New Releases by Reid Hoffman

KI? Von ihr drohen uns natürlich auch Gefahren, aber ... es gibt so vieles, was uns begeistern sollte: personalisierter Unterricht für jedes Kind durch KI-Tutoren; Forscher finden Heilmittel für Krankheiten wie Alzheimer und Krebs; KI-Berater helfen den Menschen, sich in komplexen Systemen zurechtzufinden und ihre Ziele zu erreichen. Die KI-Insider Hoffman und Beato – der eine ein legendärer Silicon-Valley-Investor, der andere seit 30 Jahren journalistischer Chronist – bieten eine fantasievolle und positive Sicht auf die Möglichkeiten, die die KI der Menschheit eröffnet. In vielen Bereichen werden mit ihrer Hilfe Durchbrüche möglich, von denen wir heute nicht einmal zu träumen wagen. Ein Plädoyer für gesunden Optimismus in Sachen KI.

Tech visionary Reid Hoffman shares his unique insiders perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities. Tech visionary Reid Hoffman shares his unique insider''s perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities.Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI''s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer''s and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals. Hoffman and co-author, tech and culture writer Greg Beato envision a world where these possibilities, and many more, become a reality. Superagency challenges conventional fears, inviting us to view the future through a lens of opportunity, rather than fear. It''s a call to action - to embrace AI with excitement and actively shape a world where human ingenuity and the power of AI combine to create something extraordinary

Tech visionary Reid Hoffman shares his unique insider''s perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities. Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI''s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer''s and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals. Hoffman and co-author, tech and culture writer Greg Beato envision a world where these possibilities, and many more, become a reality. Superagency challenges conventional fears, inviting us to view the future through a lens of opportunity, rather than fear. It''s a call to action - to embrace AI with excitement and actively shape a world where human ingenuity and the power of AI combine to create something extraordinary.

En Impromptu se intentan responder las siguientes preguntas: ¿Cómo podría la humanidad utilizar GPT-4 para continuar nuestra búsqueda de big data para hacer que la vida sea más significativa y más próspera? ¿Cómo podemos usarlo para ayudar a resolver algunos de los desafíos más difíciles que enfrentamos? Se trata de un diario de viaje del futuro, explorando cómo la IA, y especialmente los modelos de lenguajes grandes como GPT-4, pueden elevar la humanidad en áreas clave como la educación, los negocios y la creatividad. A través de una conversación entre el autor y el GPT-4, interactúan entre ambos para permitir que los lectores vean las capacidades de esta tecnología, así como sus limitaciones. De esta manera, Hoffman dibuja una imagen intrigante, desafiante y a menudo entretenida de lo que es posible: dónde pueden surgir problemas, pero también, fundamentalmente, qué podría salir bien. En su conversación con la IA, nos muestra que la IA no es una amenaza, sino un socio. Un socio que puede ayudarnos a desbloquear todo nuestro potencial como seres humanos. Se trata, en definitiva, de una tecnología que aprovecha hábilmente algunas de nuestras tecnologías más significativas de los últimos treinta años -incluidos Internet, la telefonía móvil, la computación en nube y el análisis de datos- para poner en manos de cientos de millones de personas el poder proteico de la IA permanente.

“Reid Hoffman tem talento para ir direto ao coração de cada caso e transformá-lo em uma lição inesquecível. Quem gosta de histórias bem contadas vai saborear este livro.” – Bob Iger, CEO da The Walt Disney Company “Para liderar com visão e coração, comece aprendendo com os outros. Hoffman conta ótimas histórias para ensinar lições e traz conselhos sólidos (e às vezes surpreendentes!) para acelerar sua jornada.” – Angela Ahrendts, ex-vice-presidente de varejo da Apple As melhores lições das empresas e startups que estão solucionando os grandes desafios do século XXI E se você pudesse conversar com empreendedores fabulosos, nomes por trás da Apple, Spotify, Nike, Google, ou de negócios disruptivos como Airbnb, Xapo, Twitter? Saber como começaram, onde erraram, qual foi o ponto da virada? Fundador do LinkedIn, Reid Hoffman entrevistou essas pessoas para entender o que as levou a criar suas empresas e conta neste livro as melhores histórias, revelando o que é necessário para dar escala a qualquer negócio. Ele apresenta 10 princípios que é possível cultivar – e que passam longe do óbvio. Como ter uma ideia vencedora e depois fazê-la ganhar escala? Que mensagens se escondem atrás de um “não”? Qual é a hora certa de parar de ouvir os clientes? Com relatos de casos espetaculares e os comentários inspirados do autor, este é um livro ideal para quem deseja repensar e reinventar seu negócio.

