New Releases by Sanjay Gupta

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19. Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, l Sample Project Report I–III l Value Based Questions (VBQ) l Examination Papers

1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report.

UNIT – I COMPREHENSIVE PROBLEMS Comprehensive Problem : 1 Comprehensive Problem : 2 Comprehensive Problem : 3 UNIT – II SPECIFIC PROBLEMS—RATIOS Specific Problem : 1 Specific Problem : 2 Specific Problem : 3 UNIT – III SPECIFIC PROBLEMS—CASH FLOW STATEMENTS Specific Problem : 1 Specific Problem : 2 Specific Problem : 3 UNIT – IV COMPREHENSIVE PROJECTS Comprehensive Project : 1 Comprehensive Project : 2 UNIT - V SPECIFIC PROJECTS Specific Project : 1 Specific Project : 2 UNIT – VI VIVA-VOCE (A) Based on Comprehensive Problems (B) Based on Specific Problems (C) General Questions on Accountancy.

In our busy life , stress is a permanent part of our daily life and to tackle stress is depends on ourself only . To tackle stress knowledge is required to know the effect of stress on health. This book makes aware the reader about that.

Keep your brain young and healthy at any age with this practical workbook through the 12-week program from the #1 New York Times bestselling author of Keep Sharp. Chief CNN medical correspondent Dr. Sanjay Gupta helped countless readers keep their brains sharp and effortlessly productive with KEEP SHARP. In 12 Weeks to a Sharper You, he now provides a step-by-step 12-week program to help you put his transformational ideas into daily practice. He writes, “Change is a challenge, and changing long-established habits takes effort.” But this workbook makes it easy to apply Gupta’s groundbreaking tips and research to establish healthy behaviors for life. The 12-week program will help you feel less anxious, sleep better, improve energy, think more clearly, and become more resilient to daily stress. Full of tips, quotations, and prompts, 12 Weeks to a Sharper You is the only guide you’ll need to keep your brain young and healthy at any age!

1.Management—Meaning, Characteristics and Functional Area 2. Management—Nature, Principles, Levels and Limitations 3 .Functions of Management and Managerial Roles 4. Development of Management Thought 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.). 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11.Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change.

1.Hindi (Core) 2.Hindi (Elective) 3.English (Core) 4. English (Elective) 5. Accountancy 6.Business Studies 7. Economics 8. Entrepreneurship 9. Commercial Arithmetic

Unit-I 1.Entrepreneurship : Meaning, Elements, Determinants and Importance, Unit-II 2.Entrepreneur : Micro, Small and Medium Enterprises, 3 .Concept of Business Groups and Role of Business Houses and Family Business in India , Unit-III 4.Public and Private System of Stimulation, Support and Sustainability of Entrepreneurship, 5. Requirement, Availability and Access to Finance,Marketing Assistance, Technology and Industrial Accommodation, Unit-IV 6.Sources of Business Ideas, Tests of Feasibility and Significance of Writing Business Plan/Project Proposal, 7. Project : Presentation and Appraisal, Unit-V 8. Mobilizing Resources for Start-up Accommodation and Utilities, Preliminary Contracts, Contract Management, Basic Start-up Problems,

1.Business : Concept, Meaning, Definition, Classification, Functions and Objectives , 2. Business Organisation : Nature and Concept , 3. Establishing a New Business, 4. Promotion of a New Business and Qualities of a Successful Businessman, 5.Forms of Business Organisations : Sole Proprietorship or Sole Trade, 6. Partnership (Including Provisions of Limited Liability Partnership Act, 2008), 7. Joint Hindu Family Business, 8. Company/Joint Stock Company, 9. Co-operative Societies, 10. Plant Location, 11. Plant Layout , 12. Factors Affecting the Size of a Business Unit : Optimum Firm , 13. Business Combinations , 14. Rationalisation , 15. Management : Meaning, Characteristics and Functional Area, 16. Management : Nature, Principles, Levels and Limitations , 17. Functions of Management and Managerial Roles, 18. Scientific Management—Tylors Principles of Scientific Management.

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

1.Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3 .Co-ordination : Meaning and Nature , 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.) , 6. Planning, 7 Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralisation and Decentralisation of Authority, 12.Authority and Delegation of Authority , 13. Organizations Structure and Forms of Organisation, 14 Staffing, 15. Motivation, 16. Leadership, 17. Communication , 18. Managerial Control , 19. Techniques of Control and Emerging Issues in Management

