Most Popular Books by Sanjay Gupta

For centuries, adventurers and scientists have believed that not only could we delay death but that "practical immortality" was within our reach. Today, many well-respected researchers would be inclined to agree. In a book that is not about anti-aging, but about functional aging--extending your healthy, active life--Dr. Sanjay Gupta blends together compelling stories of the most up-to-date scientific breakthroughs from around the world, with cutting-edge research and advice on achieving practical immortality in this lifetime. Gupta''s advice is often counterintuitive: longevity is not about eating well, but about eating less; nutritional supplements are a waste of your money; eating chocolate and drinking coffee can make you healthier. Chasing Life tells the stories behind the breakthroughs while also revealing the practical steps readers can take to help extend youth and life far longer than ever thought possible.

"Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there''s a ''best'' diet or exercise regimen for the brain, and explains whether it''s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from ''super-brained'' people who are in their eighties and nineties with no signs of slowing down--and whether there are truly any benefits to drugs, supplements, and vitamins"--

CNN chief medical correspondent Sanjay Gupta, MD, offers an accessible, data-packed answer to our biggest questions about Covid-19: What have we learned about this pandemic and how can we prepare for—or prevent—the next one? As America’s favorite frontline Covid-19 health journalist, Dr. Sanjay Gupta has barely left his primetime seat in his makeshift studio basement since the pandemic began (other than to perform brain surgery). He’s had insider access to the drama’s unfolding, including exclusive conversations with the world’s top public health experts and behind-the-scenes scientists racing to find treatments and cures. And now he’s sharing what he’s learned in a book that will answer not only all our questions about what happened, but also about how our world will change in the years ahead, even once we’re back to “normal.” Gupta argues that we need to prepare for a new era where pandemics will be more frequent, and possibly even more deadly. As the doctor who’s been holding America’s hand through the crisis with compassion, clarity, and well-earned wisdom, he gives you the unvarnished story behind the pandemic, including insights about the novel virus’s behavior, and offers practical tools to ready ourselves for what lies ahead. He answers critical questions: Can we stamp out the virus for good (and if not, how do we live with it)? Should we put our parents in a nursing home? Where should we live? What should we stockpile? What should we know before taking a trip? Does it make sense to spend more on health insurance to deal with any long-term effects? How do you decide when it’s safe to go to a public pool or schedule elective surgery? What should Covid survivors know about protecting their future health? What if you become a long-hauler with chronic health challenges stemming? World War C will give you hope for the future along with real information that leaves you more resilient and secure.

An unborn baby with a fatal heart defect . . . a skier submerged for an hour in a frozen Norwegian lake . . . a comatose brain surgery patient whom doctors have declared a "vegetable." Twenty years ago all of them would have been given up for dead, with no realistic hope for survival. But today, thanks to incredible new medical advances, each of these individuals is alive and well . . . Cheating Death. In this riveting book, Dr. Sanjay Gupta-neurosurgeon, chief medical correspondent for CNN, and bestselling author-chronicles the almost unbelievable science that has made these seemingly miraculous recoveries possible. A bold new breed of doctors has achieved amazing rescues by refusing to accept that any life is irretrievably lost. Extended cardiac arrest, "brain death," not breathing for over an hour-all these conditions used to be considered inevitably fatal, but they no longer are. Today, revolutionary advances are blurring the traditional line between life and death in fascinating ways. Drawing on real-life stories and using his unprecedented access to the latest medical research, Dr. Gupta dramatically presents exciting accounts of how pioneering physicians and researchers are altering our understanding of how the human body functions when it comes to survival-and why more and more patients who once would have died are now alive. From experiments with therapeutic hypothermia to save comatose stroke or heart attack victims to lifesaving operations in utero to the study of animal hibernation to help wounded soldiers on far-off battlefields, these remarkable case histories transform and enrich all our assumptions about the true nature of death and life.

Keep your brain young and healthy at any age with this practical workbook through the 12-week program from the #1 New York Times bestselling author of Keep Sharp. Chief CNN medical correspondent Dr. Sanjay Gupta helped countless readers keep their brains sharp and effortlessly productive with KEEP SHARP. In 12 Weeks to a Sharper You, he now provides a step-by-step 12-week program to help you put his transformational ideas into daily practice. He writes, “Change is a challenge, and changing long-established habits takes effort.” But this workbook makes it easy to apply Gupta’s groundbreaking tips and research to establish healthy behaviors for life. The 12-week program will help you feel less anxious, sleep better, improve energy, think more clearly, and become more resilient to daily stress. Full of tips, quotations, and prompts, 12 Weeks to a Sharper You is the only guide you’ll need to keep your brain young and healthy at any age!