Reid Hoffman est l''un des hommes d''affaires les plus puissants de la Silicon Valley : investisseur hors pair, il a lancé le réseau social LinkedIn et de nombreuses autres licornes (Facebook, Airbnb, Paypal). Dans un environnement toujours plus concurrentiel, quel est le secret de l''extraordinaire réussite de ces start-up ? « Lancer son entreprise revient à sauter d''une falaise et assembler son avion pendant la chute. »Ce n''est pas tant des qualités surhumaines de leurs fondateurs, ni une expertise inégalable de leurs capitaux-risqueurs, mais le fait que tous ont appris ce que Reid Hoffman appelle le blitzscaling : des pratiques spécifiques visant à entraîner une croissance hors norme, un essor extrêmement rapide qui permet d''atteindre le stade dans le cycle de vie d''une start-up où la plus grande partie de la valeur est créée. Le blitzcaling rassemble les conditions générales et les techniques spécifiques permettant à une entreprise de changer d''échelle à vitesse grand V : dans une ère de réseaux, il faut avancer toujours plus vite, car les concurrents sont partout ! À partir de leurs expériences, et après avoir discuté avec des centaines d''entrepreneurs et de PDG, Reid Hoffman et Chris Yeh nous donnent toutes les clés de l''entrepreunariat à forte croissance et à fort impact.

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

How HR can lead. If you read nothing else on reinventing human resources, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones on how HR leaders can partner with the C-suite, drive change throughout the organization, and develop the workforce of the future. This book will inspire you to: Overhaul performance management practices to jump-start motivation and engagement Use agile processes to transform how you hire, develop, and manage people Establish diversity programs that increase innovation and competitiveness as well as inclusion Use people analytics to bring unprecedented insight to hiring and talent management Prepare your company for the double waves of artificial intelligence and an older workforce Close the gap between HR and strategy This collection of articles includes: "People Before Strategy: A New Role for the CHRO," by Ram Charan, Dominic Barton, and Dennis Carey; "How Netflix Reinvented HR," by Patty McCord; "HR Goes Agile," by Peter Cappelli and Anna Tavis; "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall; "Better People Analytics," by Paul Leonardi and Noshir Contractor; "21st-Century Talent Spotting," by Claudio Fernandez-Araoz; "Tours of Duty: The New Employer-Employee Contract," by Reid Hoffman, Ben Casnocha, and Chris Yeh; "Creating the Best Workplace on Earth," by Rob Goffee and Gareth Jones; "Why Diversity Programs Fail," by Frank Dobbins and Alexandra Kalev; "When No One Retires," by Paul Irving; and "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty.

