Best Selling Books by Steve Jones

Focusing on science not society, maleness not manhood, the book explores the ''point'' of being a man, showing how the machinery works, why he dies so young and how his brain differs from the rest of mankind.

Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.

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A modern geneticist revisits Darwin''s classic work to offer contemporary examples and modern research that confirm the book''s conclusions on evolution.

Without the Sex Pistols there would be no punk. And without Steve Jones there would be no Sex Pistols. It was Steve who, with his schoolmate Paul Cook, formed the band that eventually went on to become the Sex Pistols and who was its original leader. As the world celebrates the 40th anniversary of punk -- the influence and cultural significance of which is felt in music, fashion, and the visual arts to this day--Steve tells his story for the very first time. Steve Jones''s modern Dickensian tale began in the street of Hammersmith and Shepherd''s Bush, West London, where as a lonely, neglected boy living off his wits and petty thievery he was given purpose by the glam art rock of David Bowie and Roxy Music. He became one of the first generation of ragamuffin punks taken under the wings of Malcolm McLaren and Vivienne Westwood. In Lonely Boy, Steve describes the sadness of never having known his real dad, the abuse he suffered at the hands of his stepfather, and how his interest in music and fashion saved him from a potential life of crime spent in remand centers and prisons. He takes readers on his journey from the Kings Road of the early ''70s through the years of the Sex Pistols, punk rock, and the recording of "Anarchy in the UK" and Never Mind the Bollocks. He recounts his infamous confrontation on Bill Grundy''s Today program -- the interview that ushered in the "Filth and the Fury" headlines that catapulted punk into the national consciousness. And he delves into the details of his self-imposed exile in New York and Los Angeles, where he battled alcohol, heroin, and sex addiction but eventually emerged to gain fresh acclaim as an actor and radio host. Lonely Boy is the story of an unlikely guitar hero who, with the Sex Pistols, transformed twentieth-century culture and kick-started a social revolution.

Steve Jones’s highly acclaimed, double prize-winning, bestselling first book is now fully revised to cover all the new genetic breakthroughs from GM food to Dolly the sheep. ’An essential sightseer’s guide to our own genetic terrain.’ Peter Tallack, Sunday Telegraph

Deals with computer mediated communication

"Scholars and students finally have a reference work documenting the foundations of the digital revolution. Were it not the only reference book to cover this emergent field, Jones′s encyclopedia would still likely be the best." --CHOICE "The articles are interesting, entertaining, well written, and reasonably long. . . . Highly recommended as a worthwhile and valuable addition to both science and technology and social science reference collections." --REFERENCE & USER SERVICES QUARTERLY, AMERICAN LIBRARY ASSOCIATION From Amazon.com to virtual communities, this single-volume encyclopedia presents more than 250 entries that explain communication technology, multimedia, entertainment, and e-commerce within their social context. Edited by Steve Jones, one of the leading scholars and founders of this emerging field, and with contributions from an international group of scholars as well as science and technology writers and editors, the Encyclopedia of New Media widens the boundaries of today′s information society through interdisciplinary, historical, and international coverage. With such topics as broadband, content filtering, cyberculture, cyberethics, digital divide, freenet, MP3, privacy, telemedicine, viruses, and wireless networks, the Encyclopedia will be an indispensable resource for anyone interested or working in this field. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. Each article also includes the following: A bibliography Suggestions for further reading Links to related topics in the Encyclopedia Selected works, where applicable Entries include: Pioneers, such as Marc Andreesen, Marshall McLuhan, and Steve Jobs Terms, from "Access" to "Netiquette" to "Web-cam" Technologies, including Bluetooth, MP3, and Linux Businesses, such as Amazon.com Key labs, research centers, and foundations Associations Laws, and much more The Encyclopedia of New Media includes a comprehensive index as well as a reader′s guide that facilitates browsing and easy access to information. Recommended Libraries Public, academic, government, special, and private/corporate

What can one do if he or she is trapped in an unwanted occupation with no way out? Eric J. Stones, a lifelong illustrator, enlists in the military to pursue an occupation as a medical illustrator. He finds his hopes dashed when he is assigned as a Fire Protection Specialist. Can he work his way back into the field of the creative arts? Or must he spend four years…Chasing a Dream?