Transform your everyday life by reducing and eliminating chronic pain with the latest science-backed pain relief techniques and expert practical advice from America’s bestselling doctor and neurosurgeon Sanjay Gupta. Are you one of the 52 million people who experience chronic pain in your day-to-day life? In It Doesn’t Have to Hurt, Sanjay Gupta makes the empowering argument that there are effective options for relief that you can start practicing today to greatly reduce your chances of suffering pain tomorrow. The significance of reducing and even eliminating pain cannot be overstated. Gupta shows how pain carries an enormous amount of physical, social, and emotional baggage, which is, in part, why it has been so hard to treat, and too often ignored. It can also present in infinite ways. Yet both patients and practitioners labor under the mistaken idea that most pain problems can be fixed with a drug or procedure. It turns out we have tremendous agency in choosing how we’ll respond. The brain “creates” pain, but it also has the capacity to reduce or even eliminate it. There is more evidence than ever about the benefits of sleep, diet and nutrition, mindfulness-based pain management (MBPM), myofascial and other hands-on treatments, as well as yoga, specialized psychotherapies, and even social “prescriptions”—prompting more doctors than ever to focus on these solutions. Gupta runs the gamut of conventional and complementary approaches, including the technique known as Mobilization Exercise Analgesia Treatment, foam rolling, acupuncture, trigger point injections, and vital “prehabilitation” before any operation. He shares how to make sense of all those over-the-counter pills, patches, and pain products, as well as drugs advertised on television or prescribed by your doctors. He covers psychedelics, supplements, and CBD. And he highlights insights from some of the nation’s leading pain scientists and specialists, plus stories of challenge and triumph over pain by those with lived experience. Gupta sorts through them all with his pain-smart guide to a pain-smart life. With expert guidance and a wealth of science-backed strategies, It Doesn’t Have to Hurt is your ultimate resource for reclaiming your life from chronic pain and unlocking a future of lasting relief—starting today.

Every time surgeons operate, they''re betting their skills are better than the brain tumor, the faulty heart valve, the fractured femur. Sometimes, they''re wrong. At Chelsea General, surgeons answer for bad outcomes at the Morbidity and Mortality conference, known as M & M. This extraordinary peek behind the curtain into what is considered the most secretive meeting in all of medicine is the back drop for the entire book. Monday Mornings, by Dr. Sanjay Gupta, follows the lives of five surgeons at Chelsea General as they push the limits of their abilities and confront their personal and professional failings, often in front of their peers at M & M. It is on Monday mornings that reflection and introspection occurs, usually in private. It is Monday Mornings that provides a unique look at the real method in which surgeons learn - through their mistakes. It is Monday Mornings when, if you''re lucky, you have a chance at redemption.

Baba Mohammad Qasim is a skilled translator known for his expertise in translating prose, now venturing into poetry with When Man Becomes Fearless. Fluent in Arabic, Persian, Hindi, Urdu, and his native Kashmiri, Qasim’s deep understanding of these languages enhances his translation work. He holds a master’s degree in English literature from Kashmir University and a post-graduate degree in computer sciences, reflecting his diverse academic background. Currently a Lecturer of English at the School Education Department of Jammu and Kashmir, Qasim is dedicated to education and the literary arts. His translations are marked by precision and a passion for fostering a deeper connection to literature. With When Man Becomes Fearless, he invites readers to explore poetry through his expert lens, promising an immersive experience where words transcend the page. His work exemplifies both his linguistic skill and dedication to enriching the literary world

In concluding this journey through the particulars of the Software Industry Departments, I hope you''ve gained valuable insights into its dynamic landscape. Remember, this field thrives on innovation, adaptability, and collaboration. As you embark on your ventures or continue to navigate this ever-evolving domain, remember the significance of continuous learning and embracing change. The software industry has limitless possibilities, and your contributions will shape its future. Thank you for joining me on this exploration, and I wish you success and fulfillment in all your endeavors."

