderes mundiales, entre los que se encuentran Adobe, Cisco, Facebook, GE, Google, Al Gore, HP, McAfee, Microsoft, Nokia, Qualcomm, TED y Twitter. Aplicando técnicas normalmente reservadas al cine y la literatura, muestra la manera de transformar cualquier presentación en una aventura fascinante. Con este libro aprenderás a entender a tu público, a crear contenidos convincentes y a obtener una respuesta entusiasta.

Fomenta la acción Conecta con el público Vende tus ideas Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación. Elaboradas por la Harvard Business Review, el sello editorial más fiable del mundo de los negocios, las Guías HBR ofrecen soluciones inteligentes y consejos útiles y sencillos para enfrentarse a los desafíos laborales más importantes.

Usando tecniche riservate normalmente al cinema e alla letteratura, Risonare rivela come trasformare qualsiasi presentazione in un viaggio coinvolgente. Scoprirai come capire il tuo pubblico, creare contenuti persuasivi e suscitare un coinvolgimento profondo. Con Risonare, sarai in grado di: • utilizzare le strutture narrative nascoste e intrinseche presenti nei grandi messaggi; • connetterti con il tuo pubblico in modo empatico; • creare contenuti accattivanti; • costruire idee replicabili; • ispirare entusiasmo e sostegno per la tua vision. Dal 1988, la pluri-premiata società di Nancy Duarte ha creato più di 250mila presentazioni, in grado di plasmare la percezione dei principali marchi e leader mondiali. Duarte Design è una delle più grandi aziende di design nella Silicon Valley, e tra i suoi clienti include: Adobe, Cisco, Citrix, Rete alimentare, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED e Twitter.