How HR can lead. If you read nothing else on reinventing human resources, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones on how HR leaders can partner with the C-suite, drive change throughout the organization, and develop the workforce of the future. This book will inspire you to: Overhaul performance management practices to jump-start motivation and engagement Use agile processes to transform how you hire, develop, and manage people Establish diversity programs that increase innovation and competitiveness as well as inclusion Use people analytics to bring unprecedented insight to hiring and talent management Prepare your company for the double waves of artificial intelligence and an older workforce Close the gap between HR and strategy This collection of articles includes: "People Before Strategy: A New Role for the CHRO," by Ram Charan, Dominic Barton, and Dennis Carey; "How Netflix Reinvented HR," by Patty McCord; "HR Goes Agile," by Peter Cappelli and Anna Tavis; "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall; "Better People Analytics," by Paul Leonardi and Noshir Contractor; "21st-Century Talent Spotting," by Claudio Fernandez-Araoz; "Tours of Duty: The New Employer-Employee Contract," by Reid Hoffman, Ben Casnocha, and Chris Yeh; "Creating the Best Workplace on Earth," by Rob Goffee and Gareth Jones; "Why Diversity Programs Fail," by Frank Dobbins and Alexandra Kalev; "When No One Retires," by Paul Irving; and "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers'' needs. If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We''ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great business plan Adopt lean startup practices such as business model experimentation Be prepared for the race for scale in Silicon Valley Better understand the world of venture capital--and know what you''ll get along with VC funding Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani''s Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder''s Dilemma," by Noam Wasserman.

★《紐約時報》暢銷書、《富比士》雜誌推薦最佳創意領導書 ★《華爾街日報》、《哈佛商業評論》、《財星》雜誌、《彭博頻道》、Inc 、《哈芬登郵報》、《富比士》雜誌、Business Insider、MSNBC、WNYC 爭相報導 ★工作趨勢新教主、全球最大專業社群LinkedIn創辦人 雷德‧霍夫曼（Reid Hoffman）最新力作 網路科技改變世界，也牽動職場大變革。 本書完整分享從矽谷開始快速擴散、顛覆現狀的新工作趨勢， 公司與員工建立互信、互惠的聯盟關係，共享成長。 網路顛覆獲利模式，各行各業都面對空前的風險。企業愈來愈難留住高戰力的人才，對於不知如何改變成長的員工，將會被加速淘汰。如何面對職場的巨大變動？ 本書作者、工作趨勢新教主霍夫曼有不同的解方。霍夫曼不僅本身是成功的創業家、投資人，率先注資Facebook、Airbnb、Flickr與Zynga等新創企業，更是全球最大專業社群網站LinkedIn的共同創辦人，一手觀察全球企業的人才策略與上億白領菁英的選擇。 霍夫曼發現，許多高成長的領先企業，成功的關鍵在於建立公司與員工間的聯盟關係。 認為公司應該是團隊，而非家庭，企業沿用軍隊的「作戰任務」（term of duty）制度，以「光榮地完成有限的特定任務」作為公司與員工的共同使命。 企業留住人才的方式，不是給保障，而是創造讓他們更有價值的舞台 員工最大的保障，不是抓緊一個位子，而是能夠不斷用不同任務翻新自己的能力，主動持續墊高自己的市場價值。 企業必須與員工聯盟，建立有明確作戰目標的團隊，善用具創業思維的人才才有戰力！ 不論是經理人或是員工，都必須瞭解企業與人才對於工作的新期待，擁抱新工作模式，讓自己成為不怕市場變動的搶手人才！這本書是面對職場新變局的必讀之作。 各界推薦 「每個專業工作者30歲前都必讀的商業書。」- Business Insider 「一本改變我們工作方式的必讀好書。」-《哈芬登郵報》 本書提出的建議不管是對《財星》雜誌（Fortune）100 大的執行長，亦或是車庫創業的無名小卒來說都同樣有用；開發手機應用程式（app）的工程師或正準備開咖啡廳的人也能從中得到洞見與啟發。─艾力克．施密特(Eric Schmidt) Google 執行董事長 這本書提供一個打破現狀、創造鼓勵創新的實用策略。終身雇用制度已經過時，取而代之的新方式看似比較沒有保障，但是卻能夠讓企業與員工都更有成長、更滿足。─麥克．彭博（Mike Bloomberg）前紐約市市長、彭博公司（Bloomberg L. P.）創辦人 奇異公司創立以來，已經邁向第三個世紀。保持優異績效的關鍵，在於每個年代均培養出具競爭力的領袖。本書闡明現代人才管理的要素就是雇主與員工互相信任，並替對方創造價值，藉此增強彼此在市場上的競爭力。作者提出一個架構，幫助大公司和新創企業更有效地培養人才，並建立具競爭力的團隊。─傑夫．伊梅特（Jeff R. Immelt）奇異公司（GE）董事長暨執行長 投入工作的員工是所有企業的成功關鍵。這是一本傑作，提供建立忠誠關係、激發創造力和管理常勝團隊的務實洞見。─肯尼斯．錢諾特（Kenneth Chenault）美國運通董事長暨執行長 這本書中肯、見聞廣博而且實際，可以讓團隊的努力更加精進，打造出高績效的團隊。本書有許多真實的內幕和點子，我相信可以帶給領導人良好的閱讀經驗，尤其是作者提出三種聯盟的想法引起我的共鳴，因為我真的在我的專業領域中經歷過。─布拉德．史密斯（Brad Smith）Intuit 執行長 「矽谷成功的真正祕訣在於真的非常重視人才」，這句話在我翻開本書的第一章時映入眼簾，而我深信不疑。雷德．霍夫曼、班．卡斯諾查和克里斯．葉三位作者告訴我們在網路世代為何需要這本精彩新書提到的管理方式。而本書提到的領導力，也是我在職涯中，不斷嘗試與練習的主題。─約翰．唐納修（John Donahoe）eBay 執行長 本書用一種全新又令人振奮的角度來看勞資關係的演變。這本書不僅有趣易懂，同時提供企業領袖洞見和管理工具，來應付現今這個人才濟濟的時代。─丹尼爾．品克（Daniel Pink）暢銷書《未來在等待的人才》作者 《聯盟世代》指出這十幾年來的職場變化，以及這些變化如何破壞勞工與雇主之間的信任，造成所有人的損失，最後指點出一條長遠的路徑，使你我都能獲益。─雅莉安娜．哈芬登（Arianna Huffington）《哈芬登郵報》（Huffington Post）創辦人兼總編輯 現今企業不再需要長期聘用員工，更不用說給員工終身職的機會。本書作者意圖向大眾解釋，在這個就業環境混亂、流動率極高的時代，雇主與員工之間的關係應該要更誠實、溝通要更有效率，而且交流要更頻繁，這不管是對雇主或是員工都是一大福音。─法理德．札卡瑞亞（ Fareed Zakaria）《時代》雜誌（Time）主編、CNN 節目製作人與主持人 在這本引起議論的新書中，社群網絡之父揭示重新設定勞資關係框架的驚奇新方式。─《財星》雜誌（Fortune） 本書將迫使你展望未來，告訴你新的工作模式。作者的名望和洞察力足以促使你的整個團隊思考。這是一本非常值得閱讀的新書。─《富比世》雜誌（Forbes） 在人力資源的連結程度和流動性愈來愈高之際，本書是處理相關管理難題的必備手冊。─巴諾書店（Barnes & Noble）