SARS-CoV-2 (COVID-19) entry into host cells is facilitated by the transmembrane protease TMPRSS2[1], which is expressed in both the lungs and prostate tissue[2]. Pre-clinical data suggest that TMPRSS2 expression can be modulated by the androgen receptor (AR)[3] and that androgen deprivation therapy (ADT) might protect patients from SARS-CoV-2 infection and reduces disease severity[4]. In a longitudinal study, Montopoli et al.[5], demonstrated that prostate cancer patients receiving ADT were likely to have four times less SARS-CoV-2 infection rates and disease severity compared with non-ADT patients. This study was supported by Patel et al.[4], where 58 prostate cancer patients infected with SARS-CoV-2 exhibited low disease severity and concluded that ADT might limit the severity of COVID-19 infection. However a study from Kwon et al.[6], was in disagreement with the above findings and revealed no association between ADT treatment and its protection against COVID-19 infection. Subsequently, Klein et al.[7] studying a cohort of prostate cancer patients who received ADT, the percentage rates of positive and negative COVID-19 cases were almost the same, 5.6% and 5.8% (OR = 0.93; P = 0.8), highlighting that ADT treatment does not appear to be protective against COVID-19 infection.

It is a great pleasure in presenting Business Communication as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities. 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6 . Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

Finally, AI (Artificial Intelligence) is presented in a "super-simplified" pictorially-rich-form, for the "rest of us" (‘non-techies’). The e-book not only explicates AI at the primer level (''IN PLAIN ENGLISH''), but also ventures into more complex areas for those wishing to explore current issues and of course all-important “future directions.” The MO used is an eclectic, and heavily pictorially-driven-method to explicate an extremely complex area: “What the heck is AI…''?” The author starts with quotes from renowned AI authorities, continues with the "W’s," (what when who where and why?”) and then proceeds in the next section to elaborate upon said W’s with at least 10 diagrammatic pictorials that each accomplish what ‘one thousand words…’ would. As part of the ’why?’ he presents essays from the leading academic institution that cover recent past issues, current issues and topics of interest, but perhaps most intriguing, what the future holds in this awe-inspiring field. Finally, he sums it all up with simple summaries in areas that do not already have “super-simplified” diagrammatic presentations.

Unit-I 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication, 4. Communication : Basic Forms, 5. Barriers in Communication, Unit-II 6. Business Correspondence, 7. Quotation/Order Letters/Tenders, 8. Persuasive Letters : Sales Letters and Collection Letters, 9. Claim Letters, 10. Adjustment Letters, 11. Social Correspondence, 12. Memorandum [Memo], 13. Notice/Agenda/ Minutes, 14. Job Application Letters, 15. Cover Letters, 16. Credit Letters, 17. Enquiry Letters, 18. Resume, Unit-III 19. Report Writing, 20. Business Report, 21. Status Report, 22. Analytical Report, 23. Inquiry Report, 24. Newspaper Report, Unit-IV 25.Common Errors in English, Unit-V 26. Presentation (Oral/Power Point/Visual Aids).

Unit-I 1.Entrepreneurship : Meaning, Elements, Determinants and Importance, Unit-II 2.Entrepreneur : Micro, Small and Medium Enterprises, 3 .Concept of Business Groups and Role of Business Houses and Family Business in India , Unit-III 4.Public and Private System of Stimulation, Support and Sustainability of Entrepreneurship, 5. Requirement, Availability and Access to Finance,Marketing Assistance, Technology and Industrial Accommodation, Unit-IV 6.Sources of Business Ideas, Tests of Feasibility and Significance of Writing Business Plan/Project Proposal, 7. Project : Presentation and Appraisal, Unit-V 8. Mobilizing Resources for Start-up Accommodation and Utilities, Preliminary Contracts, Contract Management, Basic Start-up Problems,

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentalize, 13. Authority, Responsibility and Delegation of Authority, 14. Centralization and Decentralization, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I : Introduction, Concepts, Objectives, Nature, Scope and significance of management, Evolution of management thought, Contribution- Taylor, Weber and Fayol management. Unit II : Planning : Concept, Objectives, Nature, Limitation, Process of planning, Importance, Forms, Techniques and Process of decision making. Unit III : Organizing : Concept, Objectives, Nature of organizing, Types of Organization, Delegation of authority, Authority and responsi-bilities, Centralization and Decentralization, Span of Control. Unit IV : Directing : Concept, Principles & Techniques of directing and Coordination, Concept of leadership-Meaning, Importance, Styles, Supervision, Motivation, Communication. Unit V : Controlling : Concept, Principles, Process and Techniques of Controlling, Relationship between planning and Controlling.

In our busy life , stress is a permanent part of our daily life and to tackle stress is depends on ourself only . To tackle stress knowledge is required to know the effect of stress on health. This book makes aware the reader about that.

