Best Selling Books by Sanjay Gupta

1. Management : Meaning, Characteristics and Functional Area, 2. Management : Nature, Principles, Level and Limitations, 3. Functions of Management, 4. Development of Managerial Thought, 5. Management by Exceptions and Management by Objectives, 6. Social Responsibility of Management, 7. Planning, 8. Forecasting, 9. Decision—Making, 10. Co-Ordination : Meaning and Nature, 11. Organisation : Meaning, Importance and Principles, 12. Centralization and Decentralization, 13. Forms of Organisation, 14. Staffing, 15. Delegation of Authority, 16. Motivation, 17. Leadership, 18. Direction : Concept and Techniques, 19. Control, 20. Techniques of Control.

1.Basic Forms of Business Communication, 2 .Different Models and Processes of Communication, 3 .Effective Communication, 4. Theories of Communication and Audience Analysis, 5 .Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8 .Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11.Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14 .Good and Bad News Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16.Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme (Audit Note-Book and working Papers, Evidence and Test Checking), 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor (Appointment, Rights, Duties and Liabilities), 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14 . Audit of Specialised Institutions, 15. Audit of Non-Profit Companies, 16. Auditor’s Report or Audit Report, 17. Investigations, 18. Recent Trends in Auditing, 19. Cost Audit, 20 . Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Use of Computers in Audit, 24. Some Leading Cases.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force).

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Management : Concept, Objectives and Importance, 2. Management : Nature and Levels, 3. Development of Management Thought : Taylor, Fayol and System Approach, 4. Management Process : Planning, 5. Types of Plans and Corporate Planning, 6. Nature and Process of Organisation, 7. Organisation Structure and Forms of Organisation, 8. Motivation, 9. Leading and Leadership, 10. Management Control, 11. Techniques of Control, 12. Business Communication : Concept and Type, 13. Effective Communication, 14. Principles of Effective Communication, 15. Barriers and Breakdowns in Communication, 16. Modern Forms of Communication, 17. Written Business Communication Medium : Letters, 18. Kinds of Business Letters : Request Letters, 19. Good and Bad News Letters, 20. Proposal and Report Writing.

1. Management : Meaning, Characteristics and Functional Area, 2. Management : Nature, Principles, Level and Limitations, 3. Functions of Management, 4. Development of Managerial Thought, 5. Management by Exceptions and Management by Objectives, 6. Social Responsibility of Management, 7. Planning, 8. Forecasting, 9. Decision—Making, 10. Co-Ordination : Meaning and Nature, 11. Organisation : Meaning, Importance and Principles, 12. Centralization and Decentralization, 13. Forms of Organisation, 14. Staffing, 15. Delegation of Authority, 16. Motivation, 17. Leadership, 18. Direction : Concept and Techniques, 19. Control, 20. Techniques of Control.

1. Fundamentals of Marketing : Meaning, Concepts, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation and Positioning, 4. The Concept of Marketing Mix, 5. Product : Meaning, Concept Definitions, Importance, Classification, Major Product Decisions, Product Mix, Product Line, Product Simplification and Diversification, 6. Production Identification—Brand, Trademark, Packa-ging and Labelling Decisions, 7. Price, Promotion and Place, 8. New Product Development Process (Reasons for Failure of New Product Development), 9. Marketing Environment (Meaning, Importance, Nature, Macro & Micro Environment and their Types), 10. Sales Forecasting, 11. Marketing Information System (MIS) (Meaning, Concept, Importance, Types and Compo-nents), 12. Consumer Behaviour (Factors Influencing Consumer Behaviour, Buying Decision Process).

1.Management : Meaning, Definition, Characteristics and Fayol's Principles, 2. Scientific Management : Meaning, Objectives, Relevance and Criticism, 3. Planning : Meaning, Characteristics, Type, Advantages and Disadvantages, 4. Management By Objectives (MBO), 5. Organisation : Meaning, Definition, Process, Principles and Formal and Informal Organisation, 6. Types of Organizations, 7. Span of Management, 8. Authority and Delegation of Authority, 9. Co-ordination, 10. Control, 11. Communiccation, 12. Motivation : Meaning, Importance, Major Theories, Extrinsic and Intrinsic Motivation, 13. Leadership.

1. Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Products, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India, 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities Exchange Board of India, 10. Produce Exchanges, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International Marketing Environment, 16. Trends in India's Foreign Trade, 17. Institutional Infrastructure for Export Promotion in India, 18. Direct On-line Marketing.

1. Office : Meaning, Functions, Importance and Organisation, 2. Office Management : Meaning and Concept, Characteristics, Importance and Functions, 3. [Business Office : Handling of the Mail (Record of Inward and Outward Correspondence), 4. Methods of Filing, 5. Indexing, 6. Copying : Meaning, Objectives and Various Methods, 7. Duplicating and Typing, 8. Communication, 9. Office Forms : Design and their Use, 10. Forms and Stationery Control, 11. Office Environment and Flow of Work, 12. Office Machines and Equipments, 13. Office Procedure, Routine, System, Work Simplification and Organisation and Methods, 14. Office Manual, 15. Office Report Writing, 16. Personnel Management, 17. Reception Room and Public Relation, 18. Correspondence : Business and Office Letter, 19. Introduction to Computer.

"There are two types of guide dog: one that helps see when we can't, and another that helps us see ourselves when we lose our way. Dogs know more about life and how to live it than we do. They teach us about how to understand our decisions, actions, and ourselves if we have the courage to lok. My guide was a Basset Hound named Cody. This book is about what he taught me about life and myself and offered me the greatest gift of all -- a sense of purpose."--Back cover.

Unit I Book-Keeping 1. Introduction 2. Double Entry System 3. Journal 4. Ledger 5. Books of Original Entry : Cash Book 6. Other Books of Original Entry 7. Trial Balance 8. Indian System of Book-Keeping Unit II Business Method 9. Business Method : Meaning and Importance 10. Business Office : Organisation and Routine 11. Record of Inward and Outward Correspondence 12. Copying 13. Commercial Correspondence : Meaning, Importance, Qualities and Main Constituents 14. Correspondence Regarding Enquiries, Quotations and Orders Unit III Banking 15. Exchange : Meaning and Forms 16. Origin and Growth of Money 17. Money : Definition, Functions, Importance and Demerits 18. Classification of Money 19. Principles and Methods of Issue 20. General Introduction of Monetary System in India Unit IV Economics 21. Definition of Economics 22. Scope of Economics 23. Importance of the Study of Economics 24. Terminology Relating to Economics 25. Consumption : Meaning, Kinds and Importance 26. Classification and Characteristics of Wants Project Work Chapterwise Multiple Choice Question and Answers