New Releases by THOMAS J. STANLEY

"Por que não sou tão rico quanto deveria ser?" Muitas pessoas fazem essa pergunta a si mesmas. Muitas vezes, elas trabalham duro, são instruídas e têm renda de média a alta. Por que, então, muito poucas são ricas? Há mais de duas décadas a resposta foi encontrada no best-seller O Milionário Mora ao Lado: Os Surpreendentes Segredos dos Ricos dos Estados Unidos, reeditado com um novo prefácio para o século 21 do Dr. Thomas J. Stanley. Segundo os autores, a maioria das pessoas não entendem como é possível ficar rico nos Estados Unidos. A riqueza nesse país muitas vezes é resultado de trabalho duro, de poupança contínua e uma vida abaixo de seus ganhos, e não de herança, diplomas avançados ou mesmo inteligência. O Milionário Mora ao Lado identifica sete características comuns que aparecem repetidas vezes entre os que acumularam riqueza. Por exemplo, você aprenderá que milionários pechincham ao comprar carros usados, pagam uma minúscula fração de sua riqueza ao imposto de renda, criam filhos que geralmente só descobrem sobre a riqueza da família na idade adulta e, acima de tudo, rejeitam o estilo de vida de grandes gastos que a maioria associa às pessoas ricas. Quase todos os realmente ricos nesse país não vivem em Beverly Hills ou na Park Avenue — eles moram ao nosso lado. Stanley escreveu O Milionário Mora ao Lado, O novo milionário mora ao lado e A Mente Milionária... Juntos, esses livros passaram mais de 170 semanas na lista de best-sellers do New York Times. No total, mais de 3 milhões de exemplares foram vendidos em todo o mundo.

The Millionaire Mind targets a population of millionaires who have accumulated substantial wealth and live in ways that openly demonstrate their affluence. Exploring the ideas, beliefs, and behaviors that enabled these millionaires to build and maintain their fortunes, Dr. Stanley provides a fascinating look at who America''s financial elite are and how they got there.

Simplified Chinese edition of The Next Millionaire Next Door: Enduring Strategies for Building Wealth

Over the past 40 years, Tom Stanley and his daughter Sarah Stanley Fallaw have been involved in research examining how self-made, economically successful Americans became that way. Despite the publication of The Millionaire Next Door, The Millionaire Mind, and others, myths about wealth in American still abound. Government officials, journalists, and many American still tend to confuse income with wealth. A new generation of household financial managers are hearing from so-called experts in personal financial management due to the proliferation of the cottage industry of financial blogs, podcasts, and the like. In many cases, these outlets are simply experiences shared without science, case studies without data based on broader populations. Therefore, the authors decided to take another look at millionaires in the United States to examine what changes could be seen 20 years after the original publication of The Millionaire Next Door. In this book the authors highlight how specific decisions, behaviors, and characteristics align with the discipline of wealth building, covering areas such as consumption, budgeting, careers, investing, and financial management in general. They include results from quantitative studies of wealth as well as case studies of individuals who have been successful in building wealth. They discuss general paths to building wealth on your own, focusing specifically on careers and lifestyles associated with each path, and what it takes to be successful in each.

"¿Por qué no soy tan rico como debería?". Son muchas las personas que se hacen esta pregunta. Pero la mayoría de la gente tiene una idea errónea de cómo llegar a ser rico: los auténticos millonarios regatean el precio de coches de segunda mano; pagan impuestos bajos; crían unos hijos que, con frecuencia, ignoran que pertenecen a una familia adinerada hasta llegar a la edad adulta; y, sobre todo, rechazan llevar el estilo de vida de gran consumo que muchos asociamos a la gente rica. Gran parte de los millonarios norteamericanos no vive en Beverly Hills o en Park Avenue; es gente que vive junto a ti, en la puerta de al lado. En un estudio de más de 1000 millonarios del mundo entero los autores descubren las claves para alcanzar la riqueza.

Con la crisis financiera, el alto índice de desempleo y los créditos a reventar, usted debe estar preguntándose: “¿Quién querrá pretender que es rico?” Escasamente vivimos mes a mes. Cualquiera diría que nuestro tiempo de escases ha pasado, que las deudas están bajo control y que estamos comenzando a ahorrar nuevamente. Pero la realidad es que, no solamente somos consumidores que difícilmente comprendemos el concepto de frugalidad, sino que además somos grandes consumidores de marcas costosas y elitistas, y lo hacemos en un intento por imitar a la gente famosa que vemos en la televisión, las revistas y por las calles. La recesión nos ha llevado a tomar un respiro, pero toda indica que volveremos al punto en el que estábamos cuando los vientos económicos soplen nuevamente a nuestro favor. Antes que usted gaste un centavo más, lea este libro y vea la diferencia entre volverse millonario y actuar como si lo fuera. Viva como un verdadero millonario le aclarará toda idea confusa e inexacta que usted tenga acerca de la gente adinerada: dónde compran, qué compran, y lo más impactante de todo, dónde viven (no es donde usted piensa). --