In The Serpent''s Promise, Steve Jones retells many of the Biblical tales in the light of modern science. Are we all descended from a real-life Adam and Eve? Are some—or all—of us marked with the molecular equivalent of original sin, and if so what can we do about it? Was the Bible''s great flood a memory of the end of the Ice Age? And what can science tell us of the mystical experiences reported by the faithful, or of the origin of faith itself?Some people deny the power of religious belief, others the findings of science. In this groundbreaking work from one of our great science writers, Steve Jones explores how these mysteries often overlap. He steps aside from the noisy debate between believers and non-believers to show how the questions that preoccupy us today are those of biblical times—and that science offers many of the answers.At once brilliantly erudite and highly readable, The Serpent''s Promise is a witty and thoughtful account of the greatest scientific story ever told.

In his new book, Steve Jones takes on the challenge of going back to the book of the millennium, Charles Darwin''s The Origin of Species. Before The Origin, biology was a set of unconnected facts. Darwin made it into a science, linked by the theory of evolution, the grammar of the living world.It reveals ties between cancer and the genetics of fish, between brewing and inherited disease, between the sex lives of crocodiles and the politics of Brazil. Darwin used the biology of the nineteenth century to prove his case. Now, that science has been revolutionized and his case can be reargued using the twentieth century''s astonishing advances. From AIDS to dinosaurs, from conservation to cloned sheep, bursting with anecdotes, jokes and irresistible facts, Almost Like a Whale is a popular account of the science that makes biology make sense. It will catch the millennial mood and tell all those for whom Darwin is merely a familiar name what he really meant. It exposes the Darwinian delusions which try (and fail) to explain human behaviour in evolutionary terms, and, while giving an up-to-date account of our own past, shows how humans are the first species to step beyond the constraints of biology.

Genetics is the newest of all sciences - nothing useful was known about inheritance until just over a century ago. Now genetics is exploding, and before long we will have the complete code, written in three thousand million letters of DNA, of what makes a human being. Introducing Genetics takes us from the early work of Mendel to the discovery of DNA, the human gene map and the treatment of inborn disease. No one can afford to be ignorant of genetics. This book is the perfect introduction.

On rock music and the history of sound recording

The first monograph to critically engage with the controversial horror film subgenre known as ''torture porn'', this book dissects press responses to popular horror and analyses key torture porn films, mapping out the broader conceptual and contextual concerns that shape the meanings of both ''torture'' and ''porn''.

What and how we eat are two of the most persistent choices we face in everyday life. Whatever we decide on though, and however mundane our decisions may seem, they will be inscribed with information both about ourselves and about our positions in the world around us. Yet, food has only recently become a significant and coherent area of inquiry for cultural studies and the social sciences. Food and Cultural Studies re-examines the interdisciplinary history of food studies from a cultural studies framework, from the semiotics of Barthes and the anthropology of Levi-Strauss to Elias'' historical analysis and Bourdieu''s work on the relationship between food, consumption and cultural identity. The authors then go on to explore subjects as diverse as food and nation, the gendering of eating in, the phenomenon of TV chefs, the ethics of vegetarianism and food, risk and moral panics.

Cybersociety 2.0, the new edition of Steven G. Jones′s Cybersociety, is also rooted in criticism and analysis of computer-mediated technologies to assist readers in becoming critically aware of the hype and hopes pinned on computer-mediated communication and the cultures that are emerging among Internet users. Both books are products of a particular moment in time and serve as snapshots of the concerns and issues that surround the burgeoning new technologies of communication. After a brief introduction to the history of computer-mediated communication, each chapter in this volume specifically highlights specific cyber "societies" and how computer-mediated communication effects the notion of self and its relationship to the community. Contributors probe issues of community, standards of conduct, communication, the means of fixing identity, knowledge, information, and the exercise of power in social relations. They also question how traditional sociological inquiry can adapt itself to most effectively study computer-mediated social formations. Both timely and thought-provoking, Cybersociety 2.0 belongs on the bookshelf of students and scholars in fields of communication, popular culture, American studies, and mass communication.