व्यवसायिक एवं कार्यालय संगठन कक्षा 11 Vocational and Office Organization Class 11: 1. BUSINESS ORGANISATION : MEANING, OBJECTS AND IMPORTANCE 2. FORMS OF BUSINESS ORGANISATION—SOLE PROPRIETORSHIP OR SOLE TRADE 3. PARTNERSHIP: GENERAL STUDY 4. PARTNERSHIP : ORGANISATION AND MANAGEMENT 5. PARTNERSHIP : REGISTRATION AND DISSOLUTION 6. JOINT STOCK COMPANY : GENERAL STUDY 7. JOINT STOCK COMPANY : PROMOTION AND FORMATION 8. JOINT STOCK COMPANY : SHARE CAPITAL 9. MANAGEMENT OF COMPANY 10. COMPANY MEETINGS : RESOLUTIONS AND WINDING-UP 11. CO-OPERATIVE ORGANISATION 12. PUBLIC OR STATE ENTERPRISES 13. BUSINESS OFFICE : MEANING, FUNCTIONS AND IMPORTANCE 14. BUSINESS OFFICE : HANDLING OF THE MAIL RECORD OF INWARD AND OUTWARD CORRESPONDENCE 15. METHODS OF FILING 16. INDEXING 17. ADVERTISEMENT 18. SALESMANSHIPufeff

1.Management : Meaning, Characteristics, Concept and Scope, 2. Management : Nature, Principles, Levels and Limitations , 3. Functions of Management and Managerial Roles, 4. Authority and Delegation of Authority, 5. Departmentation, 6. Management by Objectives (M.B.O.), 7. Evolution of Management Thought, 8. Planning , 9. Types of Plans and Strategic Planning, 10 .Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation , 12 .Staffing, 13. Direction : Concept and Techniques , 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Areas of Management : Production, 20 .Functional Area—Financial Management , 21. Functional Area : Human Resource Management (HRD), 22. Functional Area : Marketing, Nature, Scope and Importance, 23. Management Information System (MIS), 24.Concept of Decision-Making and Role of Functional Information System,

u003eu003e„Tuto knihu potřebujeme všichni – mladí i staří.“ – Walter Isaacsonu003cu003c # O knize Zahoďte představu, že stáří znamená úpadek intelektu. Věda přináší dobré zprávy! Mozek si můžeme zlepšovat v každém věku: posilovat neuronové sítě, stimulovat růst nových mozkových buněk i odvracet degenerativní onemocnění. Je jen na nás, jak robustní kognitivní rezervu si vytvoříme. A nejlepší bude začít s tím hned. Sanjay Gupta vyvrací mýty o stárnutí a dokazuje, že větší vliv než geny má na osud mozku náš životní styl. Na onemocnění si zakládáme desítky let před prvními příznaky poruch, a proto je zásadní pečovat o mozek pomocí každodenních návyků už od mládí. Gupta přístupně vysvětluje fascinující schopnosti mozku i možné projevy patologií. Doporučuje pro mozek nejlepší dietu a cvičební režim, zkoumá význam společenského života, spánku, odpočinku či hraní videoher. Zjišťuje, co se můžeme naučit od „supermozků“, kterým se blíží devadesátka a nejeví známky zpomalení, nebo zda jsou doplňky stravy a vitaminy skutečně přínosné. Závěr knihy věnuje Alzheimerově chorobě, přičemž pacientům i jejich blízkým nabízí konkrétní návody pro různé fáze nemoci. # V knize se mimo jiné dozvíte: - Mozek tvoří nanejvýš 2,5 % tělesné hmotnosti, ale využívá 20 % příjmu energie a kyslíku. - Lidé, kteří meditují, mají určité části mozkové kůry silnější – mají lepší pamět a jsou chytřejší. - Mozek začíná zpomalovat asi v pětadvaceti letech, ale určité kognitivní funkce lze zlepšovat bez ohledu na věk. - K rizikovým faktorům Alzheimerovy choroby patří mimo jiné nadměrný tuk v břišní oblasti a zvýšená hladina glukózy v krvi. - Některé druhy paměťových lapsů a roztržitosti jsou běžné a nemusí v nás vzbuzovat paniku. # O autorovi Sanjay Gupta (* 1969) je americký neurochirurg, hlavní lékařský zpravodaj CNN a trojnásobný držitel cen Emmy, spisovatel a moderátor podcastu Chasing Life. Působí také na Lékařské fakultě Emoryho univerzity v Atlantě, kde žije s manželkou a třemi dcerami. # Více o knize melvil.cz/kniha-bystrejsi-mozek

1.Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Decision-Making, 8 .Management by Objectives, 9. Nature and Process of Organisation, 10. Authority and Responsibility Relationship, 11. Centralisation and Decentralisation, 12. Departmentation, 13.Organisation Structure and Forms of Organisation, 14. Direction—Concept and Techniques, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Management of Change, 18. Managerial Control, 19. Techniques of Control, 20. Motivation, 21. Leadership.

1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10 . Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20 . Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

1. Business Organisation : Nature and Concept, 2. Social Responsibility and Ethics, 3. Stages of Promotion of Business, 4. Sole Proprietorship or Sole Trade, 5. Partnership Including Provisions of Limited Liability Partnership Act, 2008, 6. Organisation of Co-operative Societies, 7. Company/Joint Stock Company, 8. Public Sector Enterprises, 9. Forms of Public Sector Enterprises, 10. Global Enterprises (Multinational Companies) and Public Private Partnership, 11. Business Communications : An Introduction, 12. Dimension, Directions and Channels of Communication, 13. Means of Communication : Verbal Communication, 14. SWOT Analysis, 15. Non-Verbal Communication, 16. Barriers in Communication, 17. Written Business Communication and Business : Letters, 18. Kinds of Business Letters : Request Letter, 19. Persuasive Letters : Sales Letter and Collection Letter, 20. Modern Forms of Communication, 21. International Communication Adapting to Global Business, 22. Group Communication Network, 23. Business Survey Report, Examination Paper.

