Most Popular Books by Sanjay Gupta

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part ''A'' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines Business Studies Based On NCERT Guidelines Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I Introduction : Concept, Nature, Process and Significance of Management; Managerial Roles (Mintzberg); An Overview of Functional Areas of Management; Development of Management Thought; Classical and Neo-classical System; Contingency Approach. Planning : Concept, Process and Types; Decision-making : Concept and Process : Management by Objectives. Unit II Organising : Concept, Nature, Process and Significance : Authority and Responsibility Relationships : Centralisation and Decentralization; Departmentation; Organisational Structure-Forms and Contingency Factors. Corporate Planning; Environment Analysis and Diagnosis; Strategy Formulation. Unit III Direction : Concept and Techniques, Managerial Control— Concept and Process, Effective Control System. Techniques of Control; Motivation and Leading People at Work : Motivation— Concept, Theories—Maslow, Herzberg, McGregor and Quchi, Financial and Non Financial Incentives, Leadership—Concept and Leadership Styles, Likert''s Four System of Leadership. Unit IV Co-ordination as an Essence of Management, Communication— Nature, Process, Networks and Barriers. Effective Communica-tion. Management of Change : Concept, Nature and Process of Planned Change, Resistance to Change, Emerging Horizons of Management in a Changing Environment.

Lleno de consejos, citas y sugerencias, Tu mejor versión en 12 semanas es la guía que necesitas para mantener tu cerebro joven y sano a cualquier edad. Con su libro El cerebro en forma, Sanjay Gupta, corresponsal médico jefe de la CNN, ha ayudado a innumerables lectores a mantener sus cerebros activos y productivos. Ahora, en Tu mejor versión en 12 semanas, presenta una guía paso a para ayudarte a poner en práctica sus ideas. Gupta reconoce que «Cambiar es un auténtico reto, y cambiar hábitos arraigados requiere esfuerzo», pero con esta guía nos facilita la aplicación de sus innovadores consejos e investigaciones para adoptar comportamientos saludables a lo largo de toda la vida que contribuirán a:  disminuir nuestra ansiedad y a dormir mejor  aumentar nuestra energía  pensar con más claridad  ser más resilientes ante el estrés diario ********** Keep your brain young and healthy at any age with this practical workbook through the 12-week program from the #1 New York Times bestselling author of Keep Sharp. Chief CNN medical correspondent Dr. Sanjay Gupta helped countless readers keep their brains sharp and effortlessly productive with KEEP SHARP. In 12 Weeks to a Sharper You, he now provides a step-by-step 12-week program to help you put his transformational ideas into daily practice. He writes, "Change is a challenge, and changing long-established habits takes effort." But this workbook makes it easy to apply Gupta''s groundbreaking tips and research to establish healthy behaviors for life. The 12-week program will help you feel less anxious, sleep better, improve energy, think more clearly, and become more resilient to daily stress. Full of tips, quotations, and prompts, 12 Weeks to a Sharper You is the only guide you''ll need to keep your brain young and healthy at any age!

Business Studies Based On NCERT Guidelines Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, Entrepreneurship Development, I Project Work II Board Examination Paper

