New Releases by Scott Galloway

Bestselling author, NYU professor, and cohost of the Pivot podcast Scott Galloway offers a path forward for men and parents of boys. Boys and men are in crisis. Rarely has a cohort fallen further and faster than young men living in Western democracies. Boys are less likely to graduate from high school or college than girls. One in seven men reports having no friends, and men account for three of every four deaths of despair in America. Even worse, the lack of attention to these problems has created a vacuum filled by voices espousing misogyny, the demonization of others, and a toxic vision of masculinity. But this is not just a male issue: Women and children can’t flourish if men aren’t doing well. And as we know from spates of violence, there is nothing more dangerous than a lonely, broke young man. Scott Galloway has been sounding the alarm on this issue for years. In Notes on Being a Man, Galloway explores what it means to be a man in modern America. He promotes the importance of healthy masculinity and mental strength. He shares his own story from boyhood to manhood, exploring his parents’ difficult divorce, his issues with anger and depression, his attempts to earn money, and his life raising two boys. He shares the sometimes funny, often painful lessons he learned along the way, some of which include: • Get out of the house. Action absorbs anxiety. • Take risks and be willing to feel like an imposter. Don’t let rejection stop you. • Be kind. That’s the secret to success in relationships. • Find what you’re good at; follow your talent. • Acknowledge your blessings—and create opportunities for others. Be of surplus value. • Being a good dad means being good to the mother of your children. • Life isn’t about what happens to you—it’s about how you respond to it. With unflinching honesty, Scott Galloway maps out an enriching, inspiring operator’s manual for being a man today.

你也是每天拼命工作、資產卻原地踏步的財務脆弱族嗎？ 我們在跟錢有關的決定上總是猶豫、挫敗、不知從何下手 是因為我們從來沒有學過這個世界的金融底層邏輯 《紐約時報》暢銷書｜亞馬遜理財榜TOP1・年度最佳商業書 《致富心態》作者摩根．豪瑟、《執行長日記》作者史蒂文・巴列特齊聲推薦 錢，看似靜默，其實很會說話。 錢不夠用時，它會對你怒吼；錢變多時，它會唱起動聽的歌。 但如今，多數人聽到的都是金錢愈來愈刺耳的咒罵聲⋯⋯ ☐ 緊急預備金應該存多少？為什麼房貸是好選擇、車貸不是？ ☐ 選股該看財報哪些重點？債券、期貨怎麼操作？各種標的最理想配置比例是什麼？ ☐ 公司發的股票應該持有還是轉換？為什麼當沖是最糟的交易方式？ ☐ 為什麼不能再用「退休」來回推理財規劃？如何讓投資組合長期抗通膨、穩定獲利？ 致富不容易，但有明確路徑。 別讓自己被經濟壓力拖垮，人生才有選擇權。 紐約大學史登商學院教授史考特・蓋洛威，是快速竄升的跨世代意見領袖。他創立過九家公司，活躍於創業圈；他每週發送電子報《不留情／沒惡意》（No Mercy / No Malice）、觀點犀利的podcast「The Prof G Pod」日日更新，每週觸及全球數百萬人，是少數在學界與公眾領域都具備強大影響力的實踐型知識創業家。 蓋洛威教授談全球市場大趨勢、分析商業世界各種競合賽局，但他最廣受歡迎、也收到最多人提問的主題，都和財富與人生選擇有關。你可能微積分得高分，但是卻不知道怎麼算信用卡利率。蓋洛威發現，很多人不會理財，是因為缺乏金錢知識，但學校很少教理財。 不懂錢，就只能一輩子為錢焦慮。蓋洛威在本書中回歸基本面，不講空泛的勵志文，也沒有快速致富秘訣，而是給出一則經過驗證的致富與守財公式，深入分析四大關鍵：培養紀律、專注賽道、善用時間、分散投資。幫助大家在資本主義體系中的站穩腳步，在現今世界儘早建立財務保障。 致富不需要天賦，也不用寄望中樂透，你只需要掌握基本原則、在大事上做對選擇，再養成長期的紀律。你將學到： • 致富關鍵在建立「有錢人品格」，養成哪些習慣投報率最高？ • 哪些職業最有致富潛力？創業、師字輩專業職、上班族的致富路徑各有不同 • 股票？債券？基金？房地產？投資主力該放哪裡、如何判斷進場時機？ • 趁早開始利用複利的力量帶來長期回報，養成儲蓄的紀律 • 財務槓桿如何控管風險？為什麼短期債務是最可怕的小偷？ • 怎麼算出日常支出的「水位線」，妥善分配收入，付完帳單還能經營長期投資？ • 所有投資的魔鬼都隱藏在稅務的細節中。如何聰明合法節稅？ • 給普通人的14個穩健投資法則，聰明管控風險，報酬最大化 追求財富不是貪婪，而是對自己與所愛之人負責的表現。 不是每個人都能成為億萬富豪，但你可以早一步脫離被錢追趕的日子， 釋放被工作綁住的時間，留給你更在乎的人事物。 財富專家齊聲推薦 「很少有人能像蓋洛威一樣，把複雜議題解釋得如此清晰易懂。」—— 摩根・豪瑟（Morgan Housel），《致富心態》作者 「你需要這本書。」—— 史蒂文・巴列特（Steven Bartlett），《執行長日記》作者 「職涯初期的決策會產生複利效應、影響你的成功率，這本書會帶你邁向最佳結果。」—— 安妮・杜克（Annie Duke），《高勝算決策》作者 「不只是關於投資與財富，更是人生選擇如何影響財務未來的指南。」——亞斯華斯・達摩德仁（Aswath Damodaran），紐約大學史登商學院財務學教授 「帶你掌握財務自由的關鍵步驟，也提供了發人深省的建議，關於如何培養品格、建立關係，擁有充實有趣的人生。」—— 大衛・所羅門（David Solomon），高盛集團執行長

