New Releases by Steven D. Levitt

Here’s a first-year book that encourages critical thinking and sparks discussion. Freakonomics addresses current social questions that students will enjoy arguing about both in the classroom and over coffee in the student union: • Which is more dangerous—a gun or a swimming? • Why do drug dealers still live with their mothers? • What makes a perfect parent? These may not sound like typical questions an economist asks, but Levitt is not your typical economist. He studies the mysteries of everyday life—from cheating and crime to sports and child rearing—and his conclusions regularly turn conventional wisdom on its head, helping students develop a critical eye to many things that are presented as fact. Freshman Common Read: Appalachian State University, Virginia Commonwealth University, University of Louisville

比爾．蓋茲盛讚！ 「具娛樂性，寫作高明，充滿驚喜與洞見， 我會向每一位非小說類書的讀者推薦這本書。」 《蘋果橘子經濟學》系列作暢銷全球400萬冊 《華爾街日報》《紐約時報》《華盛頓郵報》《經濟學人》 ……爭論不斷、齊聲叫好！ 超另類經濟學家 ╳ 《時代》全球最具影響力百大人物，被譽為「全美最有趣的腦袋」 只需一個有效誘因，人的善惡就能被操縱。 透過經濟學看待日常瑣碎問題， 打破傳統思考框架與常規， 找出隱藏在事實背後的瘋狂誘因， 掌握改變世界的魔力。 全球暖化的對策竟然是火山爆發？為何口交的價碼逐年大幅下跌？ 無論好壞與美醜，本書向世人呈現了真相為何， 而且在最終分析中，事實總是令人超級意外！ 現今許多法律或許立意良好，但卻沒有考慮到人們對真實世界裡種種誘因做出反應的方式。人就是人，無善惡之別，都會對誘因做出反應。我們既能展現慷慨或自私的行為，也能展現英勇行為。因此，若找到適當手段，幾乎就能操縱人們，不論是善良或邪惡的操縱。 征服馬糞、有線電視的意外效果、酒醉走路的危險性……跟經濟學有什麼關係？李維特與杜伯納認為，與其透過經濟學來思考這些問題，不如視之為運用「經濟方法」的案例。經濟方法並不是用以解釋經濟的數學工具，而是我們決定對這個世界進行有點不同的檢視。 本書透過經濟學家的眼光，切入日常生活中的瑣碎問題，運用經濟學專業的分析手法與工具，發掘其中隱含的「經濟現象」，以及個體經濟行為背後運作的道理與機制。 ▌重新挑戰你的思考方式，探索日常事物的隱藏面向： ．酒醉走路比酒駕還要危險？ ．變性為什麼能讓你加薪？ ．流鶯為什麼像百貨公司的聖誕老人？ ．皮條客與房地產經紀人，誰能創造更高的價值？ ．颶風、心臟病與公路死亡事故有什麼共通點？ ．引爆火山爆發真有可能拯救全球暖化？ ．醫生連洗手這樣簡單的事情都做不好？ ．兒童汽車安全座椅的作用其實不大？ ．捕捉恐怖分子的最佳方法和買保險有關？ ．吃袋鼠肉能夠拯救地球？ 本書將徹底打破你對傳統經濟學的刻板印象，讓經濟學的原理和概念就像呼吸一樣簡單。舉凡日常生活中的大小問題，例如酒駕、性工作、恐怖分子、兒童安全座椅、火山爆發與全球暖化等，李維特與杜伯納將教你用經濟學的邏輯方式解讀，探索那些你以為你了解、但其實不然的事物，以及那些你從不知道你想了解、但你其實想了解的事物。 一致推薦 林明仁╱台灣大學經濟學系特聘教授 周治邦╱美國芝加哥大學經濟學博士、《賽局理論》作者 廖啟宏╱加州政府研究首席、《一口經濟學》PODCAST主持人 劉瑞華╱清華大學經濟學系教授 （以上依姓名筆畫順序排列）

Apa rahasia juara dunia lomba makan hot dog asal Jepang yang makan 50 hot dog dalam 12 menit? - Apa alasan seorang dokter asal Australia rela menelan setumpuk bakteri berbahaya? - Bagaimana bisa calon teroris terdeteksi melalui rekening bank di Inggris? - Mengapa penipu melalui e-mail sering menyatakan diri berasal dari Nigeria? - Mengapa orang dewasa justru mudah ditipu daripada anak-anak? Buku ini memaparkan pemikiran yang tidak biasa, aneh, dan jarang terpikir oleh orang kebanyakan. Disertai contoh-contoh menarik, cerita yang memikat, dan analisis yang tidak lazim, kedua penulis mendorong kita agar mampu berpikir jauh lebih rasional, lebih kreatif, dan lebih produktif. Cara baru yang revolusioner ini telah terbukti menyelesaikan berbagai masalah, baik masalah kecil ataupun global. Anda pun bisa mempraktikkannya di berbagai bidang, mulai dari bisnis, olahraga, hingga politik. [Mizan, Noura Books, Nourabooks, Motivasi, Pengembangan Diri, Remaja, Dewasa, Indonesia]