The Leadership Transitions and Team Building Collection includes two important books: The First 90 Days, Updated and Expanded, by Michael D. Watkins, and The Alliance, by Reid Hoffman, Ben Casnocha, and Chris Yeh. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success. In The First 90 Days, Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. The Alliance, coauthored by the founder of LinkedIn, introduces a new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. This bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.

"For most of the 20th century, the relationship between employers and employees in the developed world was all about stability and lifetime loyalty. That has recently changed, giving way to a transactional, laissez-faire approach that serves neither party well. A new arrangement is needed, the authors argue--one built on alliance (usually temporary) and reciprocity. The high-tech start-up community of Silicon Valley is pointing the way--and companies that wish to be similarly agile and entrepreneurial can learn valuable lessons from its example. Under the new compact, both employer and employee seek to add value to each other. Employees invest in the company''s adaptability; the company invests in employees'' employability. Hoffman (a cofounder of LinkedIn), Casnocha (a technology entrepreneur), and Yeh (an entrepreneur and angel investor) outline three simple, straightforward ways in which companies can make the new compact tangible and workable. These are (1) hiring employees for explicit "tours of duty," (2) encouraging, even subsidizing, employees'' efforts to build networks outside the organization, and (3) establishing active alumni networks that will enable career-long relationships with employees after they''ve moved on. In the war for talent, such a compact can be a secret weapon that helps you fill your ranks with the creative, adaptive superstars who fuel entrepreneurial success"--

