New Releases by R

This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division—separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity—what it is and how it works—as well as the countervailing force of dissent. An understanding of conformity sheds new light on many issues confronting us today: the role of social media, the rise of fake news, the growth of authoritarianism, the success of Donald Trump, the functions of free speech, debates over immigration and the Supreme Court, and much more. Lacking information of our own and seeking the good opinion of others, we often follow the crowd, but Sunstein shows that when individuals suppress their own instincts about what is true and what is right, it can lead to significant social harm. While dissenters tend to be seen as selfish individualists, dissent is actually an important means of correcting the natural human tendency toward conformity and has enormous social benefits in reducing extremism, encouraging critical thinking, and protecting freedom itself. Sunstein concludes that while much of the time it is in the individual’s interest to follow the crowd, it is in the social interest for individuals to say and do what they think is best. A well-functioning democracy depends on it.

To help new archivists and genealogists with what can be a daunting process, Digitization and Digital Archiving: A Practical Guide for Librarians answers common questions, including: 1. What should be stored? 2. Where and how should it be stored? 3. How exactly is information stored in a computer? 4. How does copyright law affect archiving? 5. How can metadata be used to improve collection access? This revised second edition has been updated to address new trends and the latest innovations in technology, including: 1. A brand-new chapter addressing different common types of born-digital materials which a librarian may need to archive, such as databases or websites 2. Information about identifying and gathering data from floppy disks, an increasingly important task as this technology ages and its data becomes at greater risk of loss 3. Fully updated chapters to address the latest changes in file storage and formats, including more information on the storage of audio and video media 4. Interesting information about the origins of different common technologies to help the reader better understand the past, present, and future of computer technology This is a comprehensive guide to the process of digital storage and archiving. Assuming only basic computer knowledge, this guide walks the reader through everything he or she needs to know to start or maintain a digital archiving project. Any librarian interested in how digital information is stored can benefit from this guide.

A crime noir story right in the tradition of Marlowe and Spade, Mort''s Game is a rough and tumble fight between men and women living on the razor''s edge of class war.Set in Idaho in the 1950s, Mort''s Game tells a story of love and lust, crime and justice through the eyes of imperfect hero named Mort.The first book in a series written by R.A. Isojoki, Mort''s Game introduces readers to a memorable cast of characters in a town famous for its brothels and own kind of law.In Mort''s Game, Mort is drawn to the false promises of American communism and must shoot his way out of its clutches.

Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

The classic textbook on fluid mechanics is revised and updated by Dr. David Dowling to better illustrate this important subject for modern students. With topics and concepts presented in a clear and accessible way, Fluid Mechanics guides students from the fundamentals to the analysis and application of fluid mechanics, including compressible flow and such diverse applications as aerodynamics and geophysical fluid mechanics. Its broad and deep coverage is ideal for both a first or second course in fluid dynamics at the graduate or advanced undergraduate level, and is well-suited to the needs of modern scientists, engineers, mathematicians, and others seeking fluid mechanics knowledge. - Over 100 new examples designed to illustrate the application of the various concepts and equations featured in the text - A completely new chapter on computational fluid dynamics (CFD) authored by Prof. Gretar Tryggvason of the University of Notre Dame. This new CFD chapter includes sample MatlabTM codes and 20 exercises - New material on elementary kinetic theory, non-Newtonian constitutive relationships, internal and external rough-wall turbulent flows, Reynolds-stress closure models, acoustic source terms, and unsteady one-dimensional gas dynamics - Plus 110 new exercises and nearly 100 new figures

A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.

The King''s Body offers a unique and up-to-date overview of a central theme in European history: the nature and meaning of the sacred rituals of kingship. Informed by the work of recent cultural anthropologists, Sergio Bertelli explores the cult of kingship, which pervaded the lives of hundreds of thousands of subjects, poor and rich, noble and cleric. His analysis takes in a wide spectrum, from the Vandal kings of Spain and the long-haired kings of France, to the beheaded kings of England and France, Charles I and Louis XVI. Bertelli explores the multiple meanings of the rites related to the king''s body, from his birth (with the exhibition of his masculinity) to the crowning (a rebirth) to his death (a triumph and an apotheosis). We see how particular occasions such as entrances, processions, and banquets make sense only as they related directly to the king''s body. Bertelli also singles out crowd-participatory aspects of sacred kingship, including the rites of violence connected with the interregnum (perceived as a suspension of the law) and the rites of expulsion for a tyrant''s body, emphasizing the inversion of crowning rituals. First published in Italy in 1990, The King''s Body has been revised and updated for English-speaking readers and expertly translated from the Italian by R. Burr Litchfield. Deftly argued and amply illustrated, this book is a perfect introduction to the cult of kingship in the West; at the same time, it illuminates for modern readers how strangely different the medieval and early modern world was from our own.

Infections caused by parasites are still a major global health problem. Although parasitic infections are responsible for a significant morbidity and mortality in the developing countries, they are also prevalent in the developed countries. Early diagnosis and treatment of a parasitic infection is not only critical for preventing morbidity and mort

This book is an accessible introduction for professionals, families and individuals with autism. Prof. Ritvo traces the historical development of understanding about autism and Asperger''s Disorder, from the centuries of misdiagnoses and the first recognition of the characteristics of the disorders to his own highly-regarded methods for diagnosis.

Features a historical overview of the Holocaust; a guide to Holocaust controversies; an encyclopedia of people, places, and terms; a chronology; and a comprehensive research guide.

This landmark study of American religion, recipient of the National Religious Book Award in 1976, is being brought back into print with an updated bibliography. The Modernist Impulse in American Protestantism traces the history of American Protestant thought from the early part of the nineteenth century to the present. William R. Hutchison deals especially with the "modernist" movement that flourished in the years around 1900, and with the colorful personalities and disputes associated with that movement.