The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding "overlooked" millionaires Positioning yourself as an expert "No one better illuminates the who, where, and how of the affluent market than Tom Stanley."—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients. In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. Networking with the Affluent covers: Cracking affluent groups Influencing opinion leaders of the affluent Gaining high-caliber endorsements Leveraging your contacts "No one better illuminates the who, where, and how of the affluent market than Tom Stanley."—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

The bestselling author of The Millionaire Next Door reveals easy ways to build real wealth With well over two million of his books sold, and huge praise from many media outlets, Dr. Thomas J. Stanley is a recognized and highly respected authority on how the wealthy act and think. Now, in Stop Acting Rich ? and Start Living Like a Millionaire, he details how the less affluent have fallen into the elite luxury brand trap that keeps them from acquiring wealth and details how to get out of it by emulating the working rich as opposed to the super elite. Puts wealth in perspective and shows you how to live rich without spending more Details why we spend lavishly and how to stop this destructive cycle Discusses how being "rich" means more than just big houses and luxury cars A defensive strategy for tough times, Stop Acting Rich shows readers how to live a rich, happy life through accumulating more wealth and using it to achieve the type of financial freedom that will create true happiness and fulfillment.

Eight years ago, Dr. Thomas J. Stanley swept aside the mythical magic curtain of wealth to reveal The Millionaire Next Door. America found out just who and how common the truly wealthy were in this country¿and we learned the characteristics and habits that made them so. Now the author of the follow-up The Millionaire Mind focuses on one of the least understood but increasingly rich demographics: Millionaire Women Next Door.¿Why write another book that profiles millionaires?¿ Stanley asks. ¿The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men. . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard.¿ And heard they are in this book that is destined to become every bit as informative, quoted, and inspirational as the author¿s earlier works. Readers everywhere will be fascinated by Stanley¿s thoroughly researched findings and conclusions. More than a simple extension of his studies of male millionaires, Millionaire Women Next Door presents groundbreaking concepts involving the nature, lifestyle, and business choices of successful American women that reach far beyond the scope of the author¿s previous studies. The book examines the choice of businesses elected by self-employed women, ranking over 150 categories in terms of their profitability and probability of success. It also describes the women¿s background, highlighting the fact that most millionaire women were raised in nurturing family environments that were literally training grounds for success, instilling the values that make this group one of the most generous in American society as demonstrated by its level of giving to charities, family, and friends. While many characteristics such as frugality and simplicity of lifestyle are similar to those of their male counterparts, Stanley demonstrates that most millionaire women work harder and do better¿at school, in business, and in investment practices. Millionaire Women is sure to be one of the most read, reviewed, and discussed books to come out this year. Make your own wise investment for a wealth of solid sales.

Building on his research from the best-selling "The Millionaire Next Door", Stanley delves further into the psyche of the American millionaire with this study of how people--a bus driver, a textile entrepreneur, a Fortune 500 CEO--adopted the millionaire mindset to become financially independent.

Après le succès retentissant du best-seller The Millionaire Next Door (Mon voisin le millionnaire), du docteur Thomas J. Stanley, qui levait le voile sur la personnalité véritable des gens très fortunés des Etats-Unis, L''Esprit millionnaire nous révèle à présent les fondements de leur réussite et comment y parvenir. Vous trouverez dans ces pages les réponses étonnantes à de nombreuses questions : - Quels facteurs de succès leur ont permis de faire fortune en une seule génération ? - Quel rôle la chance et les résultats scolaires ont-ils tenu dans leur réussite financière ? - Où trouvent-ils le courage de prendre des risques financiers ? - Comment ont-ils découvert leurs vocations ? - Qui sont leurs conjoints et comment les ont-ils choisis ? - Comment administrent-ils leurs ménages ? - Comment s''y prennent-ils pour acheter et vendre leurs maisons ? - Quels sont leurs loisirs favoris ? Il faut penser comme un millionnaire, pour espérer le devenir. C''est ce que vous apprendrez en lisant L''Esprit millionnaire.

Reveals that the accumulation of wealth in the United States is most often done through hard work, diligent savings, and living a frugal lifestyle.

Siempre se ha pensado que para acumular la riqueza en los Estados Unidos se debe: heredar de padres o parientes exitosos, obtener un título en una universidad prestigiosa; ser más audaz o inteligente que los competidores. El autor, en un estudio de más de mil millonarios en el mundo entero, encontró que las claves para una gran riqueza en realidad son: el resultado de una ética de negocios sólida y sostenida; los hábitos consistentes de ahorro a largo plazo; la continua auto disciplina de gastar menos de lo que se gana cada mes, e invertir el sobrante. Dicho de otra forma, la disciplina fiscal, el sacrificio y el trabajo duro son las claves para acumular riqueza. En este libro, además de definir el perfil de los millonarios de USA, se presentan las siete características que tienen en común los exitosos.