人生沒有完美路徑，但有最適分配 時間有限，選項無限，人生最難的課題，都是關於資源配置 選哪份工作？把時間花在哪裡？誰是值得共度人生的夥伴？ 每一次選擇，你都在投資自己的未來 紐約大學史登商學院最受學生好評、不斷瘋傳的一堂課 協助你衡量職涯、財富、人際關係的各種選項，做出不後悔的選擇 ＊該繼續深造，還是盡快累積工作經驗？怎麼知道自己適不適合創業？ ＊選工作為什麼不該看熱情、憑興趣？哪些產業職涯投資報酬率最高？ ＊人生出現新機會，該把握嗎？為什麼總覺得自己不值得被肯定、感覺像冒牌貨？ ＊成功人士都如何管理時間，衝刺事業還能照顧自己與家庭、不被忙碌淹沒？ 紐約大學史登商學院教授史考特・蓋洛威，是快速竄升的跨世代意見領袖。他創立過九家公司，活躍於創業圈；他每週發送電子報《不留情／沒惡意》（No Mercy / No Malice）、觀點犀利的podcast「The Prof G Pod」日日更新，每週觸及全球數百萬人，是少數在學界與公眾領域都具備強大影響力的實踐型知識創業家。 蓋洛威在商學院的學生都是各領域精英，但這群「贏者圈」的人卻對人生充滿迷惘，想知道何謂真正的幸福與成功、如何面對失敗與逆境、怎麼做才會有意義感、到人生最後沒有遺憾？ 蓋洛威教授從自己五十年人生的成敗經驗出發，不唱高調、不灌雞湯，坦白分享，歸納出在現實世界測試有用的人生建議，幫助你從更長期的角度看問題，釐清優先順序，做出最高報酬的人生選擇： ＊成功的第一步，就是認清現實：你不會成為巴菲特，也不會有以你為名的香水。 ＊流汗的必要：整天看運動轉播卻不運動的人，未來也只能看著別人比自己成功。 ＊不要追隨熱情，勸你堅持下去的人都已經很有錢了！成就感才能讓你持續前進。 ＊你未來十年的收入取決於現在的學歷與居住地。趁年輕努力取得好學歷，到大城市工作。 ＊選對另一半，比選對工作更重要。好好投資在那個與你共度一生的人身上。 ＊有錢的定義是被動收入＞燒錢率，年收入破百萬但沒有存款，依然是窮人。 ＊「經驗」比「物質」更能給你快樂，開平價車款就好，然後帶全家人到非洲旅遊。 ＊把簡單的事做到位：提早赴約、保持禮儀、持續追蹤。當個敢冒險，但不冒失的人。 ＊人生最終極的成就，就是懂得為你愛的人付出，也有能力照顧你愛的人。 每個選擇，都是一筆看不見的成本 每個擁有平衡人生的人，必然走過失衡的青春 機會無所不在，趁早理解世界的運作邏輯 用最小代價，換得最大報酬 一致推薦 這本書一定會成為畢業季與節日送禮的首選。——貝瑞・里索茲（Barry Ritholtz），彭博財經節目主持人 充滿殘酷又溫柔的智慧，我們都能從蓋洛威的錯誤與洞見中成長。——德瑞克・席佛斯（Derek Sivers），暢銷作家 還有心跳的人，都該讀的一本書。蓋洛威分享了他用許多慘痛代價換來的人生教訓，任何沒被外科手術移除常識的人，都會深有共鳴。——艾瑞克・巴克（Eric Barker），《華爾街日報》暢銷作家 真希望我18歲時就讀過這本書。作者每句話都非常有說服力，即便聽起來像老生常談（例如「努力工作」），卻能以一種前所未有的方式打動我、引起我的共鳴。——亞馬遜讀者 我一直很喜歡聽蓋洛威教授的想法。身為企業經營者，這本書提醒了我人生中真正重要的是什麼。——亞馬遜讀者 蓋洛威教授的溝通風格總能巧妙融合自身經歷與對人生的嚴肅教訓，啟發我反思過去與當下的生活。——亞馬遜讀者 原書名：《世界並不仁慈，但也不會虧待你》