一位被稱為最有說服力的女人 一本被簡報．演講．溝通界封為圭臬的聖經 【矽谷科技主、500強企業、政治電影圈 指定御用】 簡報光靠數據還不夠，沒有「好故事」怎能直擊痛點、讓人印象深刻呢？ 讓矽谷最有說服力的人教你──1歲到99歲都聽得懂的說故事技巧。 ★800-CEO-READ選為商業個人發展類必讀書籍 ★Amazon網路書店「簡報技能類書」長銷經典 ★推特共同創辦人畢茲．史東、TED總監湯姆．萊利大力推薦 簡報是與人連結的最強溝通工具，前提是：能運用情感訴求與數據佐證，再加入切合的故事，讓人一聽就懂，甚至永生難忘。 當你有個好點子想分享、當管理者想推進組織改革、當新創者想讓投資人一擲千金，簡報就是最好的救贖，這本書給任何想改變現狀、改變遊戲規則的人。 運用：與人連結的9種共鳴法則╳15大經典案例╳4種動感時刻╳3階段故事架構 不管你的訴說對象是小朋友或風險投資專家，只要掌握本書技巧，跟誰簡報都能成功。 記住！ 簡報中，故事不是有說就好，故事更多是精心結合表達力、溝通力、數據力與視覺力……一次到位！所以你一定要學會： 》先「與人連結」→ 觀眾就是現實中的英雄，本書帶你了解英雄的優點，並蒐集英雄背景、他的任務、與簡報內容的關聯性、住在哪裡，到興趣為何，從「人（英雄）」自身出發，一步步引導你產生「有共鳴」的簡報內容。 》把內容與想法「過篩」→ 簡報內容不是越多越好，相反的，越精煉越能帶出核心想法的簡報，讓觀眾聽懂、看懂、被口語傳播出來。只要透過一些小技巧，就能過濾想法、直搗核心。 》平衡「情感」與「分析」訴求→ 本書清楚指出，情感表達與數據分析誰多誰少，並沒有標準答案，真正的重點是：你的英雄是誰？本書用實際案例，帶你參透二者如何才能達到完美平衡。 》再設計「故事」張力→ 經典流傳的文學、神話與電影，都少不了好的故事結構，這就是大家熟知的3幕式，作者分析這種結構的通用公式，只要12個步驟，就能順利踏上英雄的簡報之旅。 》不可少的「亮點時刻」→ 說故事除了好腳本，還要創造亮點時刻，這種做法就像新聞頭條一樣，想不看都不行，旨在讓話題在簡報結束後繼續延燒傳播，讓英雄以行動為你發聲。 看完後你將學會： • 鋪成直擊痛點、引發共鳴的簡報內容 • 有效分隔觀眾需求的簡報想法 • 將點狀訊息轉化成有人情味的故事 • 找回數據與圖表的完美平衡 • 埋下難忘的簡報暗示 ─本書特色─ 1. 一本簡報大全： 帶你掌握人事物與空間的連結、想法的生成與篩選、簡報架構、組織核心想法、視覺圖像、聲音節奏、語言對比、內容轉折、故事靈感與架構、投影片與文字傳達、情感與數據與圖表間的平衡……。 2. 從新認識簡報工具： 丟掉簡報技術的大包袱，記住：簡報是溝通工具，扮演與人連結的橋樑。溝通重旨在實踐說服人心，唯有履行9大共鳴法則，才能讓你跟誰簡報都能成功。 3. 視覺化拆解看得到的簡報術，人人好學好理解： 利用「迷你圖」描繪出歷史經典的簡報與演說，清楚看到講者在時間或空間的內容鋪成，了解「刻意」安排的字詞、文句的對比、圖片擺放的巧思，以及強化數據呈現……，講者的努力與小心機處處可見。 4. 15個傳世經典案例： 班傑明．詹德的TED演講、雷根總統的挑戰者號演講、賈伯斯iPhone發表會、布區考克的電影腳本、民權運動領袖馬丁．路德引爆民權運動的演說……，用圖像完整揭露背後的各種迷人技巧。※書中貼心附上QR CODE連結，讓你邊閱讀，邊觀賞名人簡報技巧。 ─專業推薦─ (依姓氏筆畫排列) 王永福／頂尖企業簡報顧問 雨狗RainDog／簡報奉行創辦人 孫治華／簡報實驗室創辦人 畢茲·史東／推特創辦人 湯姆•萊利／TED總監 黃祺浩／Keynote小王子 蘇書平／為你而讀執行長 ─好評推薦─ 「TED最清楚散播出去的想法如何改變世界。讀了本書之後，你就能學會呈現傑出、能被重複並造成改變的想法。」 ──湯姆・萊利（Tom Rielly），TED總監 「說故事、同理心和創造力是人們溝通、學習與成長的重要關鍵。