**AS FEATURED IN THE TELEGRAPH** The ultimate fighting machine... The unflinching memoir of the elite combat pilot who flew it in action... And his nail-biting story of training Prince Harry. ''Rounds slammed the ground all around the Taliban. He hit the earth face first, vanishing into the foggy confusion of desert conflict. The Apache''s engines rumbled on as we orbited, hoping to see immediate harsh, hard proof that he was no longer a threat.'' Steve Jones is a former senior British combat pilot flying with the Army Air Corps (AAC), and Apache At War is his vivid and uncompromising account of flying ''the ultimate fighting machine'', the Apache AH1 attack helicopter in action. From patrolling ''Bandit Country'' in Northern Ireland in the late 1990s, to taking out Taliban fighters in Afghanistan in the mid to late 2000s, with active service in the Balkans and Iraq along the way: Steve Jones offers the taut, gritty, and graphic reality of flying in military service. Besides his time spent in the air, Steve Jones was also a qualified instructor on the Apache. He brings us a first-hand account of his time spent teaching the then ''Lieutenant H. Wales'' - Prince Harry - to fly and fight the aircraft. He tells of mentoring the hard-living prince, of equipping him with skills that would later bring out the best in him in Afghanistan, offering insights into Harry the soldier and pilot far removed from the media figure that we all know so well. Immediate, dramatic, peppered with military insights and laced with laconic humour, Apache At War is a testament to the vital work of combat helicopter pilots, as well as an intimate salute to a truly remarkable aircraft.

Did you know that two of every three people reading this book will die for reasons connected with the genes they carry? That our DNA gradually changes with age, which is why older parents are more likely to give birth to children with genetic defects than younger parents? That each individual is a kind of living fossil, carrying within a genetic record that goes back to the beginnings of humanity? In The Language of Genes, renowned geneticist Steve Jones explores the meanings and explodes the myths of human genetics, offering up an extraordinary picture of what we are, what we were, and what we may become. “An essential book for anyone interested in the development and possible future of our species.”—Kirkus Reviews “This is one of the most insightful books on genetics to date and certainly the most entertaining.”—The Wall Street Journal

Steve Jones'' Body Mind Spirit system shows you how to excel at whatever life throws at you, from self-defence on the streets, dealing with office bully tactics or giving a speech in front of a crowd of people. Using kung fu, dynamic meditation and chi gung, this is a unique guide to achieving success, confidence and balance in modern life.

Doing Internet Research examines the ways in which the Internet has commanded the public imagination and discusses the methodological issues that arise when one tries to study and understand the social processes occurring within the Internet.

Reveals the core marketing and branding strategies behind the success of the world''s greatest bands. This book helps readers learn inside information about the world''s most popular bands that translates directly and memorably into actionable business practices.

A field guide to cheese-and-drink combinations that go beyond Parmigiano and Prosecco Cheese and wine are a classic combination, but many cheeses taste even better with beer or cider. Steve Jones, proprietor of the Portland- based Cheese Bar and Chizu (cheese served sushi- style), has been successfully matching cheeses with alcoholic beverages for more than two decades. Here he shares his knowledge by introducing 75 different cheeses and pairing each with the beverage that brings out the best in both. Jones provides a treasure trove of delectable, often surprising pairings, as well as simple steps for successful experimentation. This guide will function as a crash course for beginners on buying, storing, and serving cheese and alcohol, while offering more seasoned aficionados page after page of cheese-and-beverage combinations to replicate at home. With gorgeous photographs, this book captures the allure, approachability, and, most importantly, the sheer joy of pairing cheese with beer, wine, or cider.