Es ist nie zu spät für ein junges, vitales Gehirn. Neurochirurg Dr. Sanjay Gupta zeigt, wie es geht. Er hat mit führenden Experten auf der ganzen Welt gesprochen und teilt in seinem Buch die wertvollsten Erkenntnisse über das Wunder Gehirn. Gupta hat die Antwort auf die Frage, wie man Alzheimer vorbeugen kann und was das Geheimnis von Super-Genies ist. Die wirkungsvollen Tipps rund um Ernährung, Bewegung und Schlaf verhelfen jedem zu einem gesunden und leistungsfähigen Gehirn – egal in welchem Alter. Verpackt in ein praktisches 12-Wochen-Programm können Leser die Tipps ganz leicht in ihrem Alltag anwenden.

1.Process, Importance and Type of Communication, 2. Different Models and Process of Communication, 3. Barriers and Breakdowns in Communication, 4. Role, Effects and Advantages of Technology in Business Communication, 5. Non-Varbal Aspects of Communication, 6. Effective Listening, 7 .Effective Communication, 8. Principles of Effective Communication, 9. Interviewing Skills, 10. Practices in Business Communication, 11.Oral Presentation, 12. Writing Skills, 13. Written Business Communication, 14. Written Business Communication-Medium : Letters, 15. Office Memorandum and Circular, 16. Proposal and Report Writing.

"Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there''s a ''best'' diet or exercise regimen for the brain, and explains whether it''s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from ''super-brained'' people who are in their eighties and nineties with no signs of slowing down--and whether there are truly any benefits to drugs, supplements, and vitamins"--

1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme, 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor, 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14. Audit of Specialised Institutions, 15 . Audit Report, 16. Audit of Non-Profit Companies and Other Businesses, 17. Investigation, 18. Recent Trends in Auditing, 19. Cost Audit, 20. Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Audit Under Computerised Information System (CIS)Environment, 24. Audit Case Laws.

Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

UNIT : I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programme, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprises in India, 8. Entrepreneurial Pursuits and Human Activities—Economic andNoneconomic,9.InnovationandEntrepreneur. UNIT : II Acquiring Entrepreneurial Values and Motivation 10. Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 11. Developing Entrepreneurial Motivation—Concept and Process, 12. Business Risk-taking Management, 13. Leadership—Meaning and Importance, 14. Communication—Importance, Barriers and Principles, 15. Planning—Meaning and Importance, 16. Barriers to Entrepreneurship, 17. Help and Support to Entrepreneur, UNIT : III Introduction to Market Dynamics 18.Understanding A Market, 19. Competitive Analysis of the Market, 20. Patents, Trademarks and Copyrights. PRACTICAL 21. Project Work, 22. Project Planning, 23. Project Report—General Model, 24. Case Study, 25. Project Analysis

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.

Part ''A'' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control , 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature , 21. Communication, 22. Management of Change.

1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of Leadership, 4. Promotion of a Venture and Opportunity Analysis, 5. External Environment Analysis, 6. Concept of a Project and Legal Requirements for Establishing a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour : Meaning and Concept, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur in Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur in Balanced Economic Development, 15. Export Promotion and Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Scale Industry : Role and Performance.

CNN chief medical correspondent Sanjay Gupta, MD, offers an accessible, data-packed answer to our biggest questions about Covid-19: What have we learned about this pandemic and how can we prepare for—or prevent—the next one? As America’s favorite frontline Covid-19 health journalist, Dr. Sanjay Gupta has barely left his primetime seat in his makeshift studio basement since the pandemic began (other than to perform brain surgery). He’s had insider access to the drama’s unfolding, including exclusive conversations with the world’s top public health experts and behind-the-scenes scientists racing to find treatments and cures. And now he’s sharing what he’s learned in a book that will answer not only all our questions about what happened, but also about how our world will change in the years ahead, even once we’re back to “normal.” Gupta argues that we need to prepare for a new era where pandemics will be more frequent, and possibly even more deadly. As the doctor who’s been holding America’s hand through the crisis with compassion, clarity, and well-earned wisdom, he gives you the unvarnished story behind the pandemic, including insights about the novel virus’s behavior, and offers practical tools to ready ourselves for what lies ahead. He answers critical questions: Can we stamp out the virus for good (and if not, how do we live with it)? Should we put our parents in a nursing home? Where should we live? What should we stockpile? What should we know before taking a trip? Does it make sense to spend more on health insurance to deal with any long-term effects? How do you decide when it’s safe to go to a public pool or schedule elective surgery? What should Covid survivors know about protecting their future health? What if you become a long-hauler with chronic health challenges stemming? World War C will give you hope for the future along with real information that leaves you more resilient and secure.