本書指導我們如何以有意義並富生產力的方式獲取並精通這些才能。」 ──畢茲・史東（Biz Stone），推特共同創辦人 「本書帶你走上一段美好的旅程─它描述如何建構並傳達那種非同凡響、讓人記憶深刻，甚至改變世界的簡報。任何有野心讓世界變得不同的人，都需要閱讀這本重要的書。作者再次做出卓越貢獻！」─ ─賈爾・雷諾茲（GarrReynolds），《簡報禪：圖解簡報的直覺溝通創意》（Presentation Zen）、《赤裸演說家》（The Naked Presenter）作者 「直到2020年的此刻，還沒有出現任何一本關於故事型簡報的書籍，無論就開創性與啟發性，或是整體的格局與完整度，能接近《簡報女王的故事力》的高度。」 ──RainDog 雨狗 / 簡報奉行創辦人 「扣住『說服』這個核心來看本書，大家才更能了解為什麼作者要先談『共鳴』、為什麼會利用故事架構及英雄旅程？這一些都是為了創造更棒的簡報說服力！本書也強調要與觀眾進行強力連結，因為『說服，意味著你要求觀眾以某種方式進行改變』。細看本書，你會發現書中隱含了許多增強說服力的強大心法。」 ──王永福／頂尖上市企業簡報教練及職業講師、《上台的技術》《教學的技術》作者、憲福育創共同創辦人 「這本書最關鍵的點是：當我們了解了聽眾感受的階段轉變後，可以從迷你圖去拆解每一場成功的演講究竟為何成功，這就像是一個老師傅告訴你，他面對不同的情況時是如何見招拆招的內在秘笈：從同理帶來共鳴，從共鳴走向說服。」 ──孫治華／簡報實驗室創辦人 「如果你也想要和這位世界500強企業指定的御用簡報家學習如何成為超級演說家，非常推薦你這本好書。」 ──蘇書平／為你而讀執行長、《我在微軟學到的模組簡報技術》作者 「這是一本訓練自己觀察『好的演講者』的輔助工具，……同時，這本書又不只能拿來閱讀，強烈建議要互相參照書中的內容分析與實際演講案例影片，才能得到最大的效益，你會感受到彷彿南西．杜爾特即時轉譯大師演講的覆盤分析！」 ──黃祺浩／簡報設計師、Keynote小王子

想在數據當道的商業世界成功提案 ──你得讓數字開口「說故事」── ★矽谷最有說服力的女人 : 南西．杜爾特★ 專為職場人士打造的必勝簡報密技 大數據時代，所有決策離不開數據。但數據不會說話，多少次看到滿滿數字的簡報現場，你發呆放空、昏昏欲睡，聽完後還不確定提案者的訴求到底是什麼？ 「財星500強」簡報大師──南希·杜爾特，破天荒分析「跨行業、跨國界」頂尖數據簡報，總結「用數據說故事」創建過程與技巧，破解你「數據簡報≠視覺化簡報」的迷思，讓每次提案成功達陣、贏得商業先機！ 「數據」可以指引決策者，識別商業問題或機會。要知道，你從數據中洞察到的資訊，可以為他人、團隊、企業理解今天必須採取的行動，或逆轉、改善未來的軌跡。即使商業決策都依賴數據，但「良好的溝通」卻是使用數據者的「最高技能差距」。亦即，使用數據越厲害的人，通常溝通能力非常差。這正是本書誕生的原因。 定義數據觀點→內化故事情節→凸顯數字簡報 讓職場簡報與提案無往不利！ 》四大重點教學： 1. 抓出數據觀點：數據不會說話，必須由「人」決定「數據觀點」，利用簡單的「3個支撐點的決策樹」架構，一次搞定假設、論點、結論。 2. 認識簡報格式：大家都以為簡報就是PPT軟體，大錯特錯！面對不同的場合、溝通者，簡報格式就要跟著換，讓聽的人立馬抓住重點。 3. 認識各種圖表：告別雜七雜八的圖表，只要依循簡報格式，理解人類的「閱讀動線」，好的數據圖表一張就夠。 4. 用眾所皆知的譬喻來衡量你的數據，再帶入「3幕劇架構」來調整簡報順序，讓簡報故事化，有節奏的帶領觀眾到你的目的地。 數據溝通一點都不難，不管是把數據「人性化」處理、製作出符合主管閱讀或聆聽的簡報格式、提出自己的數據觀點、掌握溝通數據的語言與架構……，這本通通搞定。無論提報對象是決策者、同事下屬、利害關係人、顧客，都能逐一擊破，成功提案。 》看完後你將學會： ● 數據就是數字而已，真的有必要把「故事」融入簡報中？