Certo dia um estudante chegou uma hora atrasado a uma das concorridas aulas de Scott Galloway na Universidade de Nova Iorque. O professor mandou-o imediatamente embora, a sua tolerância era de 15 minutos. O aluno não gostou e queixou-se num email indignado. Numa época em que o politicamente correto aconselharia ao silêncio, o autor deste livro respondeu-lhe com um épico raspanete – que se tornou viral. O professor, de origens humildes mas hoje milionário graças às empresas que fundou, continua a dar aulas naquela universidade. E a sua resposta não espanta quem o conhece. Afinal, o seu mantra para a riqueza implica apostar na nobreza de caráter – coisa incompatível com a interrupção grosseira de uma aula. A Álgebra da Riqueza não apresenta folhas de Excel para preencher, nem conselhos para poupar na conta da luz. Defende, isso sim, uma filosofia de vida, dirigida a quem já tem um rendimento fixo, mas pretende ficar independente das amarras do emprego (e da ansiedade económica). É preciso pois viver as virtudes estoicas da temperança, paciência e resiliência, aproveitar o tempo de forma produtiva (sendo as redes sociais o maior inimigo) e diversificar os investimentos. E tudo isto começa com a escolha da carreira (esqueça a paixão e aposte antes naquilo em que for bom), com a escolha da pessoa com quem vai viver (ou daqueles que o rodeiam) e, por fim, dos diferentes “cestos” onde coloca o seu dinheiro. Apelidado pela revista Fast Company como o “Jordan Peterson liberal”, e hoje um dos mais populares professores na área da gestão, Scott Galloway oferece aqui uma poderosa ferramenta para observarmos o mundo e agarrarmos as oportunidades que surgirem pelo caminho.

AN INSTANT #1 NEW YORK TIMES BESTSELLER A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and cohost of the Pivot podcast Scott Galloway. Today’s workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It’s time for a new playbook. In The Algebra of Wealth, Scott Galloway lays bare the rules of financial success in today’s economy. In his characteristic unvarnished, no-BS style, he explains what you need to know in order to better your chances for economic security no matter what. You’ll learn: How to find and follow your talent, not your passion, when making career decisions How to ride and optimize big economic waves (hard truth: market dynamics always trump individual achievement) What small steps you can take that pay big returns later, including diversification and tax planning How stoicism can help you minimize spending and develop better financial habits Brimming with wise, game-changing advice from one of the world’s most popular business school professors, The Algebra of Wealth offers a powerful framework for making the most of what opportunities come your way.