Una estrategia innovadora para avanzar en el exigente entorno profesional de hoy. El mejor negocio eres tú te proporciona las herramientas para ponerte al mando de tu carrera y mantener el control sobre tu futuro. La seguridad en el empleo es cosa del pasado y la competencia en el mercado de trabajo se ha hecho feroz. Todos los sectores económicos están experimentando transformaciones radicales. Frente a esta situación, el cofundador y presidente de LinkedIn, Reid Hoffman, junto con Ben Casnocha, plantean que la clave para impulsar tu carrera en este entorno altamente competitivo radica en gestionarla como si tú mismo fueras un negocio vivo, palpitante y en crecimiento. Partiendo de su experiencia en el lanzamiento de innumerables iniciativas empresariales en Silicon Valley, los autores recomiendan que actúes como un empresario que acaba de lanzar un nuevo negocio: invierte en ti mismo, desarrolla tus contactos, asume riesgos y saca provecho de la incertidumbre y la volatilidad. En estos principios radican las estrategias imprescindibles para avanzar profesionalmente. Los expertos opinan: «Ser emprendedor no consiste en crear una empresa; se trata en realidad de una forma de ver el mundo, que permite descubrir oportunidades allá donde otros ven problemas, y asumir riesgos cuando otros buscan seguridad. El mejor negocio eres tú ofrece pautas para alcanzar el éxito, sea cual sea tu trayectoria profesional.» Michael Bloomberg, fundador de Bloomberg L.P. y alcalde de Nueva York « El mejor negocio eres tú muestra cómo enfocar la vida basándose en los principios de Silicon Valley: empieza con una idea y trabájala a lo largo de tu carrera para convertirla en algo excepcional. Creo que este enfoque emprendedor es necesario en el mundo actual. Este libro te enseña las claves imprescindibles para triunfar.» Jack Dorsey, cofundador de Twitter y Square «Para alcanzar el éxito todos debemos pensar en grande. Este es un libro práctico que te mostrará cómo controlar e impulsar tu carrera profesional.» Sheryl Sandberg, directora de operaciones de Facebook «Reid Hoffman es uno de los especialistas en estrategia empresarial más destacados del mundo, y ha ayudado a cientos de emprendedores a revolucionar sus negocios. Permítele hacer lo mismo con tu carrera.» Mark Pincus, CEO de Zynga

Vivemos em uma economia competitiva, interconectada, que muda rapidamente; As mudanças constantes e as incertezas tornam qualquer estratégia tradicional de carreira inútil; O “pacto” empregador-empregado está se dissolvendo e a concorrência pela oportunidade é acirrada; Este livro não fala de cartas de apresentação ou currículos; Aqui você vai aprender as melhores táticas das startups do Vale do Silício e como aplicar essas estratégias de empreendedorismo à sua carreira; Reid Hoffman e Ben Casnocha evidenciam como acelerar o ritmo de sua carreira no MUNDO competitivo de hoje; As estratégias fornecidas ajudarão o leitor a sobreviver, a prosperar e a conseguir realizar suas mais ousadas ambições profissionais; Além disso, os autores também demonstram como correr riscos de forma proativa para se tornarem mais resiliente aos tsunamis do setor e como acessar sua rede para obter inteligência e informações que o auxiliem a tomar decisões sábias; Com uma leitura indispensável, trata-se de uma obra destinada a quem trabalha para uma corporação multinacional gigantesca ou para uma pequena empresa local, ou até mesmo para quem esta abrindo seu próprio negócio;

The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley''s most innovative entrepreneurs. The career escalator is jammed. Unemployment is sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. Traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book will teach you the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career.

