Most Popular Books by Tom Hopkins

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers'' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we''re not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That''s why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: Mine your client list to generate new leads Keep--and reward--your current customers so that they''re loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers'' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times. Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.

u003cpu003eCareer salesmanship means keeping the mental edge, staying one step ahead of your prospects and customers. It means anticipating their objections and knowing ahead of time what they want from you. u003c/pu003eu003cpu003eThere are 5 specific traps that lead to rejection in sales - every time, no exceptions. Knowing these traps and how to avoid them will give you the mental edge in every selling situation. When you know the step-by-step system, it becomes possible to quickly and easily lead your prospect from skeptic to happy customer who keeps coming back for more. u003c/pu003eu003cpu003eSo the question is, how do you keep your mental edge, consistently avoid rejection, and close more sales? No one knows the answer better than the legendary u003cbu003eTom Hopkinsu003c/bu003e, who earned more than one million dollars in commissions during the first three years of his sales career. Over the course of the past 25+ years, he''s been teaching others to do the same. u003c/pu003eu003cpu003eLearn the specific steps and stages that will give you the mental edge and help you close more sales. It''s the type of sales process that turns ordinary customers into raving fans. u003c/pu003eu003cpu003eIn this book you''ll discover how to: u003c/pu003eu003culu003eu003cliu003eConsistently do what you know you should do to keep your mental edge u003cliu003eLearn to love the word "No"u003cliu003eRedefine problems and turn them into opportunitiesu003cliu003eImmediately connect with any prospectu003cliu003eUnderstand the signals that tell you when a prospect is ready to buyu003cliu003eAccess the hidden desires of others and give them permission to act on their dreamsu003c/ulu003eu003c/liu003eu003cpu003eLet veteran million-dollar sales professional u003cbu003eTom Hopkinsu003c/bu003e teach you how to hone your mental edge in Sales and come out a winner - every time! u003c/pu003e

u003cpu003eIn order to achieve great success in the field of selling, you need product knowledge, people skills, and discipline. Your company provides product knowledge and gives you an idea of who your ideal clients will be. You provide your own discipline to learn the ropes, be well-organized, and treat your clients well. Tom Hopkins teaches you the people skills aspect of selling. u003c/pu003eu003cpu003eTom Hopkins is a master sales trainer, and an authority on the subject of selling. He has authored 18 books on the subjects of selling and success. Nearly three million copies of his books have been purchased and read by those who are serious about their selling careers. Tom has also personally instructed over five million sales pros on five continents through live events.u003c/pu003eu003cpu003eLearn the psychologically-sound fundamentals of a career in selling including: the right words to use; how to get referred leads; where to find new business; the types of questions to ask in order to get the answers you need; and exactly what to say to close sales. This abridged version of Tom’s textbook-size u003ciu003eHow to Master the Art of Sellingu003c/iu003e is an ideal starting point for anyone who is new to sales. It’s a great refresher for a sales veteran, too. The more nuances of selling you are aware of, the more opportunities for success you will create. Learn the most-effective selling strategies of the last 40 years by reading this book.u003c/pu003e

The most powerful desire of human beings is the desire to be comfortable. Other strong desires include security, achievement, recognition, money, and love but they all boil down to the fact that people want comfort more than anything else. When discussing your network marketing or direct selling opportunity with people, your number one objective should be to determine what their current comfort level is with their jobs and their lives in general. Once you know what they really want out of life, you can show them how your business opportunity will help them achieve that life-style.

Tom Hopkins dedicated himself to improving the image of salespeople the world over nearly 20 years ago when he founded Tom Hopkins International. He constantly studies trends in business and talks with sales professionals the world over, learning from them and teaching them at the same time. The majority of today''s successful salespeople have learned that a ''low profile'' approach to presenting their product or service to customers works exceptionally well. Tom defines this approach as acting like a lamb, while selling like a lion.

Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth. Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and marketing mistakes and how to explode profits and create exponential growth. Now you can get in on the action too! In Tom’s eBook, titled 10 Biggest Sales and Marketing Mistakes, you can forgo years of trial and error, and chart your way towards meteoric success starting immediately!

The author of How To Master the Art of Selling and The Official Guide to Success now offers a comprehensive guide to mastering the sales game. Includes straight talk on why one should--or should not--go into a sales career, managing time, dealing with stress, and more. "A serious sales manual".--Zig Ziglar, from the Foreword.

u003cliu003e16 Power Closes for Sales champions - and those who want to be!u003c/liu003eu003c/ulu003eu003cpu003eNow you can turn any objection into a closing opportunity. Use the winning tactics in this book, and never again fear hearing the word "No" from your prospects. You''ll know for all time how to hear more of that sweet sound of "YES".u003c/pu003e

After failing during the first six months of his career in sales, Tom Hopkins discovered and applied the very best sales techniques, then earned more than one million dollars in just three years ... Tom explains to readers what the profession of selling is really about and how to succeed beyond their imagination!

Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling, when done right, is more than a job—it''s an art. With the help of Selling For Dummies, you''ll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients'' concerns, and closing more sales. Includes expert tips for harnessing the power of the Internet to increase sales Covers the latest selling strategies and techniques in the Digital Age Explains how mastering selling skills can benefit all areas of your life Explores the newest prospecting and qualification strategies If you''re brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how. Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to: Lead a sale without being pushy Read the signs of an interested potential buyer Use questioning methods that close sales, time and again Help clients feel good about their buying decisions Keep your clients’ business and build their loyalty Build long-term relationships and watch your sales grow With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on: Verbal and visual buying cues and how to recognize them Choosing the best location for closing Addressing concerns and creating a sense of urgency Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more The ten biggest closing mistakes and how to avoid them Add-on selling and other ways of getting your clients to help you to build your business Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.

Hate prospecting? Wish you could build a business without ever having to do it again? When you master the strategies of prospecting like a pro, you’ll build a pipeline of leads and be happy to make prospecting a part of your everyday business. Doing well with any aspect of business requires a solid understanding of it and a little creativity. What makes people want to buy from you? Is your product something they replace on a regular basis? If so, what’s their cycle and how are you contacting them. Let master sales trainer, Tom Hopkins, show you the way he built his business to being 98% referred leads in three short years. It’s a fact of business that what gets measured gets done. Once you understand which moves to make and how to measure the results of your efforts, prospecting stops being a dreaded chore and becomes another fun aspect of a successful selling career.

Have you discovered the power of the one-call close? Sell it Today, Sell it Now by sales champion, Tom Hopkins, is your ultimate reference guide to planning and perfecting the art of one-call closing. Whether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will learn why hundreds of thousands of salespeople use this book as a resource for new techniques and surprising insights. You will discover how easy it is to: Employ the 15 keys of overcoming objections Overcome your fear of closing Manage the 4 concepts that control all sales Let your customers answer their own objections Master the art of the one-call close Once you get a taste of this easy-going, soft-selling, results-only-system, you’ll absolutely love it and never want to sell any other way. This step-by-step sales training book holds the key to your successful sales career.

The fun part of selling yourself, a product or a service is the demonstration or presentation. But the aspect of selling that makes you successful is having the ability to close the sale, get the decision made in your favor, get the check, credit card, purchase order or a signature on an agreement. Closing the sale is where most people balk, feel uncomfortable or even stall. They just can''t bring themselves to ask someone for money -- even when the person will receive incredible benefits in exchange for that money. Even worse, people ask for the sale and when the buyer doesn''t immediately jump at it, they change the subject and stop the sale themselves. Don''t let this happen to you. When done properly, the move into closing the sale is smooth as silk. And when you handle the close as Tom Hopkins teaches you, you''ll walk away with more business than you thought you could ever get. Knowledge builds competence and confidence. Become a more confident (and more successful) salesperson. Get started by reading and implementing the strategies in this book. It''ll be the best return on your money you''ve ever gotten!

“Don''t be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.” —Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple—you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate. Learn to: Make the most of communication with the proper vocabulary Improve relationships through the written word Read (and speak) between the lines with body language skills Use the language of sales to overcome objections and close more sales Self-motivate with powerful internal communication. If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

u003cpu003eA typical Sales Associate job description is all about getting results - with very few hints about how to get them! As a new Sales Associate, the job of mastering the art of selling involves much more than simply answering to the description and showing up for work. There is a step-by-step recipe for sales success, and applying it takes both skill and finesse.u003c/pu003eu003cpu003eSo the questions is, how do you start? No one knows the answer better than the legendary u003cbu003eTom Hopkinsu003c/bu003e, who earned more than one million dollars in commissions during the first three years of his sales career. Over the course of the past 25+ years, he''s been teaching others to do the same. u003c/pu003eu003culu003eu003cliu003eLearn the 12 Sources of Sensational Selling Success.u003cliu003eDiscover the right questions to ask for stellar closing results. u003cliu003eUse the simple hidden trick to creating the optimal selling climate.u003c/ulu003eu003c/liu003eu003cpu003eIn clear, easy-to-understand language, Tom will guide you through the process of becoming a master of sales. Get this book and launch your career as a Sales Associate today! u003c/pu003e

Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who''s looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much more. The wonderful world of selling — discover what selling is (and isn''t) and find out how mastering selling skills can benefit all areas of your life Stand out from the crowd — find out how knowing your clients sets you apart from average persuaders and helps you hear more yeses Scale the steps to success — discover the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales,and more If you build it, they will come — take your career to the next level with valuable tips on how to stay in touch with clients, harness the power of the Internet to make more sales, manage your time wisely, and partner with others Open the book and find: Tips for approaching selling with passion and a positive attitude The latest prospecting and qualification strategies Top techniques for sales presentations Helpful hints on handling client concerns Guidance on getting referrals The scoop on using the latest technology to your advantage Information on establishing goals and planning your time efficiently Advice on staying upbeat when you don''t succeed Learn to: Be truly well-prepared for every selling situation you encounter or create Close sales in seven steps or less Take advantage of the latest technology during the selling process Set and achieve sales goals to grow your business

After failing during the first six months of his career in sales, he learned and applied the best sales techniques, then earned more than one million dollars in just three years. What turned Tom Hopkins around? The answers are between the covers of How to Master the Art of Selling. It tells the reader what the profession of selling is really about and how to succeed. Book jacket.