Major changes in technology have not been driven by the technologies themselves but by the change in thinking that they enabled. OO design changed software by changing thoughts away from procedures and onto real world "things." This book argues that for SOA to succeed we must move our thoughts away from the implementation technologies and towards the "what" of the business. Using a straight-forward, pictorially driven, methodology the book explains who to discover what the business services really are and how to construct an overall business service architecture. The book covers defining the Business Service Architecture, how to classify services for business value and delivery, understanding the role of IT in supporting the architecture, how project and portfolio management needs to change, how to use a Service Architecture to identify KPIs, and how and when to use Business Process in a service architecture.

College students are heavy users of the Internet compared to the general population. Use of the Internet is a part of college students¿ daily routine, in part because they have grown up with computers. It is integrated into their daily communication habits and has become a technology as ordinary as the telephone or television. This report finds that: College students say the Internet has enhanced their education, and that college social life has been changed by the Internet. The report also discusses the implications of college students¿ Internet use for the future. Charts and tables.

Paris at the time of the French Revolution was the world capital of science. The city was saturated in scientists; many had an astonishing breadth of talents. Paris in the century around 1789 saw the first lightning conductor, the first flight, the first estimate of the speed of light and the invention of the tin can and the stethoscope. The theory of evolution came into being. Perhaps the greatest Revolutionary scientist of all, Antoine Lavoisier, founded modern chemistry and physiology, transformed French farming, and much improved gunpowder manufacture. His political activities brought him a fortune, but in the end led to his execution. The judge who sentenced him to death claimed that "the Revolution has no need for geniuses."In this enthralling and dazzling book, acclaimed science writer Steve Jones shows how wrong this was and takes a new look at Paris, its history, and its science, to give the reader dazzling new insight into the City of Light.

Charles Darwin is of course best known for The Voyage of the Beagle and The Origin of Species. But he produced many other books over his long career, exploring specific aspects of the theory of evolution by natural selection in greater depth. The eminent evolutionary biologist Steve Jones uses these lesser-known works as springboards to examine how their essential ideas have generated whole fields of modern biology.Earthworms helped found modern soil science, Expression of the Emotions helped found comparative psychology, and Self-Fertilization and Forms of Flowers were important early works on the origin of sex. Through this delightful introduction to Darwin''s oeuvre, one begins to see Darwin''s role in biology as resembling Einstein''s in physics: he didn''t have one brilliant idea but many and in fact made some seminal contribution to practically every field of evolutionary study. Though these lesser-known works may seem disconnected, Jones points out that they all share a common theme: the power of small means over time to produce gigantic ends. Called a "world of wonders" by the Timesof London, The Darwin Archipelago will expand any reader''s view of Darwin''s genius and will demonstrate how all of biology, like life itself, descends from a common ancestor.

Plan and Implement Hadoop Virtualization for Maximum Performance, Scalability, and Business Agility Enterprises running Hadoop must absorb rapid changes in big data ecosystems, frameworks, products, and workloads. Virtualized approaches can offer important advantages in speed, flexibility, and elasticity. Now, a world-class team of enterprise virtualization and big data experts guide you through the choices, considerations, and tradeoffs surrounding Hadoop virtualization. The authors help you decide whether to virtualize Hadoop, deploy Hadoop in the cloud, or integrate conventional and virtualized approaches in a blended solution. First, Virtualizing Hadoop reviews big data and Hadoop from the standpoint of the virtualization specialist. The authors demystify MapReduce, YARN, and HDFS and guide you through each stage of Hadoop data management. Next, they turn the tables, introducing big data experts to modern virtualization concepts and best practices. Finally, they bring Hadoop and virtualization together, guiding you through the decisions you’ll face in planning, deploying, provisioning, and managing virtualized Hadoop. From security to multitenancy to day-to-day management, you’ll find reliable answers for choosing your best Hadoop strategy and executing it. Coverage includes the following: • Reviewing the frameworks, products, distributions, use cases, and roles associated with Hadoop • Understanding YARN resource management, HDFS storage, and I/O • Designing data ingestion, movement, and organization for modern enterprise data platforms • Defining SQL engine strategies to meet strict SLAs • Considering security, data isolation, and scheduling for multitenant environments • Deploying Hadoop as a service in the cloud • Reviewing the essential concepts, capabilities, and terminology of virtualization • Applying current best practices, guidelines, and key metrics for Hadoop virtualization • Managing multiple Hadoop frameworks and products as one unified system • Virtualizing master and worker nodes to maximize availability and performance • Installing and configuring Linux for a Hadoop environment