From bestselling author, CNN+ host of No Mercy, No Malice, and NYU business school professor Scott Galloway comes an urgent examination of the future of our nation – and how we got here. We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions – is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change – change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class. In Adrift, Galloway looks to the past – from 1945 to present day – to explain just how America arrived at this precipice. Telling the story of our nation through 100 charts, Galloway demonstrates how crises such as Jim Crow, World War II, and the Stock Market Crash of 2008, as well as the escalating power of technology, an entrenched white patriarchy, and the socio-economic effects of the pandemic, created today’s perfect storm. Adrift attempts to make sense of it all, and offers Galloway’s unique take on where we’re headed and who we’ll become, touching on topics as wide-ranging as online dating to minimum wage to the American dream. Just as in 1945 and 1980, America is once again a nation at a crossroads. This time, what will it take for our nation to keep up with the fast and violent changes to our new world?

Amazon, Apple, Facebook e Google sono le quattro aziende più influenti del mondo. Quasi tutti pensano di sapere come lo sono diventate. Quasi tutti si sbagliano. Sulle Quattro è stato scritto moltissimo in questi vent’anni, ma nessuno ha indagato più a fondo di Scott Galloway le ragioni del loro potere e del loro successo. Anziché prendere per buoni i miti che le Quattro si sforzano di tramandare sul proprio conto, l’autore scava più a fondo e si pone alcune domande fondamentali. Come hanno fatto queste aziende a insinuarsi nella nostra vita in modo così capillare, rendendo praticamente impossibile evitarle (o boicottarle)? Perché il mercato azionario le ha perdonate per errori che avrebbero decretato il fallimento di qualsiasi altra impresa? E mentre aspettiamo di scoprire chi tra loro diventerà la prima azienda da mille miliardi di dollari della storia, si profila all’orizzonte qualcuno che sia in grado di competere con loro? Con lo stesso stile irriverente che ha fatto di lui uno dei docenti di business più stimati al mondo, Galloway ricostruisce le strategie impiegate dalle Quattro – in modo più veloce e più mirato di chiunque altro – per sfruttare gli istinti e le emozioni primordiali che orientano l’azione umana. E vi svela come applicare i principi del loro successo al vostro business o alla vostra carriera. Sia che vogliate competere o fare affari con loro, oppure semplicemente vivere nel mondo che dominano, dovete prima capire come funzionano le Quattro.

QUANTO MAIS DISRUPTIVA FOR A CRISE, MAIORES SERÃO AS OPORTUNIDADES – E OS RISCOS. Do autor bestseller e professor da NYU Business School, Scott Galloway, chega-nos uma análise urgente e perspicaz de quem pode ganhar e quem corre o risco de perder, num mundo pós-pandemia. Numa altura em que o mundo está ainda a lidar com uma pandemia, os efeitos na economia já se sentem, mas ainda se desconhece o verdadeiro impacto no tecido empresarial, na taxa de desemprego e na perda de poder de compra das famílias. Enquanto os quartos se transformaram em escritórios pelo mundo fora, algumas empresas como a Peloton (treino físico em casa), o Zoom (software de videoconferência) e a Amazon, dispararam para vendas e lucros impensáveis no espaço de apenas um ano. Outros como restaurantes, agências de viagem ou hotelaria e entretenimento, lutam para escapar à falência. Este livro capitaliza a incerteza dos tempos e oferece conselhos concretos numa época em que o futuro se mantém indefinido. Como argumenta Scott Galloway, a pandemia não foi um agente de mudança, mas um acelerador de tendências já em andamento. Neste livro, ele traça os contornos da crise e as oportunidades que se avizinham. A dispersão do trabalho remoto, o comércio online, o futuro do ensino, a importância das redes sociais, o reforço de alguns monopólios, o papel dos governos, o fosso entre ricos e pobres são alguns dos temas que o autor explora. É um livro indispensável a qualquer pessoa que queira saber com que mundo pode contar, por forma a tomar as melhores decisões para a sua vida. Combinando o seu humor característico e estilo impetuoso com análises de negócios precisas, Scott Galloway mostra-nos os riscos e enche-nos de esperança sobre as oportunidades que as crises nos podem trazer. Uma boa forma de tentarmos animar-nos com alguma coisa positiva que possa nascer depois dos momentos difíceis. Um livro indispensável a qualquer pessoa que queira saber com que mundo pode contar, por forma a tomar as melhores decisões para a sua vida.

New York Times bestseller! "Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime." --The New York Times "As good an analysis as you could wish to read." --The Financial Times From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who''s at risk to lose in a post-pandemic world The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration. But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can''t stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing. Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn''t just happen, it was shaped. We chose this path--no trend is permanent and can''t be made worse or corrected."

