New Releases by THOMAS J. STANLEY

"Por que não sou tão rico quanto deveria ser?" Muitas pessoas fazem essa pergunta a si mesmas. Muitas vezes, elas trabalham duro, são instruídas e têm renda de média a alta. Por que, então, muito poucas são ricas? Há mais de duas décadas a resposta foi encontrada no best-seller O Milionário Mora ao Lado: Os Surpreendentes Segredos dos Ricos dos Estados Unidos, reeditado com um novo prefácio para o século 21 do Dr. Thomas J. Stanley. Segundo os autores, a maioria das pessoas não entendem como é possível ficar rico nos Estados Unidos. A riqueza nesse país muitas vezes é resultado de trabalho duro, de poupança contínua e uma vida abaixo de seus ganhos, e não de herança, diplomas avançados ou mesmo inteligência. O Milionário Mora ao Lado identifica sete características comuns que aparecem repetidas vezes entre os que acumularam riqueza. Por exemplo, você aprenderá que milionários pechincham ao comprar carros usados, pagam uma minúscula fração de sua riqueza ao imposto de renda, criam filhos que geralmente só descobrem sobre a riqueza da família na idade adulta e, acima de tudo, rejeitam o estilo de vida de grandes gastos que a maioria associa às pessoas ricas. Quase todos os realmente ricos nesse país não vivem em Beverly Hills ou na Park Avenue — eles moram ao nosso lado. Stanley escreveu O Milionário Mora ao Lado, O novo milionário mora ao lado e A Mente Milionária... Juntos, esses livros passaram mais de 170 semanas na lista de best-sellers do New York Times. No total, mais de 3 milhões de exemplares foram vendidos em todo o mundo.

The Millionaire Mind targets a population of millionaires who have accumulated substantial wealth and live in ways that openly demonstrate their affluence. Exploring the ideas, beliefs, and behaviors that enabled these millionaires to build and maintain their fortunes, Dr. Stanley provides a fascinating look at who America''s financial elite are and how they got there.

A pesar de la publicación de libros como El millonario de la puerta de al lado, los mitos sobre la riqueza entre los estadounidenses siguen abundando. Funcionarios gubernamentales, periodistas y muchos estadounidenses siguen tendiendo a confundir los ingresos con la riqueza. Una nueva generación de gestores de la economía doméstica está escuchando a los llamados expertos en gestión económica personal debido a la proliferación de las empresas familiares o artesanales o los blogs, podcasts y similares de temática financiera. En muchos casos, estos canales no son más que experiencias que se comparten sin que contengan conocimientos científicos, casos prácticos sin datos basados en una población más amplia. En cambio, Tom Stanley y su hija, Sarah Stanley Fallaw, llevan más de cuatro décadas investigando cómo los estadounidenses económicamente exitosos y hechos a sí mismos llegan a serlo. Veinte años después de la primera edición de El millonario de la puerta de al lado, los autores decidieron echar otro vistazo a los millonarios estadounidenses para investigar qué cambios podrían apreciarse en ese lapso de tiempo. En este libro, los autores destacan cómo decisiones, comportamientos y características concretos se alían con la disciplina de la creación de riqueza, cubriendo áreas como el consumo, la elaboración de presupuestos, la profesión, las inversiones y la gestión económica en general. Incluyen resultados procedentes de estudios cuantitativos sobre la riqueza, además de casos prácticos de personas que han tenido éxito en la acumulación de riqueza. Hablan sobre caminos generales para crear riqueza por tu cuenta, centrándose específicamente en carreras profesionales y estilos de vida relacionados con cada senda y qué es lo que hace falta para tener éxito en cada una de ellas.

Simplified Chinese edition of The Next Millionaire Next Door: Enduring Strategies for Building Wealth

Over the past 40 years, Tom Stanley and his daughter Sarah Stanley Fallaw have been involved in research examining how self-made, economically successful Americans became that way. Despite the publication of The Millionaire Next Door, The Millionaire Mind, and others, myths about wealth in American still abound. Government officials, journalists, and many American still tend to confuse income with wealth. A new generation of household financial managers are hearing from so-called experts in personal financial management due to the proliferation of the cottage industry of financial blogs, podcasts, and the like. In many cases, these outlets are simply experiences shared without science, case studies without data based on broader populations. Therefore, the authors decided to take another look at millionaires in the United States to examine what changes could be seen 20 years after the original publication of The Millionaire Next Door. In this book the authors highlight how specific decisions, behaviors, and characteristics align with the discipline of wealth building, covering areas such as consumption, budgeting, careers, investing, and financial management in general. They include results from quantitative studies of wealth as well as case studies of individuals who have been successful in building wealth. They discuss general paths to building wealth on your own, focusing specifically on careers and lifestyles associated with each path, and what it takes to be successful in each.