Amikor az öregkorra gondolunk, kórházi ágyak és elfelejtett emlékek jutnak az eszünkbe. Egyiknek sem kell igaznak lennie: az agyunk egy olyan szerv, amely igenis megerősödhet, ahogyan idősödünk. Nincs ebben semmi turpisság: mindenki szert tehet éles elmére, legyen akármilyen korú." Dr. Sanjay Gupta Öregedés, időskori demencia, neurológiai zavarok... Mindannyiunkra ez vár? A jó hír az, hogy a kognitív hanyatlás nem elkerülhetetlen! Dr. Sanjay Gupta idegsebész, a CNN vezető orvosszakértőjének tudományos igényességgel összeállított útmutatójának köszönhetően gondoskodhatunk fiatalos, egészséges és éles elménkről, illetve elkerülhetjük a szellemi hanyatlást. Egész életünkben olyan módszerek után kutatunk, amelyek segítségével éles elméjűek maradhatunk, és erőfeszítés nélkül jobban teljesíthetünk. E könyvben a New York Times bestsellerszerző, idegsebész, dr. Sanjay Gupta a világ legnevesebb tudományos szakemberei élvonalbeli kutatásainak eredményeit foglalja össze, amelyek segítségével megóvhatjuk és fejleszthetjük agyunk egészségét, illetve megőrizhetjük kognitív képességeinket - bármely életkorban. A könyv lerombolja az öregedéssel és a kognitív hanyatlással kapcsolatos leggyakoribb tévhiteket, elárulja, létezik-e "ideális" étrend és testedzési forma az agy egészségének fenntartása szempontjából, illetve segít felderíteni, a memóriánkat és az agyunk feldolgozási sebességét fejlesztő számítógépes játékokat érdemesebb-e játszanunk, vagy inkább több társas tevékenységben részt vennünk. Megismerteti velünk a megfelelő agyműködés megóvásához és annak fejlesztéséhez szükséges öt alappillért. Az olvasó megtudhatja, mi a titka azoknak a nyolcvanas vagy akár kilencvenes éveikben járó "szuperidőseknek", akiknek elméje ma is teljesen éles; illetve, hogy valójában van-e bármi haszna a különböző gyógyszereknek, táplálékkiegészítőknek és vitaminoknak. Dr. Gupta továbbá fontos információkat oszt meg az agyműködési zavarokról, különösen az Alzheimer-kórról, megválaszolja a betegség jeleivel és tüneteivel kapcsolatos leggyakoribb kérdéseket, valamint segít felvérteznünk magunkat mindezek ellen, és egészségesnek maradnunk még akkor is, ha épp a szellemi leépülésben szenvedő házastársunkat ápoljuk. Egy személyre szabott, 12 hetes programot is kapunk, amelynek gyakorlati tanácsait követve napról napra egyre élesebbé tehetjük az elménket.

Es ist nie zu spät für ein junges, vitales Gehirn. Neurochirurg Dr. Sanjay Gupta zeigt, wie es geht. Er hat mit führenden Experten auf der ganzen Welt gesprochen und teilt in seinem Buch die wertvollsten Erkenntnisse über das Wunder Gehirn. Gupta hat die Antwort auf die Frage, wie man Alzheimer vorbeugen kann und was das Geheimnis von Super-Genies ist. Die wirkungsvollen Tipps rund um Ernährung, Bewegung und Schlaf verhelfen jedem zu einem gesunden und leistungsfähigen Gehirn – egal in welchem Alter. Verpackt in ein praktisches 12-Wochen-Programm können Leser die Tipps ganz leicht in ihrem Alltag anwenden.