Traditional Chinese edition of The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning

An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU''s Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What''s the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway''s mix of anecdotes and no-BS insight to share hard-won wisdom about life''s challenges, along with poignant personal stories. Whether it''s advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you''re probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it''s not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compau00adnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chalu00adlenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

．紐約時報暢銷書TOP 5、USA TODAY暢銷書 ．MIT麻省理工學院年度選書，授權24種語言 ．紐約時報、自然期刊、富比士雜誌、連線雜誌、彭博商業週刊、赫芬頓郵報熱烈報導 四家市值將突破一兆美元的超級企業，已經改變創造價值的模式與競爭規則， 四騎士的崛起已不新鮮，但它們操弄人性渴望的方式，你可能不知道， 你我的未來，早在它們演算法盤算中！ 強者愈強的未來，誰又將是可能後來居上的第五匹黑馬？ 全球76億人，平均上網六分鐘就有一分鐘花在FB，美國有一半消費者搜尋產品的第一站是上Amazon；Google每天回答35億個搜尋問題；使用Apple iOS的熱區圖，就是全球富人分佈圖。Google、Facebook、Amazon、Apple早就與我們的日常和未來密不可分。 我們無法複製四騎士今日的規模， 但必須洞悉它們如何操弄人類本能欲望而壯大！ 本書作者蓋洛威是紐約大學史登商學院品牌與數位行銷教授，也是連續創業家，最擅長分析數位競爭策略，他結合演化、心理與行銷，形成獨特的視角，解析四騎士除了科技與資本之外，讓它們長期成長不墜的關鍵，是牢牢扣連著人類的本能欲望──對消費、信仰、性與愛的無盡渴望。 Amazon滿足人類自古內建的採集者直覺，擁有的物質愈多，就愈安心； Google成為人類共享的外接大腦，掌控知識產業，是現代人有求必應的神； Apple從大腦起家，連結對性的渴望，成為品味與財力的終極性感指標； Facebook串連人心，利用對愛的渴望掌握史上最龐大的個人資料庫。 四騎士各自緊抓人類最深層的需求， 以經濟史上前所未有的速度、創造第一個兆元俱樂部。 未來，頂級品價值破表，普通級暴跌沈淪， 必須及早掌握四騎士改寫的創造價值新規則！ 四騎士不只擁有你我的今天，更改變未來競爭的規則。競爭性強大的四騎士絕非天使，它們操弄政府與對手，取得優勢。蓋洛威分析四騎士稱霸的路徑與大力投資的方向，揭露未來十年的趨勢，企業與個人在未來強者愈強、贏家全拿的競爭中強化競爭力的方向。 【聲控+全通路，開啟零售新戰局】 聲控的普及讓零售消費進入「零點選」時代，開口就完成購物。但品牌如何擠進聲控選單，將是全新的思考與競爭。實體據點大復活，整合網路、社群與實體店，才能制霸多通路。 【精品化經營模式，打破科技產品生命週期】 科技不斷迭代更新，解決「退流行」問題的唯一突破口，就是精品化，用工藝技術、垂直整合、再加上頂級定價，變成奢侈精品，才能延長壽命、不被取代。 【演算法為王，既精準又兼具規模】 就像Facebook與Google同時掌握龐大使用者與數據情報，數據愈運用價值愈大。不斷記錄、吸引、把觀眾變現，才能在演算法經濟中保有領先優勢。 國內外重量推薦 邱奕嘉 ｜政大商學院副院長暨EMBA執行長 黃欽勇 ｜DIGITIMES總經理暨電子時報社長 鄭志凱 ｜Acorn Pacific 創投共同創辦人 蘇書平 ｜先行智庫 / 為你而讀執行長 卡爾文‧麥當勞 ｜Sephora執行長 約拿．博格Jonah Berger｜《瘋潮行銷》作者 賽斯．高汀Seth Godin｜暢銷書作者 亞當．奧特Adam Alter｜《欲罷不能》作者 「此刻的地球正處於資訊爆炸的大霹靂時代，而從黑洞中傳來了什麼訊息？企業、國家如何在下個階段的產業競合中取得最有利的地位？截至2018年7月，四騎士除了Facebook市值約為5,500億美元，其餘三家都超過8,000億，Apple甚至被視為最可能挑戰一兆市值的公司。這些企業主宰產業標準、用戶行為、大數據，甚至資金，也利用人工智慧讓生產效率達到前所未有的境界。接下來的競爭，將是全方位爭取最大綜效的產業布局之爭。」──黃欽勇，DIGITIMES總經理暨電子時報社長 「透過數位經濟加持，Amazon、Facebook、Google等公司都成為新世紀亞歷山大，建立橫跨全球的日不落虛擬帝國，擁有空前的商業力量。在多數人享受虛擬帝國提供的種種方便、快速、便宜的產品或服務時，有少數人開始憂慮它們帶來的長遠影響，本書作者蓋洛威就是其一。」──鄭志凱，矽谷Acorn Pacific創投共同創辦人 「本書最精采之處，是作者用人類學、心理學和人類行為學來解釋商業現象，讓我們更了解四騎士為何在這麼短的時間，成為左右全世界的科技巨獸。四騎士因為掌握了最基本的核心問題，得以快速改變各種行業的生態環境。」──蘇書平，先行智庫／為你而讀執行長 「作者直言不諱，勇於點出真相。這本書會觸發各位的『戰或逃』神經，挑戰你跳脫人云亦云，從不同角度思考。」──卡爾文．麥當勞Calvin McDonald，Sephora執行長 「本書是很罕見的書，除了真知灼見，還趣味性十足。你會以完全不同的眼光看待四騎士。」──約拿．博格Jonah Berger，《瘋潮行銷》作者 「本書單刀直入，指出如今屈指可數的幾家公司，就重塑了世界。變化就在我們眼皮子底下發生，我們卻渾然不覺。書中揭曉的事實可能使你不安，但早點知道，總比被蒙在鼓裡好。」──賽斯．高汀Seth Godin，暢銷作者 「本書就和蓋洛威本人一樣，尖銳中肯又幽默風趣，點出許多事實，就像在上蓋洛威教授出名的MBA課程，勇敢點名企業龍頭，該批評就批評，該指正就指正，是絕不能錯過的必讀。」──亞當．奧特Adam Alter，《欲罷不能》作者 「紐約大學商學院教授蓋洛威，向世人揭曉Amazon、Apple、Facebook、Google如何打造出龐大帝國，深入檢視科技巨頭的力量。」──《出版者周刊》Publishers Weekly，「2017年秋季十大商業選書」 「沒見過有哪位專家比蓋洛威還要直言不諱、有話直說、有什麼說什麼。」──菲力普．埃爾默-德威特Philip Elmer-DeWitt，《財星》雜誌 「蓋洛威擅長抓住聽眾注意力，以慣常的幽默口吻，加上有時尖銳的批評，擔憂著社會情勢的發展。」──喬安娜．湯布瑞寇絲Joanne Tombrakos，《赫芬頓郵報》

