Most Popular Books by Susan Horner

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Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world ''Dark'' tourism

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market''s growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.

Loved by Choice offers a clear and uplifting look at adoption from virtually every perspective. It is comprised of true stories that reflect the joys and the difficulties of those touched by adoption. Families working out an overseas adoption, those creating interracial families, grandparents, birth mothers, and even birth fathers are among the many who tell their stories. Two appendices define adoption terms and outline resources that will be helpful to those exploring adoption. The emphasis of Loved by Choice, though, is to demonstrate how adoption can complete a family. It''s a poignant celebration of adoption, led by those who understand it best. This book''s pro-life, positive, and upbeat message will be a welcomed source for women facing pregnancy choices, anyone working with unwed mothers, adoptees, adoption advocates, pro-life advocates, couples considering adoption, and anyone else interested in stories that celebrate adoption. It is an ideal book for bookstores and libraries to display in November, which is Adoption Awareness Month. Loved by Choice will also be popular at the many adoption-related conferences, book readings, and fairs that take place around the world.