"Freakonomics", le best-seller du New York Times, a changé la manière dont nous voyons le monde en explorant la face cachée des choses. "Pensez comme un freak", le nouveau livre de Steven D. Levitt et Stephen J. Dubner, est leur ouvrage le plus révolutionnaire à ce jour. Ils savent toujours aussi bien raconter une histoire, tout en avançant une analyse non conventionnelle. Ils nous font partager leur manière de penser et nous proposent une nouvelle approche pour résoudre les problèmes. Les sujets qu'ils nous proposent vont du monde des affaires à la philanthropie, en passant par le sport et la politique, et ils ont tous pour but de nous donner les clés pour renouveler notre manière de penser. Vous découvrirez les secrets du plus gros mangeur de hot-dogs, la raison pour laquelle un médecin australien a avalé des bactéries dangereuses et pourquoi les arnaqueurs nigérians prennent soin de dire qu'ils viennent du Nigeria dans leurs courriels. Levitt et Dubner voient le monde comme personne. Et maintenant, vous aussi vous pouvez adopter leur point de vue. Il n'y a jamais eu penseurs plus iconoclastes et divertissants.

Die Top-Ökonomen Steven D. Levitt und Stephen J. Dubner sind Spezialisten darin, überraschende Lösungen für vertrackte Probleme zu finden. Und sie wissen genau, wie Erkenntnisse der Wirtschaftswissenschaften unser Leben leichter machen können. Im vorliegenden Buch stellen sich die Bestsellerautoren Fragen, die ihnen und ihren Lesern auf den Nägeln brennen. Mit ihrer ganz speziellen Mischung aus großartigem Humor und bestechender Logik erklären sie, warum Menschen lügen, Stewardessen kein Trinkgeld bekommen und es höchste Zeit ist, eine Sexsteuer einzuführen. Ein Buch der verblüffenden Erkenntnisse, randvoll mit Überlebenswissen für den Alltag.

In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation, with more than 7 million books sold in 40 languages, and 150 million downloads of their Freakonomics Radio podcast. When Freakonomics was first published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on the Freakonomics website. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you'll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they're from Nigeria. Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a Freak The Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have learned and turned it into a readable and practical toolkit for thinking differently - thinking, that is, like a Freak. Whether you are interested in the best way to improve your odds in penalty kicks, or in major global reforms, here is a blueprint for an entirely new way to solve problems. Along the way, you'll learn how the techniques of a Japanese hot-dog-eating champion can help you, the reason an Australian doctor swallowed a batch of dangerous bacteria, why Nigerian e-mail scammers make a point of saying they're from Nigeria, and why Van Halen's demanding tour contract banning brown M&Ms was really a safety measure. You'll learn why sometimes it's best to put away your moral compass, and smarter to think like a child. You will be given a master class in incentives-because for better or worse, incentives rule our world. And you will learn to quit before you fail, because you can't solve tomorrow's problem if you aren't willing to abandon today's dud. Levitt and Dubner see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing - and so much fun to read.

The New York Times bestselling Freakonomics was a worldwide sensation. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the "freakquel" is even bolder, funnier, and more surprising than the first. SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department store Santa? Who adds more value: a pimp or a Realtor? What do hurricanes, heart attacks, and highway deaths have in common? Did TV cause a rise in crime? Can eating kangaroo meat save the planet? Whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically, Levitt and Dubner show the world for what it really is—good, bad, ugly, and, in the final analysis, superfreaky.

Il fenomeno "Freakonomics" ha cambiato la nostra visione del mondo e oggi, finalmente, ha un seguito, ancora più sfrontato, divertente e sorprendente del primo.

Superfreakonomics—the smash hit follow-up to the remarkable New York Times bestselling phenomenon Freakonomics—is back in a new full-color, fully illustrated and expanded edition. The brainchild of rogue economist Steven D. Levitt and Stephen J. Dubner that once again brilliantly challenges our view of the way the world really works is presented with a new, visual, superfreaky dimension added, enhancing the already provocative thinking about street prostitutes, hurricanes, heart attacks, and other seemingly mundane matters that made Freakonomics and Superfreakonomics part of the national zeitgeist.

Whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically, Levitt and Dubner mix smart thinking and great storytelling to show how people respond to incentives.

The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first. Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary? SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? Why are doctors so bad at washing their hands? How much good do car seats do? What's the best way to catch a terrorist? Did TV cause a rise in crime? What do hurricanes, heart attacks, and highway deaths have in common? Are people hard-wired for altruism or selfishness? Can eating kangaroo save the planet? Which adds more value: a pimp or a Realtor? Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is – good, bad, ugly, and, in the final analysis, super freaky. Freakonomics has been imitated many times over – but only now, with SuperFreakonomics, has it met its match.

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life-from cheating and crime to parenting and sports-and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives-how people get what they want or need, especially when other people want or need the same thing. Book jacket.

Un economista provocador explica la cara oculta de la realitat. 2a edició.