Most Popular Books by Sanjay Gupta

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

1. Business Communication 2. Written Business Communication 3. International Communication 4. Business Latter Writing 5. Electronic Communication 6. Office Memorandum and Circular 7. Non-Verbal Aspects of Communication 8. Report Writing 9. Barriers and breakdowns in Communication 10. Importance of Listening 11. Leading and Leadership 12. Work Conflict Management 13. Negotiation 14. Selling Skills.

Part 'A' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16. Transportation, 17. E-Business and Outsourcing Services, 18. Social Responsibility of Business and Business Ethics, Part - B Corporate Organisation, Finance and Trade 19. Foramation of a Compay, 20.Sources of Business Finance, 21. Small Business, 22. Internal Trade, 23. External Trade or International Business, 24. Project Report, Value Based Question (VBQ) with Answers.

The eBooks is authored by proficient Teachers and Professors. The Text of the eBooks is simple and lucid. The contents of the book have been organised carefully and to the point.

1.Entrepreneur : Meaning, Concept and Forms, 2. Entrepreneur : Meaning, Concept and Forms, 3. Leadership, Risk Taking, Decision-Making and Planning Ability of A Entrepreneur, 4. Promotion of A Venture and Opportunities Analysis, 5. External Environmental Analysis, 6. Concept of a Project and Legal Requirements for Establishment of a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour and Motivation, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur : In Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur : In Balanced Economic Development, 15. Export Promotion & Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Industry : Role and Performance.

1. Office : Meaning, Functions, Importance and Organisation, 2. Office Management : Meaning and Concept, Characteristics, Importance and Functions, 3. [Business Office : Handling of the Mail (Record of Inward and Outward Correspondence), 4. Methods of Filing, 5. Indexing, 6. Copying : Meaning, Objectives and Various Methods, 7. Duplicating and Typing, 8. Communication, 9. Office Forms : Design and their Use, 10. Forms and Stationery Control, 11. Office Environment and Flow of Work, 12. Office Machines and Equipments, 13. Office Procedure, Routine, System, Work Simplification and Organisation and Methods, 14. Office Manual, 15. Office Report Writing, 16. Personnel Management, 17. Reception Room and Public Relation, 18. Correspondence : Business and Office Letter, 19. Introduction to Computer.

1. Meaning of Business and Possibilities, 2. Channel of Distribution—Wholesaler, 3. Channel of Distribution—Retailer, 4. Concepts of Business Transactions, 5. Invoice, Credit Notes and Debit Notes, 6. Commercial Agents, 7. Godown and Warehousing, 8. Transportation of Goods : Rail, Road, Water Ways and Air Transport, 9. Insurance—Principles and Development. Chapter wise Solutions of Numerical Questions.

Part 'A' : Principles and Functions of Management 1.Nature and Significance of Management, 2 .Principles of Management, 3 .Management and Business Environment, 4.Planning, 5 .Organising, 6 .Staffing, 7 .Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9.Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13 .Entrepreneurship Development, Latest Model Paper With OMR Sheet Examination Paper.

1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force).