The book revolves around the role of the US federal government in the protection and promotion of human rights at the global level. A comparative analysis of human rights policy of different US Presidencies toward various regions of the world is analysed. The book discusses the broad theoretical perspectives on human rights and goes on to trace the growth and development of human rights in the US foreign policy from the time of American Declaration of Independence of 1776. In particular, it assesses the role of Jimmy Carter and Ronald Reagan in addressing the global human rights issues. Besides, the US policy toward the former Soviet Union, China and Latin America has also been elaborately examined. The US Declaration of Independence of 1776 together with the Bill of Rights of 1791 constitutes the bedrock of US commitment and dedication to human rights. The great American statesmen—Jefferson, Lincoln, Roosevelt and Carter rendered yeomen service to the cause of human rights, both at home and the world at large. However, in practice, the concern for human rights during the successive US administrations has not been consistent as there were occasions when the US gave greater weightage to strategic-military relations and economic considerations than to human rights. Besides, there were instances when the US became a passive collaborator to human rights abuses committed by several of its allies, particularly in Latin America and Asia. Also, there were certain Presidencies as Nixon and Reagan that gave more rhetorical speeches and statements on human rights with little follow-up action. On the whole, the US human rights policy has been active, assertive and dynamic, and its application been region and situation specific.

1. Introduction to Business Communication 2. Language of Business Communication 3. Mis-Communication 4. Effective Communication 5. Listening Skills 6. Speaking Skills 7. Group Discussion and Interview 8. Negotiation and Meeting 9. Writing Skills 10. Letter Writing : Applications and Business Letters

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.) , 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralisation and Decentralisation of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing , 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues inManagement.

Finally, an “IN PLAIN ENGLISH” pictorially-driven e-booklet that explicates “winning,” in full, as accomplished by Bill Belichick, Michael Jordan, Tiger Woods, John D Rockefeller, others, and now soon to be-YOU… This author attempts to use an eclectic, and heavily pictorially-driven-method to explicate an extremely complex phenomenon: “What makes some people ‘winners,’ and yet others (most of us) that are of equal talent, ''non-winners…''?” The author starts with quotes from all-time greats, continues with the "psychology of success," anfd then proceeds with at least 50 diagrammatic pictorials that each accomplish what ‘one thousand words…’ would. Finally, he presents a two-step Finale, with "habits of winners," but then concludes with is own rather anti-climactic counter-intuitive yet fully integrated take on this diverse research…perhaps it’s just all about balance and doing overall good- on a daily basis, and not any singular event or achievement that unto itself will inevitably lead us to a feeling of incompleteness – especially in the Gestalt psychology school’s “Big Picture of good health-“sense…

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers

This textbook serves as a comprehensive resource for readers interested in applying the principles of engineering mechanics to analyse the mechanical and structural functions of the musculoskeletal system. Over the past few decades, orthopaedic practice has strongly been influenced by the contributions from mechanical analysis and design. This book sequentially presents basic concepts and applications necessary for understanding a biomechanical system. The book is specially focussed on analysis and design of orthopaedic implants used to treat skeletal diseases and disorders. The book begins with an introduction to the anatomy, physiology, and movements of human body and its mechanical analogy, followed by chapters on basic biomechanics of various joints and spine. It elaborately discusses the gait analysis and measurement techniques and systematically presents the quantitative estimation of musculoskeletal forces (joint forces and moments, muscle forces) using the fundamental concepts of joint dynamics (kinematics and kinetics), with relevant solved examples and exercises to impart basic understanding and knowledge to the students. It also discusses the basic concepts of mechanics of deformable bodies relevant for bone tissue as well as implanted bone structure, common failure mechanisms of implanted bone structure and biomaterials used in orthopaedic implants, and the steps involved in finite element modelling and analysis of implant-bone structures. Other topics covered include various theories, mathematical formulations, the computational framework of bone remodelling and bone ingrowth, mechanobiology based mathematical models of tissue differentiation, and simulations on tissue ingrowth have been presented along with the outcomes of our research activities, which may help and inspire the students to pursue research in this field.

1. Management : Meaning, Definition, Characteristics and Fayol’s Principles, 2. Scientific Management : Meaning, Objectives Relevance and Criticism, 3. Planning : Meaning, Characteristics, Types, Advantages and Disadvantages, 4. Management By Objectives (M.B.O.), 5. Organisation : Meaning, Definition, Process, Principles and Formal & Informal Organisation, 6. Types or Forms of Organisation, 7. Span of Management, 8. Authority and Delegation of Authority, 9. Co-Ordination, 10. Control, 11. Communication, 12. Motivation : Meaning, Importance, Major Theories, Extrinsic and Intrinsic Motivation, 13. Leadership.