Part of the new Ladybird Expert series, Evolution is a clear, simple and entertaining introduction to Charles Darwin''s pioneering and revolutionary theory of how all life changes through natural selection. Written by broadcaster, prize-winning author and geneticist Professor Steve Jones, it explores the extraordinary diversity of life on our planet through the complex interactions of one very simple theory. You''ll discover the common origins of dogs and Brussels sprouts, how it is we''re all mutants, where wings, ears and tails came from, why sex is good for you, how some dinosaurs evolved and survived, and why human evolution may finally have stopped. Written by the leading lights and most outstanding communicators in their fields, the Ladybird Expert books provide clear, accessible and authoritative introductions to subjects drawn from science, history and culture. Other books currently available in the Ladybird Expert series include: · Climate Change · Quantum Mechanics For an adult readership, the Ladybird Expert series is produced in the same iconic small format pioneered by the original Ladybirds. Each beautifully illustrated book features the first new illustrations produced in the original Ladybird style for nearly forty years.

The Lusitania is today most remembered for controversy surrounding her loss by a German submarine attack in 1915, during the First World War. But this book also tells of her life before that cataclysmic event. It tells of the groundbreaking advances in maritime engineering that she represented, as well as a hitherto unheard of degree of opulence.

Our sun drives the weather, forms the landscape, feeds and fuels - but sometimes destroys - the creatures that live upon it, controls their patterns of activity, makes chemicals in the skin that cheer up those who bask in its rays, and for the ancients was the seat of divine authority. In Here Comes the Sun, Steve Jones shows how life on Earth is ruled by our nearest star. It is filled with unexpected connections; between the need to stay cool and man''s ability to stand upright, between the power of memory and the onset of darkness, between the flow of solar energy through the plants and animals and of wealth through society, and between Joseph Goebbel''s 1938 scheme to make Edinburgh the summer capital of a defeated Britain and the widening gap in the life expectancy of Scottish men compared to that of other European men brought on by thnat nation''s cloudy climate. Its author charts some of his own research in places hot and cold across the globe on the genetic and evolutionary effects of sunlight on snails, fruit-flies and people and shows how what was once no more an eccentric specialism has grown to become a subject of wide scientific, social and political significance. Stunningly evocative, beautifully written and packed full of insight, Here Comes the Sun is Steve Jones''s most personal book to date.

Employee engagement is undeniably a crucial focus point for organisations in the twenty-first century, with motivation comprising the often missing, but vital, component of the developmental mix. Mapping Motivation for Engagement advocates a new paradigm for the twenty-first century: away from hierarchies and command-and-control management styles, towards a bottom-up approach in which the needs and motivators of the employees take centre stage. Co-written with Steve Jones, this is the third in a series of books that are all linked to the author James Sale’s Motivational Map diagnostic tool. Each book builds on a different aspect of personal, team and organisational development. This book is a practical guide to the complexities of understanding and dealing with engagement in modern organisational life. Along with clear diagrams, reflective points, activities and a comprehensive index, the book provides free access to the online Motivational Map tool to facilitate a greater understanding of the contents. Drawing on copious amounts of the latest research, as well as models like the Macleod Report for the UK government, this book shows how Mapping Motivation can play a significant and crucial role in making engagement a reality, instead of a dream. Mapping Motivation for Engagement is a stimulating and thought-provoking read for a wide audience including, but not limited to, trainers and coaches working in management and motivation, experts in human resources, internal learning and development and organisational development as well as change and engagement consultants and specialists.