Không có doanh nhân hay nhà sáng lập nào không mong muốn xây dựng một công ty đình đám tiếp theo giống như Amazon, Facebook hay AirBnB. Tuy nhiên, những người có thể làm được điều này cực kỳ hiếm. Vậy, điều gì đã ngăn cản các công ty khởi nghiệp tăng trưởng mạnh mẽ - trở thành gã khổng lồ toàn cầu? Bí mật chính là “Blitzscaling” – thuật ngữ nói về việc tăng trưởng thần tốc. “Blitzscaling” là tập hợp các kỹ thuật tăng trưởng, nhân rộng và thổi bay đối thủ với một tốc độ chóng mặt. Mục tiêu của Bliztzcaling không phải là tăng trưởng từ 0 đến một, mà là từ 1 đến 1 tỷ, càng nhanh càng tốt. Khi các doanh nghiệp, Startup phát triển với một tốc độ cao, để đạt được các cấp độ tiếp theo, các chiến lược phải trở nên rất khác biệt so với các chiến lược trước đó. Trong cuốn sách này, nhà đồng sáng lập Linkedln, kiêm nhà đầu tư huyền thoại Reid Hoffman và doanh nhân, nhà văn Chris Yeh đã tiết lộ cách điều hướng những thay đổi cần thiết và vượt qua những thách thức ở mỗi giai đoạn trong vòng đời để một công ty có thể “Tăng trưởng thần tốc”: Từ giai đoạn thiết kế mô hình kinh doanh để tăng trưởng đột phá, xây dựng chiến lược tuyển dụng và quản lý, xác lập vai trò của người sáng lập đến phát triển văn hóa công ty. Cuốn sách này dành cho bất kỳ ai muốn hiểu các kỹ thuật cho phép một doanh nghiệp phát triển từ con số không trở thành công ty tỷ đô dẫn đầu thị trường. Bất kể bạn là một nhà sáng lập, một nhà quản lý, một nhân viên tiềm năng hay một nhà đầu tư, cuốn sách “Tăng trưởng thần tốc” sẽ giúp bạn đưa ra quyết định tốt hơn trong một thế giới mà tốc độ là lợi thế cạnh tranh then chốt. Nhận xét về cuốn sách này, tỷ phú Bill Gates không tiếc lời khen ngợi: “Những nghiên cứu thực tiễn mà bạn sắp khám phá và những công cụ bạn sắp nhận được chưa từng quý giá hơn thế này. Đây là thời điểm lý tưởng để đọc cuốn sách này”. Giám đốc điều hành của Facebook, kiêm tác giả cuốn sách nối tiếng “Lean In” – Sheryl Sanberg nhận xét: “Mô hình Tăng trưởng Thần tốc chỉ ra cách thức mà các công ty có thể xây dựng giá trị cho những khách hàng và những cổ đông trong thời đại số. Tăng trưởng thần tốc trình bày một viễn cảnh nội tại đầy thuyết phục về cách thức mà nền kinh tế mới đang được xây dựng và sự chuyển dịch môi trường kinh doanh toàn cầu.” Brian Chesky – Nhà sáng lập và Giám đốc điều hành Airbnb đề cử “Tăng trưởng thần tốc” là một trong những cuốn sách bắt buộc phải đọc với giới khởi nghiệp : “Đây là cuốn sách mà thế giới start-up đã trông đợi từ lâu. Tôi không thể nghĩ ra cuốn sách nào khác có thể nắm bắt một cách hoàn hảo các thử thách cụ thể và các cơ hội mà một công ty phải đối mặt ở mỗi giai đoạn tăng trưởng. Cuốn sách này chia sẻ một vài bí mật then chốt để xây dựng các doanh nghiệp toàn cầu, theo định hướng sứ mệnh với tốc độ cao.”