1. Theory of Communication, 2. Listening Skills, 3. Speaking Skills, 4. Reading Skills, 5. Writing Skills.

An excellent book with thorough coverage for MA and BA classes, also very helpful for the students preparing for various competitive and professional examinations.

1. Management : Concept and Process, 2. Managerial Functions, 3. Co-ordination, 4. Evolution of Management Thought, 5. Management by Objectives : Peter F. Drucker, 6. Planning (Concept, Types and Importance), 7. Types of Plans and Strategic Planning, 8. Environment Analysis and Business Environment, 9. Decisions or Decision Making (Meaning, Concept, Characteristics, Types, Process, Significance, Techniques, Decision and Rationale and Bounded Rationality), 10. Organizing (Meaning, Concept, Nature, Process, Principles and Significance), 11. Span of Control and Centralization and Decentralization of Authority, 12. Authority and Delegation of Authority, 13. Types or Forms of Organizations and Theories, 14. Staffing, 15. Motivation (Concept, Process, Theories and Importance), 16. Leadership (Concept, Theories and Styles), 17. Communication (Meaning, Concept, Nature, Kinds, Interpersonal and Organisational Communication, Effective Communication, One-Way and Two-Way Communication, Process, Networks, Barriers and Improving Communication), 18. Control or Managerial Control (Concept, Nature, Process and Techniques—Traditional and Modern), 19. Techniques of Control and Emerging Issues in Management.

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.

UNIT : I Entrepreneurship and Human Activities 1. Entrepreneur-Meaning, Concept and Forms 2. Entrepreneurship : Meaning, Concept and Role of Socio-Economic Environment 3. Entrepreneurial Development Programmes 4. Critical Evaluation of Entrepreneurial Development Programme 5. Role of Entrepreneur-In Economic Development as an Innovator and in Generation of Employment Opportunities 6. Role of Entrepreneur-In Balanced Economic Development 7. Micro, Small and Medium Enterprises in India 8. Entrepreneurial Pursuits and Human Activities-Economic and Non-economic 9. Innovation and Entrepreneur UNIT : II Acquiring Entrepreneurial Values and Motivation 10. Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation 11. Developing Entrepreneurial Motivation-Concept and Process 12. Business Risk-taking Management 13. Leadership-Meaning and Importance 14. Communication-Importance, Barriers and Principles 15. Planning-Meaning and Importance 16. Barriers to Entrepreneurship 17. Help and Support to Entrepreneur UNIT : III Introduction to Market Dynamics 18. Understanding A Market 19. Competitive Analysis of the Market 20. Patents, Trademarks and Copyrights PRACTICAL 21. Project Work 22. Project Planning 23. Project Report-General Model 24. Case Study 25. Project Analysis Viva-Voce Questions Value Based Questions (VBQ) Latest Model Paper (with OMR Sheet) Board Examination Paper (with OMR Sheet)

1.Management—Meaning, Characteristics and Functional Area 2. Management—Nature, Principles, Levels and Limitations 3 .Functions of Management and Managerial Roles 4. Development of Management Thought 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.). 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11.Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change.

1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10 . Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20 . Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

UNIT I ENTREPRENEURIAL OPPORTUNITIES AND ENTERPRISE CREATION 1. Sensing and Identification of Entrepreneurial Opportunities 2. Environment Scanning 3. Market Assessment 4. Identification of Entrepreneurial Opportunities and Feasibility Study 5. Selection of an Enterprise 6. Setting up of an Enterprise UNIT II ENTERPRISE PLANNING AND RESOURCING 7. Business Planning 8. Concept of Project and Planning 9. Formulation of Project Report and Project Appraisal 10. Resource Assessment : Financial and Non-financial 11. Fixed and Working Capital Requirements 12. Fund Flow Statement 13. Accounting Ratios 14. Break-Even Analysis 15. Venture Capital : Sources and Means of Funds 16. Selection of Technology UNIT III ENTERPRISE MANAGEMENT 17. Fundamentals of Management 18. Production Management and Quality Control 19. Marketing Management 20. Financial Management and Sources of Business Finance 21. Determination of Cost and Profit 22. Possibilities and Strategies for Growth and Development in Business 23. Entrepreneurial Discipline and Social Responsibility 24. Project Work 25. Examples of Project Work 26. Project Planning 27. Case Study 28. Project Analysis 29. Project Report Sample Project Report I—III Value Based Questions (VBQ) Appendix : Mind Maps Board Examination Papers

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change