→第4章 「說故事」是人腦處理資訊的最佳方式，只要應用「3幕劇結構」搭配上你的「數字演變」，就可以將故事力量注入數據中。 ● 數據既然是統計、演算結果，為何不能直接展示這些數字→第5章 數據不會說話，你必須從數據中找到「目的、方法、訴求」來說服他人，這才是商業世界所謂的「數據觀點」。 ● 主管想先看提案，是要給他投影片還是文件檔呢？→第8章 投影片追求精簡，文字檔講究詳盡，這時到底該提供漂亮卻資訊量不足的投影片，還是詳盡但篇幅繁雜不好閱讀的文件，其實你有「視覺文件檔」這個好選擇。 ● 專業數據如何表達得讓大家都聽得懂？→第8章 數據只要過大或過小，甚至不常用的度量衡，聽眾就很難理解，因此簡報者傳達數字規模的「感受」，就是簡報是否得人心的關鍵要素。 ● 如果簡報是傳遞壞消息，如何才能激勵人心？→第11章 商業簡報不只用來傳達好消息，也參雜壞消息。遇到布達壞結果的情況，你更應該用「說故事」的方式溝通，才能得到認同，讓大家一同面對。 ─本書特色─ 1. 其他簡報書少見，總結、分析世界頂尖企業的數據投影片： 作者團隊網羅世界知名品牌企業簡報，包括顧問、消費、技術、金融、醫療等產業，按圖表的種類，特別是按與數據有關的用詞來分類投影片，得出數據呈現與報告的最佳方式。 2.「職場簡報」必備案頭書： 本書先從聽眾、決策者下手，分析他們想聽什麼、在乎什麼，並說明不同場合，該提供哪種簡報文件。讓你打破簡報迷思，做簡報前，先成為「懂溝通」的人。 3. 一張圖，就能挖掘數據的問題與機會： 作者利用大家熟悉的「3個支撐點的決策樹」，設計用一張圖就能搞定從「整理數據資料」、「編輯數據故事」、「提出數據假設」，到最後「給出數據建議」的簡報術。 4. 學會怎樣「設計」簡報，「說」出你的建議： 從各大頂尖企業總結出的結果，作者團隊找出如何「說」出建議的重要關鍵字，再加上經過強調、動線設計後簡報投影片，不但能吸引讀者一秒看到關鍵數字，還能跟著你的用字進入故事的高潮起伏。 5. 完整、長篇呈現簡報案例： 一場好的簡報，由如聽了一則精彩的故事。作者巧妙利用5場絕佳的簡報，讓你融會貫通之前傳授的簡報技巧，理解數據簡報可以如何運用與呈現。 ※書中附上QR CODE連結，可以連結到作者的課外資料、以及2場簡報過程。 ─專業推薦─ RainDog雨狗／簡報奉行創辦人 王永福／頂尖企業簡報顧問 珍妮佛．艾克／史丹佛大學商學院教授 傑瑞米．懷特／IBM iX數位網絡客戶長 楊斯棓／醫師、《人生路引》作者 蒂芬妮．波瓦／Salesforce的成長創新傳道人 劉奕酉／職人簡報與商業思維專家 （依姓氏筆畫排列） ─國際好評─ 「當前行業的許多破壞式創新，都是數據促成的。把數據與說故事相結合，你的領導力將如虎添翼。」──李夏琳（Charlene Li），《破壞心態》（The Disruption Mindset）和紐約時報暢銷書《開放式領導》（Open Leadership）作者 「對於工作離不開數據，又努力想化解研究和解釋數據間的鴻溝，那本書正是你的路線圖。」──柴克．吉米納尼（Zach Gemignani），精髓分析公司（Juice Analytics）執行長，《數據暢流》（Data Fluency）作者 「杜爾特意識到人類愛聽故事，就連處理數據也不例外。杜爾特一如既往，在本書中用她無可比擬的方式教導、啟發讀者。」──史考特．貝里納托（Scott Berinato），《哈佛教你做出好圖表》（Good Charts）、《哈佛教你做出好圖表練習手冊》（Good Charts Workbook）作者 「在這個數據不堪負荷的時代，要說出吸引人的數據故事很難。杜爾特卻出色、有意義地幫助我們與觀眾建立聯繫。對於想改變數據故事的商業講者來說，這是一本必讀之作。」──傑瑞米．懷特（Jeremy Waite），IBM iX 數位網絡部門首席客戶長 「科技技術創造了前所未有的數據產出速度。數據以故事形式交流，可以賦予意義，意義驅動行動。」──珍妮佛．艾克（Aaker Jennifer），史丹佛大學商學院教授