比爾．蓋茲、《賈伯斯傳》作者艾薩克森、《無病時代》作者阿格斯口碑推薦！ 歐巴馬心目中「衛生署長」第一人選、前白宮學者暨CNN首席醫療記者 桑賈伊．古普塔（Sanjay Gupta）疾聲呼籲大腦保健重要性之作， 上市當日直取亞馬遜書店「總榜TOP 1」，出版半年累積近七千人4.7星好評！ ＊＊＊＊＊ 國際失智症協會在2019年全球失智症報告中指出：如今每三秒就有一人罹患失智症。目前全球約有五千萬名失智者，至2050年可能成長達三倍，相關的成本支出則在2030年會增加一倍。失智症將是我們這年代最常見的退化性疾病。 在台灣，65歲以上長者約每12人即有1位失智，80歲以上長者則約每5人即有1名。認知能力衰退不僅嚴重困擾患者本人、會成為病患親友的照護重擔，也會對全國醫療資源的分配與運用產生極大排擠作用——因此它不僅是個人健康問題，亦是國家的重大公共衛生議題。 有調查發現，人們對大腦失能的恐懼程度，甚至凌駕死亡。認知衰退已是長壽的現代人生活品質的一大威脅，不過好消息是，變老不必然會伴隨著大腦退化。儘管目前尚無方法治癒失智症與相關認知衰退，但科學已經發現，早在發病的二十甚至三十年前它就開始醞釀，在這段不算短的期間，我們有很多方法可以介入，加以預防。本書分成三大部分： ►第一部從大腦的基本事實切入，釐清正常的老化、偶爾的大腦失靈、異常的老化，以及嚴重衰退之間有什麼區別。接著探討關於老化與認知衰退的迷思，並了解大腦的重新塑造、重新布局和成長。 ►第二部從五大面向切入，提供保護與提升大腦功能的實際策略，行文中夾雜多名世界頂尖腦科學家的研究發現與佐證。章末並設計一套十二週計畫，方便讀者跟著做，並根據自身狀況做彈性調整。 ►第三部則探討大腦疾病確診和治療時，相關人等面對的挑戰，並解釋目前認知科學的進展與應用對於一般人代表什麼意義。 古普塔醫生長期擔任CNN首席醫學記者，擅長深入淺出地向大眾說明醫療新知。他希望藉由這本書讓大眾認識到，健康的身體寓於健康的大腦，書中並提供有科學依據的大腦保健方法，讓你及早鍛鍊出健康生活的重要資產——大腦韌性。 ►書中包含「十二週大腦精進計畫」與失智症照護注意事項； ►更詳盡的內容可以參閱目錄的各章引文。 作者簡介 桑賈伊．古普塔（Sanjay Gupta） 桑賈伊．古普塔曾在美國柯林頓總統第二個任期內，獲遴選為「白宮學者」，主要工作內容為協助第一夫人撰寫與醫療和健保議題相關的講稿。現在他是埃默里大學醫學院（Emory University School of Medicine）的神經外科副教授，也是CNN首席醫療記者，曾經榮獲表彰電視工業傑出人士的艾美獎。古普塔著有《紐約時報》暢銷書《追逐生命》（Chasing Life）、《欺騙死亡》（Cheating Death）與《星期一早晨》（Monday Mornings）等書，並且主持著名的播客節目《冠狀病毒：事實與虛構》（Coronavirus: Fact vs Fiction），該節目是美國大眾在新冠肺炎疫情期間，獲取專家建議的資料來源首選。 譯者簡介 張瓊懿 美國德州農工大學醫學生理學博士，喜歡藉閱讀來開拓視野，更樂於與人分享所聞、所學，因而熱衷於翻譯工作。譯作有《心流：高手都在研究的最優體驗心理學》、《我發瘋的那段日子》、《強菌天敵：一個打敗致命超級細菌的真實故事》、《品嘗的科學》（合譯）、《癌症探祕》、《生命的關鍵決定：從醫生決定到病人決定的時代》與《不願面對的真相》等書，並長期擔任《BBC知識》、《孤獨星球》等雜誌譯者。

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines Business Studies Based On NCERT Guidelines Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

Part ''A'' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.

According to the New Syllabus for B. Com. I (Hons) Year by Department of Higher Education, Govt. of M. P. Year-wise Syllabus Effective from Session 2018-19.

u003eu003e„Tuto knihu potřebujeme všichni – mladí i staří.“ – Walter Isaacsonu003cu003c # O knize Zahoďte představu, že stáří znamená úpadek intelektu. Věda přináší dobré zprávy! Mozek si můžeme zlepšovat v každém věku: posilovat neuronové sítě, stimulovat růst nových mozkových buněk i odvracet degenerativní onemocnění. Je jen na nás, jak robustní kognitivní rezervu si vytvoříme. A nejlepší bude začít s tím hned. Sanjay Gupta vyvrací mýty o stárnutí a dokazuje, že větší vliv než geny má na osud mozku náš životní styl. Na onemocnění si zakládáme desítky let před prvními příznaky poruch, a proto je zásadní pečovat o mozek pomocí každodenních návyků už od mládí. Gupta přístupně vysvětluje fascinující schopnosti mozku i možné projevy patologií. Doporučuje pro mozek nejlepší dietu a cvičební režim, zkoumá význam společenského života, spánku, odpočinku či hraní videoher. Zjišťuje, co se můžeme naučit od „supermozků“, kterým se blíží devadesátka a nejeví známky zpomalení, nebo zda jsou doplňky stravy a vitaminy skutečně přínosné. Závěr knihy věnuje Alzheimerově chorobě, přičemž pacientům i jejich blízkým nabízí konkrétní návody pro různé fáze nemoci. # V knize se mimo jiné dozvíte: - Mozek tvoří nanejvýš 2,5 % tělesné hmotnosti, ale využívá 20 % příjmu energie a kyslíku. - Lidé, kteří meditují, mají určité části mozkové kůry silnější – mají lepší pamět a jsou chytřejší. - Mozek začíná zpomalovat asi v pětadvaceti letech, ale určité kognitivní funkce lze zlepšovat bez ohledu na věk. - K rizikovým faktorům Alzheimerovy choroby patří mimo jiné nadměrný tuk v břišní oblasti a zvýšená hladina glukózy v krvi. - Některé druhy paměťových lapsů a roztržitosti jsou běžné a nemusí v nás vzbuzovat paniku. # O autorovi Sanjay Gupta (* 1969) je americký neurochirurg, hlavní lékařský zpravodaj CNN a trojnásobný držitel cen Emmy, spisovatel a moderátor podcastu Chasing Life. Působí také na Lékařské fakultě Emoryho univerzity v Atlantě, kde žije s manželkou a třemi dcerami. # Více o knize melvil.cz/kniha-bystrejsi-mozek

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Management : Concept, Objectives and Importance, 2. Management : Nature and Levels, 3. Development of Management Thought : Taylor, Fayol and System Approach, 4. Management Process : Planning, 5. Types of Plans and Corporate Planning, 6. Nature and Process of Organisation, 7. Organisation Structure and Forms of Organisation, 8. Motivation, 9. Leading and Leadership, 10. Management Control, 11. Techniques of Control, 12. Business Communication : Concept and Type, 13. Effective Communication, 14. Principles of Effective Communication, 15. Barriers and Breakdowns in Communication, 16. Modern Forms of Communication, 17. Written Business Communication Medium : Letters, 18. Kinds of Business Letters : Request Letters, 19. Good and Bad News Letters, 20. Proposal and Report Writing.

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part ''A'' : Principles and Functions of Management 1.Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force).

1. Guidelines for Practical Work in Entrepreneurship, Part 1 : Project Report/Market Survey Report 1. Project Report, 2. Examples of Project Work, 3. Project on Consumer Awareness, Part 2 : Viva-Voce Examination on the Project Report/Market Survey Report 1. Viva-Voce Questions with Answers on Project Report, 2. Other Important Viva-Voce Questions with Answers, 3. Viva-Voce Questions for Practice Part 3 : Case Study on any Organisation/Enterprise/Practice/Person 1. Case Study, Part 4 : Problem Solving 1. Problem Solving Important Numerical Questions with Solutions.

UNIT I ENTREPRENEURIAL OPPORTUNITIES AND ENTERPRISE CREATION 1. Sensing and Identification of Entrepreneurial Opportunities 2. Environment Scanning 3. Market Assessment 4. Identification of Entrepreneurial Opportunities and Feasibility Study 5. Selection of an Enterprise 6. Setting up of an Enterprise UNIT II ENTERPRISE PLANNING AND RESOURCING 7. Business Planning 8. Concept of Project and Planning 9. Formulation of Project Report and Project Appraisal 10. Resource Assessment : Financial and Non-financial 11. Fixed and Working Capital Requirements 12. Fund Flow Statement 13. Accounting Ratios 14. Break-Even Analysis 15. Venture Capital : Sources and Means of Funds 16. Selection of Technology UNIT III ENTERPRISE MANAGEMENT 17. Fundamentals of Management 18. Production Management and Quality Control 19. Marketing Management 20. Financial Management and Sources of Business Finance 21. Determination of Cost and Profit 22. Possibilities and Strategies for Growth and Development in Business 23. Entrepreneurial Discipline and Social Responsibility 24. Project Work 25. Examples of Project Work 26. Project Planning 27. Case Study 28. Project Analysis 29. Project Report Sample Project Report I—III Value Based Questions (VBQ) Appendix : Mind Maps Board Examination Papers

It is a great pleasure in presenting Business Communication as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities. 1.Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6.Corporate Communication, 7. Barriers and Breakdowns in Communication, 8.Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12 .Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad News Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18.Oral Presentation, 19. Non-Verbal Aspects of Communication, 20.Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business, 25. Vocabulary.

