New Releases by Wendy Phillips

El canto del niño de las ocho jorobas (Aṣṭāvakragītā) es un texto perteneciente a la escuela Advaita vedānta, una de las más conocidas formas de pensamiento no-dualistas de la India. La obra presenta el diálogo entre el rey Janaka y Aṣṭāvakra (del sánscrito aṣṭa ocho; y vakra deformidades, malformaciones, jorobas;), un niño deforme que llega a su corte y sorprende a todos con su sabiduría. El texto es sencillo pero demoledor, pues de forma sistemática, en no más de 300 versos, procede a invalidar todos los caminos, ortodoxos y heterodoxos, que la tradición india ha señalado hacia la trascendencia. No hay práctica o escuela de pensamiento que no resulte refutada por la verdad simple que Aṣṭāvakra enarbola: no hay camino hacia la liberación, la liberación ya es -y siempre ha sido-, nuestro estado natural. Lo único que hace falta es tomar conciencia de ello.

A mysterious young African turns up abandoned at the Vancouver airport. He speaks no English, but would he tell his whole story even if he could? An enthusiastic young woman throws herself into working for a cause. But whose cause is it that she’s actually working for? Her “boyfriend” finds a growing connection happening with her sister. Wendy Phillips again uses multiple voices and points of view to present a fraught situation from multiple angles, to allow a more complete picture to emerge. Using this technique she delves into the murky world of third world refugees and human trafficking. And the way young Canadian people respond to so foreign, literally, a situation. The concerns and preoccupations of Canadian teens are thrown into sharp relief in the glare of the truly dire circumstances of people from elsewhere in the world. With her keen eye for the emotional lives of teenagers, Wendy Phillips keeps us on the edge of our seats as secrets are revealed, alliances shift, true characters emerge under stress, and everyone has to find a way to cope with their baggage.

Most aging services organizations feel overwhelmed about marketing. Distracted. Confused. Apathetic. FLOURISH! offers the cure. This concise handbook shines a light on how aging services organizations can put a method to their marketing for years to come. FLOURISH! lays out an easy-to-follow method for marketing: 1. Survey the clients, families and team 2. Define a Message and Design Equation 3. Build a Balanced Marketing Formula 4. Deploy the plan for steadfast results It's simple, yet wildly effective. The transformation is measurable. Organizations that apply the FLOURISH! method enjoy validation of their efforts, higher returns on marketing investments, more stability in high occupancies, longer waiting lists, steady growth and increased organizational value. FLOURISH! is filled with concise analysis of why certain marketing tactics work best and when. It covers five marketing strategies and 20 tactics, including: -How to gather target market research -How to build a brand -How to maintain a brand -How to write brand messaging -How to create a marketing plan -How to streamline the logo development process -How to write the right tagline -How to approach brand in signage -How to deploy the right print marketing strategy -How to handle billboard marketing -How to deploy broadcast marketing -How to handle online marketing -How to streamline website development -How to take the guesswork out of social media marketing -How to attract website visitors with search engine optimization (SEO) and search engine marketing (SEM) -How to simplify reputation management -How to deliver internal marketing for maximum organizational impact -How to create a world-class culture -How to hire right in the first place -How to powerfully align sales and marketing efforts Top ten lists offer common pitfalls to avoid and key tips to pursue. FLOURISH! offers marketing backed by real methodology, and is ideal for marketers in life plan communities, independent living communities, assisted living communities, memory support communities, skilled nursing and long-term care communities, home health and home care services, adult day services and hospice organizations. This book can be used as a: -How-to marketing handbook -Do-it-yourself marketing guide -Marketing refresher course -Accountability tool for working with an outside marketing agency -Way to get all marketers aligned on the same goal and outcome -Tool for reaching sales goals -Way to increase occupancy rates Readers get full access to additional marketing insights like these, which are published weekly at http: //www.bloommarketinginc.com/blog/: -Engage Baby Boomers On Social Media With These 5 Tactics -You Received A Negative Review - Now What? -The 2 Best Questions Your Team Can Ask To Improve Occupancy Now -Enticing Current Prospects: The Move-In Guide -5 Things You're Doing Online That Competitors Aren't (But Should Be) Wendy O'Donovan Phillips is CEO of Bloom Marketing, an agency specializing in marketing aging services organizations nationwide. She lectures twice monthly in front of organizations around the world, including the American Dental Association, the Michigan Assisted Living Association and LeadingAge Colorado. She has been honored by the American Marketing Association for excellence in her field. She publishes thought leadership once weekly that is widely read by 5,000 regular fans. She has been published dozens of times in industry trade publications. Wendy has consulted with hundreds of healthcare organizations across the nation. She resides in Denver with her husband and daughter.

