Most Popular Books by Sanjay Gupta

1. Business—Concept, Meaning, Definition, Importance and Classi-fication of Activities 2. Business Organisation (Meaning, Features, Importance, Objectives and Difference between Trade, Industry & Commerce) 3. Types of Business Organisation (Line, Functional and Staff) 4. Establishment of a New Business 5. Qualities of a Successful Businessman 6. Forms of Business Organisations—Sole Proprietorship or Sole Trade 7. Partnership (Including Provisions of Limited Liability Partnership Act, 2008) 8. Joint Stock Company 9. Co-operative Organisation/Societies 10. Plant Location 11. The Size of a Business Unit (Including Optimum Size of Business Unit) 12. Management—Meaning, Characteristics and Functional Area 13. Principles of Management (Fayol’s)—Levels and Skills 14. Functions of Management 15. Scientific Management 16. Business Combination (Meaning, Characteristics, Objective, Causes and Types) 17. Rationalisation (Meaning, Characteristics, Objectives, Principles, Merits and Demerits).

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.

1. Meaning of Business and Possibilities, 2. Channel of Distribution—Wholesaler, 3. Channel of Distribution—Retailer, 4. Concepts of Business Transactions, 5. Invoice, Credit Notes and Debit Notes, 6. Commercial Agents, 7. Godown and Warehousing, 8. Transportation of Goods : Rail, Road, Water Ways and Air Transport, 9. Insurance—Principles and Development. Chapter wise Solutions of Numerical Questions.

1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force).

1.Management : Meaning, Definition, Characteristics and Fayol''s Principles, 2. Scientific Management : Meaning, Objectives, Relevance and Criticism, 3. Planning : Meaning, Characteristics, Type, Advantages and Disadvantages, 4. Management By Objectives (MBO), 5. Organisation : Meaning, Definition, Process, Principles and Formal and Informal Organisation, 6. Types of Organizations, 7. Span of Management, 8. Authority and Delegation of Authority, 9. Co-ordination, 10. Control, 11. Communiccation, 12. Motivation : Meaning, Importance, Major Theories, Extrinsic and Intrinsic Motivation, 13. Leadership.

Unit I Book-Keeping 1. Introduction 2. Double Entry System 3. Journal 4. Ledger 5. Books of Original Entry : Cash Book 6. Other Books of Original Entry 7. Trial Balance 8. Indian System of Book-Keeping Unit II Business Method 9. Business Method : Meaning and Importance 10. Business Office : Organisation and Routine 11. Record of Inward and Outward Correspondence 12. Copying 13. Commercial Correspondence : Meaning, Importance, Qualities and Main Constituents 14. Correspondence Regarding Enquiries, Quotations and Orders Unit III Banking 15. Exchange : Meaning and Forms 16. Origin and Growth of Money 17. Money : Definition, Functions, Importance and Demerits 18. Classification of Money 19. Principles and Methods of Issue 20. General Introduction of Monetary System in India Unit IV Economics 21. Definition of Economics 22. Scope of Economics 23. Importance of the Study of Economics 24. Terminology Relating to Economics 25. Consumption : Meaning, Kinds and Importance 26. Classification and Characteristics of Wants Project Work Chapterwise Multiple Choice Question and Answers

Aatankharta Nagraj

1. Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Products, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India, 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities Exchange Board of India, 10. Produce Exchanges, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International Marketing Environment, 16. Trends in India''s Foreign Trade, 17. Institutional Infrastructure for Export Promotion in India, 18. Direct On-line Marketing.

1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme (Audit Note-Book and working Papers, Evidence and Test Checking), 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor (Appointment, Rights, Duties and Liabilities), 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14 . Audit of Specialised Institutions, 15. Audit of Non-Profit Companies, 16. Auditor’s Report or Audit Report, 17. Investigations, 18. Recent Trends in Auditing, 19. Cost Audit, 20 . Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Use of Computers in Audit, 24. Some Leading Cases.

1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions and Theories of Entrepreneurship, 2. Entrepreneur : Meaning, Concept and Forms, 3. Entrepreneurship and Environment 4. Entrepreneur Development Programmes (EDP), 5. Women Entrepreneurship, 6. Promotion of a Venture 7. Concept of a Project [With Project Identification, Project Formulation and Project Feasibility, 8. Project Appraisal & Product Management, 9. Sources of Raising Funds, 10. Small Business, 11. Legal Requirement for Establishment of a New Unit, 12. Entrepreneurial Consultancy : Process and Methods

1. Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Products, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India, 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities Exchange Board of India, 10. Produce Exchanges, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International Marketing Environment, 16. Trends in India''s Foreign Trade, 17. Institutional Infrastructure for Export Promotion in India, 18. Direct On-line Marketing.

1.Entrepreneur : Meaning, Concept and Forms, 2. Entrepreneur : Meaning, Concept and Forms, 3. Leadership, Risk Taking, Decision-Making and Planning Ability of A Entrepreneur, 4. Promotion of A Venture and Opportunities Analysis, 5. External Environmental Analysis, 6. Concept of a Project and Legal Requirements for Establishment of a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour and Motivation, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur : In Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur : In Balanced Economic Development, 15. Export Promotion & Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Industry : Role and Performance.

CONTENTS 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.

Part ''A'' : Principles and Functions of Management 1.Nature and Significance of Management, 2 .Principles of Management, 3 .Management and Business Environment, 4.Planning, 5 .Organising, 6 .Staffing, 7 .Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9.Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13 .Entrepreneurship Development, Latest Model Paper With OMR Sheet Examination Paper.

UNIT - I Book-Keeping 1.Final Accounts : Trading Account, Profit & Loss Account and Balance Sheet, 2 .Final Accounts : With Simple Adjustments, 3 .Banking Transactions, 4. Bank Reconciliation Statement, 5. Bill of Exchange, Promissory Note and Hundi, UNIT - II Business Method 6. Filing, 7. Indexing, 8 .Systems of Communication, 9. Time and Labour Saving Appliances, 10. Home Trade : Meaning, Scope and Mercantile Agents, 11. Wholesale Trade, 12. Retail Trade, 13. Commercial Documents, UNIT - III Banking 14.Bank : Origin, Definition, Functions and Importance, 15. Reserve Bank of India, 16. State Bank of India, 17. Commercial Bank, 18. Co-operative Bank, 19. Indigenous Bankers, UNIT - IV Economics 20.Law of Diminishing Utility, 21. Income, Expenditure and Saving, 22. Factors of Production, 23. Land, 24. Labour, 25. Capital, 26. Organisation, 27.Enterprise, .Project Board Examination Paper.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.