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENTS Cost Accounting 1. Cost Accounting : Meaning, Nature, Scope and Importance, 2. Cost : Concept, Elements and Classification, 3. Material’s Control and Valuation, 4. Labour Cost Control, 5. Expenses/Overhead, 6. Overhead : Collection, Allocation, Apportionment and Absorption (Including Machine-hour Rate), 7. Single or Unit or Output Costing, 8. Calculation of Quotation, Estimates Or Tender Price, 9. Job, Batch and Contract Costing, 10 . Process Costing, 11. Reconciliation of Cost and Financial Accounts, 12 . Cost Audit, 13. Operating Costing Auditing 1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme, 5. Internal Control and Internal Check, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities. SYLLABUS COST ACCOUNTING I. Introduction : Nature and scope of cost accounting, Cost concepts and classification, Methods and techniques, Installation of costing system. II. Accounting for Material : Concept pricing of material issues, Treatment of material losses. III. Accounting for Labour : Labour cost control procedure, Labour turnover, Idle time and overtime, Methods of wage payment—time and piece rates, Incentive schemes. IV. Accounting for overheads : A brief introduction of allocation apportionment, overheads, Determination of overhead rates. V. Cost Ascertainment : Unit costing, Job, batch and contract costing, Operating costing, Process costing—excluding interprocess profites and joint and by-products. AUDITING I. Introduction : Meaning, Importance, Objectives of auditing, Types of audit. II. Audit Process : Audit programme, Basic principles, Governing an audit, Evidence in Auditing, Working papers, Routine checking and test checking. III. Internal Check : Meaning, Essentials of an Efficient system of Internal check, Internal check system regarding cash sales and credit sales, Cash purchase and credit purchase, wage payment. IV. Vouching meaning : Importance, Types of vouchers, Vouching of cash purchase, Credit purchase, Cash sales. Credit sales, wage payments, Purchase of fixed assets. V. Valuation and verification of assets & liabilities.

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

Trong suốt cuộc đời của mình, chúng ta luôn tìm kiếm những cách để duy trì một tâm trí nhạy bén và hoạt động có năng suất. Giờ đây, bác sĩ phẫu thuật thần kinh Sanjay Gupta sẽ cung cấp cho chúng ta những hiểu biết sâu sắc từ những nhà khoa học hàng đầu trên toàn thế giới, những nghiên cứu tiên tiến của họ có thể giúp bạn nâng cao chức năng và bảo vệ não bộ cũng như duy trì sức khỏe nhận thức ở bất kỳ độ tuổi nào. Cuốn sách này gồm ba phần: Phần 1: những nghiên cứu khoa học về bộ não, cách bộ não hoạt động và ảnh hưởng của các căn bệnh về não. Phần 2: những cách để duy trì sức khỏe não bộ và chương trình 12 tuần để có một bộ não nhạy bén hơn. Phần 3: lời khuyên cho những người mắc các chức suy giảm nhận thức cũng như những người chăm sóc họ. Trong cuốn sách này, bác sĩ Gupta làm sáng tỏ những hiểu lầm về lão hóa và suy giảm nhận thức, khám phá xem liệu có một chế độ ăn và luyện tập “tốt nhất” cho não bộ hay không, và giải thích liệu việc chơi trò chơi điện tử có tính thử thách về trí nhớ và tốc độ có tốt cho sức khỏe không. Bạn đọc cũng sẽ biết được liệu chúng ta có thể học được gì từ những người có “bộ não siêu cấp”, những người ở độ tuổi 80, 90 mà không hề có dấu hiệu suy giảm – và khám phá xem liệu đó có phải là do thuốc, chế phẩm bổ sung, và vitamin hay không. Bác sĩ Sanjay Gupta cũng giải thích các căn bệnh về não bộ, cụ thể là về bệnh Alzheimer, trả lời mọi câu hỏi của bạn về các dấu hiệu và triệu chứng, và chỉ cho bạn cách để tránh khỏi căn bệnh này và giữ sức khỏe. Ông cũng đưa ra lời khuyên cho những người phải chăm sóc cho người thân bị suy giảm nhận thức. Ông hướng dẫn độc giả xây dựng một chương trình 12 tuần cá nhân hóa với những chiến lược thực tế để tăng cường sức khỏe não bộ. Có thể nói cuốn sách Trí óc minh mẫn sẽ cho bạn thấy tiềm năng xây dựng một bộ não tốt hơn ở bất kỳ độ tuổi nào. Một cuốn sách hướng dẫn mà bạn cần để duy trì một bộ não trẻ trung và khỏe mạnh dù hiện tại bạn bao nhiêu tuổi đi nữa!

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme (Audit Note-Book and working Papers, Evidence and Test Checking), 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor (Appointment, Rights, Duties and Liabilities), 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14 . Audit of Specialised Institutions, 15. Audit of Non-Profit Companies, 16. Auditor’s Report or Audit Report, 17. Investigations, 18. Recent Trends in Auditing, 19. Cost Audit, 20 . Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Use of Computers in Audit, 24. Some Leading Cases.