Most dentists feel sick when they think about marketing.Overwhelmed. Confused. Apathetic.Kaboom! offers the cure.This concise handbook shines a light on how dentists can put a method to their marketing in order to safeguard the practice for years to come.Kaboom! lays out an easy-to-follow, method for marketing:1. Survey the patients and team2. Define a Message and Design Equation3. Build a Balanced Marketing Formula, or 12-month marketing plan4. Deploy the plan for steadfast results!It's simple, yet wildly effective.The transformation is measurable. Practices that apply the Kaboom! method enjoy validation of their efforts, higher returns on marketing investments, more stability in patient traffic andproduction dollars, steady growth and increased practice value.Kaboom! is filled with concise analysis of why certain marketing tactics work best, and when. It covers four marketing strategies, including: brand awareness, traditional media, online promotion, and internal marketing. The book also details specific how-to instructions for fifteen marketing tactics, including: logo, tagline, signs, direct mail, print advertising, billboard advertising, broadcast advertising, website design, social media, web visitor attraction (SEO, ads, etc.), reputation management, team training, and referral mining/system. Top ten lists offer key things to avoid and tips to pursue.The book helps dentists build thriving practices with marketing backed by real methodology.

Through a series of poems written for English class, interspersed with teacher comments and letters to and from parents, high school students Natalie, Tricia, Kyle, and Miguel describe their lives.

Research on the innovation process and its effective management has consistently highlighted a set of themes constituting 'good practice'. The limitation of such 'good practice' is that it relates to what might be termed 'steady state' innovation - essentially innovative activity in product and process terms which is about 'doing what we do, but better'. The prescription works well under these conditions of (relative) stability in terms of products and markets but is not a good guide when elements of discontinuity come into the equation. Discontinuity arises from shifts along technological, market, political and other frontiers and requires new or at least significantly adapted approaches to their effective management. This paper highlights empirical findings from a selection of companies involved in a project sponsored by the UK Department of Trade and Industry (DTI). The results highlight a number of key themes that organisations could implement to enable discontinuous innovation.

Aspiration Highway represents an ambitious path for success. Three authors take their interpretations from life occurrences and present them as a poetical story. Poetry is combined to flow as life flows.It starts with time and the need to make the most of it. Encouraging people to stop and take notice of the beauty that surrounds them, discovering who they are, connecting with memories, and finding humor in day to day living. This story embarks on finding our soul mate, falling in love, breaking up, proposing, growing old together, and eventually losing someone close to us.With each journey there are paths to choose and dreams to fulfill. Whether a person walks, runs, or drives to the end is inconsequential. Keep moving forward and don't lose site of the destination. Embrace the ups and downs we each experience and seek a positive solution. Poetry is more than just a feeling: it is a story and a vision. Our vision is to inspire others to take the positive road known as, Aspiration Highway.

The authors address the need for supply relationships to generate, support, and respond to discontinuous innovation (DI), noting that established ways of working appear insufficient. The peculiarities of DI are explained and contrasted with well-known concepts within innovation. The need for customer firms to be both closely collaborative with suppliers while also exploring potential, unpredictable DI elsewhere is proposed, by means of strategic dalliances. A model is presented for understanding and exploring this emerging management challenge.

His life was planned for him: Harvard law, Congress, maybe even the presidency. Corey Franklin's love for his childhood sweetheart, Michelle, could not be allowed to interfere with the master plan. Corey's father, together with a powerful Washington attorney and his daughter, succeed in tearing the couple apart. Years later, during a chance meeting, Corey and Michelle rediscover their love. Complications multiply for them. He is in Congress and trapped in a loveless marriage. She is a Clinical Director in a private psychiatric hospital still struggling to overcome her feelings for him. This is the story of their love and their frustrating search for A Time to Love.