Amazon, Apple, Facebook, en Google zijn vier van de invloedrijkste bedrijven ter wereld. Bijna iedereen denkt te weten hoe ze dat geworden zijn. Bijna iedereen heeft het fout. Over De vier is de laatste twintig jaar ongelooflijk veel geschreven. Niemand beschrijft hun macht en fenomenale succes zo inzichtelijk als Scott Galloway. Hij gaat op zoek naar antwoorden op een aantal fundamentele vragen: Hoe is het De vier gelukt ons leven zo te infiltreren dat ze bijna onmogelijk te vermijden (of te boycotten) zijn? Waarom vergeeft de beurs ze zondes die andere bedrijven zouden verwoesten? Is er, in hun race om als eerste het bedrijf te worden dat een biljoen dollar waard is, nog iemand die de strijd met ze kan aangaan? Op zijn eigen unieke manier, die hem ook een van de meest gevierde business-professoren heeft gemaakt, deconstrueert hij de strategieën van De vier die schuilgaan onder het glanzende oppervlak. Hij laat zien hoe zij – met een niet te evenaren snelheid en bereik – onze fundamentele emotionele behoeftes manipuleren die ons al sinds de oertijd drijven. En hij onthult hoe je deze inzichten kunnen toepassen voor de groei van je eigen bedrijf of carrière. Of je nu de concurrentie met ze wilt aangaan, zaken met ze wilt doen of gewoon in de wereld wilt leven die zij domineren, je moet De vier begrijpen.