"There are two types of guide dog: one that helps see when we can''t, and another that helps us see ourselves when we lose our way. Dogs know more about life and how to live it than we do. They teach us about how to understand our decisions, actions, and ourselves if we have the courage to lok. My guide was a Basset Hound named Cody. This book is about what he taught me about life and myself and offered me the greatest gift of all -- a sense of purpose."--Back cover.

ufeffUnit-I 1. Meaning, Elements, Determinant and Importance of Entrepreneur-ship, Unit-II 2. Entrepreneurship : Micro, Small and Medium Enterprise, 3. Concept of Business Groups, Role of Business Houses and Family Business in India, Unit-III 4.Public and Private System of Stimulation, Support and Sustaina-bility of Entrepreneurship, 5. Requirement, Availability and Access to Finance, Marketing Assistance, Technology and Industrial Accommodation, Unit-IV 6. Sources of Business Ideas, Tests of Feasibility and Significance of Writing Business Plan/Project Proposal, 7. Project : Presentation and Appraisal by Financial/Non Financial Institutions, Unit-V 8. Mobilizing Resources for Start-up, Accommodation and Utilities, Preliminary Contract, Management and Basic Problems,

व्यवसायिक एवं कार्यालय संगठन कक्षा 11 Vocational and Office Organization Class 11: 1. BUSINESS ORGANISATION : MEANING, OBJECTS AND IMPORTANCE 2. FORMS OF BUSINESS ORGANISATION—SOLE PROPRIETORSHIP OR SOLE TRADE 3. PARTNERSHIP: GENERAL STUDY 4. PARTNERSHIP : ORGANISATION AND MANAGEMENT 5. PARTNERSHIP : REGISTRATION AND DISSOLUTION 6. JOINT STOCK COMPANY : GENERAL STUDY 7. JOINT STOCK COMPANY : PROMOTION AND FORMATION 8. JOINT STOCK COMPANY : SHARE CAPITAL 9. MANAGEMENT OF COMPANY 10. COMPANY MEETINGS : RESOLUTIONS AND WINDING-UP 11. CO-OPERATIVE ORGANISATION 12. PUBLIC OR STATE ENTERPRISES 13. BUSINESS OFFICE : MEANING, FUNCTIONS AND IMPORTANCE 14. BUSINESS OFFICE : HANDLING OF THE MAIL RECORD OF INWARD AND OUTWARD CORRESPONDENCE 15. METHODS OF FILING 16. INDEXING 17. ADVERTISEMENT 18. SALESMANSHIPufeff

1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Office : Meaning, Functions, Importance and Organisation, 2. Office Management : Meaning and Concept, Characteristics, Importance and Functions, 3. [Business Office : Handling of the Mail (Record of Inward and Outward Correspondence), 4. Methods of Filing, 5. Indexing, 6. Copying : Meaning, Objectives and Various Methods, 7. Duplicating and Typing, 8. Communication, 9. Office Forms : Design and their Use, 10. Forms and Stationery Control, 11. Office Environment and Flow of Work, 12. Office Machines and Equipments, 13. Office Procedure, Routine, System, Work Simplification and Organisation and Methods, 14. Office Manual, 15. Office Report Writing, 16. Personnel Management, 17. Reception Room and Public Relation, 18. Correspondence : Business and Office Letter, 19. Introduction to Computer.

1. Fundamentals of Marketing : Meaning, Concepts, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation and Positioning, 4. The Concept of Marketing Mix, 5. Product : Meaning, Concept Definitions, Importance, Classification, Major Product Decisions, Product Mix, Product Line, Product Simplification and Diversification, 6. Production Identification—Brand, Trademark, Packa-ging and Labelling Decisions, 7. Price, Promotion and Place, 8. New Product Development Process (Reasons for Failure of New Product Development), 9. Marketing Environment (Meaning, Importance, Nature, Macro & Micro Environment and their Types), 10. Sales Forecasting, 11. Marketing Information System (MIS) (Meaning, Concept, Importance, Types and Compo-nents), 12. Consumer Behaviour (Factors Influencing Consumer Behaviour, Buying Decision Process).

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19. Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, l Sample Project Report I–III l Value Based Questions (VBQ) l Examination Papers

The eBooks is authored by proficient Teachers and Professors. The Text of the eBooks is simple and lucid. The contents of the book have been organised carefully and to the point.