"¿Por qué no soy tan rico como debería?". Son muchas las personas que se hacen esta pregunta. Pero la mayoría de la gente tiene una idea errónea de cómo llegar a ser rico: los auténticos millonarios regatean el precio de coches de segunda mano; pagan impuestos bajos; crían unos hijos que, con frecuencia, ignoran que pertenecen a una familia adinerada hasta llegar a la edad adulta; y, sobre todo, rechazan llevar el estilo de vida de gran consumo que muchos asociamos a la gente rica. Gran parte de los millonarios norteamericanos no vive en Beverly Hills o en Park Avenue; es gente que vive junto a ti, en la puerta de al lado. En un estudio de más de 1000 millonarios del mundo entero los autores descubren las claves para alcanzar la riqueza.

Con la crisis financiera, el alto índice de desempleo y los créditos a reventar, usted debe estar preguntándose: “¿Quién querrá pretender que es rico?” Escasamente vivimos mes a mes. Cualquiera diría que nuestro tiempo de escases ha pasado, que las deudas están bajo control y que estamos comenzando a ahorrar nuevamente. Pero la realidad es que, no solamente somos consumidores que difícilmente comprendemos el concepto de frugalidad, sino que además somos grandes consumidores de marcas costosas y elitistas, y lo hacemos en un intento por imitar a la gente famosa que vemos en la televisión, las revistas y por las calles. La recesión nos ha llevado a tomar un respiro, pero toda indica que volveremos al punto en el que estábamos cuando los vientos económicos soplen nuevamente a nuestro favor. Antes que usted gaste un centavo más, lea este libro y vea la diferencia entre volverse millonario y actuar como si lo fuera. Viva como un verdadero millonario le aclarará toda idea confusa e inexacta que usted tenga acerca de la gente adinerada: dónde compran, qué compran, y lo más impactante de todo, dónde viven (no es donde usted piensa). --

From the New York Times–bestselling coauthor of The Millionaire Next Door: "No one better illuminates the who, where, and how of the affluent market " (J. Arthur Urciuoli, former chairman at Merrill Lynch). In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent—and delivers a strategy for salespeople to leverage that information to the best advantage. This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs—frequently different from those of less affluent markets—and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset—including business owners, men and women, and the retired. It''s the most detailed and inclusive manual on the market for selling to the wealthy. "Dr. Stanley''s strategies consider the real needs of the high income professionals—needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual''s extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means." —Carolyn J. Cole, chairman and founder of The Cole Group and The institute of Economics and Finance " Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent." —William D. Danko, PhD, coauthor of The Millionaire Next Door

The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients. In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. Networking with the Affluent covers: Cracking affluent groups Influencing opinion leaders of the affluent Gaining high-caliber endorsements Leveraging your contacts "No one better illuminates the who, where, and how of the affluent market than Tom Stanley."—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

The New York Times bestseller that gives "readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches" ( USA Today). The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America''s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire. Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires. "A very good book that deserves to be well read." — The Wall Street Journal "Worth every cent . . . It''s an inspiration for anyone who has ever been told that he wasn''t smart enough or good enough." —Associated Press "A high IQ isn''t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills." — Entertainment Weekly "Ideas bigger than the next buck." — Orlando Sentinel

The bestselling author of The Millionaire Next Door reveals easy ways to build real wealth With well over two million of his books sold, and huge praise from many media outlets, Dr. Thomas J. Stanley is a recognized and highly respected authority on how the wealthy act and think. Now, in Stop Acting Rich ? and Start Living Like a Millionaire, he details how the less affluent have fallen into the elite luxury brand trap that keeps them from acquiring wealth and details how to get out of it by emulating the working rich as opposed to the super elite. Puts wealth in perspective and shows you how to live rich without spending more Details why we spend lavishly and how to stop this destructive cycle Discusses how being "rich" means more than just big houses and luxury cars A defensive strategy for tough times, Stop Acting Rich shows readers how to live a rich, happy life through accumulating more wealth and using it to achieve the type of financial freedom that will create true happiness and fulfillment.

Examines the ways wealthy businesswomen earn, manage, and generously share their money, discussing the lifestyles, beliefs, and spending habits of successful American women.

Siempre se ha pensado que para acumular la riqueza en los Estados Unidos se debe: heredar de padres o parientes exitosos, obtener un título en una universidad prestigiosa; ser más audaz o inteligente que los competidores. El autor, en un estudio de más de mil millonarios en el mundo entero, encontró que las claves para una gran riqueza en realidad son: el resultado de una ética de negocios sólida y sostenida; los hábitos consistentes de ahorro a largo plazo; la continua auto disciplina de gastar menos de lo que se gana cada mes, e invertir el sobrante. Dicho de otra forma, la disciplina fiscal, el sacrificio y el trabajo duro son las claves para acumular riqueza. En este libro, además de definir el perfil de los millonarios de USA, se presentan las siete características que tienen en común los exitosos.

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich. Praise for Marketing to the Affluent: "Dr. Stanley''s prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."Ken Catanella, Senior Vice President, Shearson Lehman Hutton "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company "Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton