New Releases by William H. McRaven

A New York Times Bestseller From the author of Make Your Bed, The Hero Code and The Wisdom of the Bullfrog, comes an uplifting selection of the Admiral's speeches, letters, toasts and poems that capture the essence of who we are as Americans. Admiral McRaven’s famous 2014 “Make Your Bed” speech at the University of Texas went viral with over 150 million views. Now, for the first time ever, comes a collection of his other speeches and writings that will inspire and motivate young and old readers alike. With his unique writing style, each speech is a story recalling acts of heroism, courage, sacrifice, and a sense of duty, honor, and country. These speeches include tributes to soldiers, Navy SEALs, law enforcement officers, doctors, public servants, Boy Scouts, graduating students, that game of football, and "Irishmen." Full of inspiration and wisdom, Duty, Honor, Country, and Life is a reminder to us all of our time-honored American values of civility and decency—and a reflection on what these values mean for the future of our country.

Del autor de Tiende tu cama, un inspirador libro de consejos y lecciones de liderazgo que el almirante McRaven recopiló a lo largo de sus cuatro décadas como Navy SEAL. El almirante McRaven tuvo el honor de recibir en 2011 el título de «Bullfrog», otorgado al Navy SEAL que más tiempo ha pasado en servicio activo, cuando se hizo cargo del Mando de Operaciones Especiales de los Estados Unidos. Durante 37 años, el almirante McRaven se enfrentó a todos los retos de liderazgo imaginables, incluyendo el rescate del capitán Phillips y la captura de Saddam Hussein y Osama bin Laden. Basado en estas increíbles experiencias que abarcan resolución de crisis, dilemas de gestión, transiciones organizativas y conflictos éticos, McRaven ofrece al lector las lecciones de liderazgo más importantes que ha aprendido a lo largo de sus cuarenta años de servicio. Cada capítulo ofrece una parábola parecida a la de Tiende tu cama, con los consejos de liderazgo necesarios para dar lo mejor de ti: • Quien se atreve, gana. • Escucha a tus tropas, a tu equipo. • Ningún plan sobrevive al primer contacto con el enemigo. El liderazgo es simple (aunque no fácil) es el lúcido tratado del almirante McRaven sobre las cualidades de liderazgo que separan a los simplemente buenos de los verdaderamente grandes.

Las lecciones del hombre que alcanzó el rango más alto de los Navy SEAL, el aclamado y exitoso autor de Tiende tu cama. Las claves para convertirte en un líder grandioso en todas las áreas de tu vida. Los hombres rana son Navy SEAL que han demostrado un valor inigualable, adaptabilidad y resistencia ante los desafíos, por lo que se les han encomendado las misiones más importantes, como audaces rescates en altamar. Después de casi 40 años de carrera, el almirante McRaven, autor de esta obra, fue condecorado como Bull Frog, que es el más alto honor al que aspira un hombre rana y que habla del memorable legado que deja. A lo largo de su trayectoria, superó inimaginables situaciones de crisis, así como dilemas éticos que lo llevaron a aprender grandes lecciones de liderazgo de vida, como: - Quien se atreve gana. - Escucha a tus tropas. - Ningún plan sobrevive al primer contacto con el enemigo. Atrévete a estar día a día en la cima del juego. ENGLISH DESCRIPTION A short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The acclaimed and successful author of Make Your Bed. During four decades as a Navy SEAL and as Chancellor to the University of Texas System, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations--including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden. This book draws on these and countless other experiences from Admiral McRaven's incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service. Each chapter is rich with insights about the specific leadership traits required to be at the top of your game.

#1 New York Times bestselling author Admiral McRaven tells stories from his life and career that illustrate the principles of effective leadership during times of crisis. Throughout his 40-year career, Admiral McRaven has experienced every manner of calamity imaginable. From managing failed hostage rescues to responding to student unrest, McRaven has learned how to successfully navigate crises—those moments that push the limits of your experience and challenge your confidence, when leadership skills alone may not be enough. Conquering Crisis provides a new set of tools for facing these stressful moments with poise. It breaks crises down into five phases assess, report, contain, shape, and manage—and provides concrete steps to come out the other side stronger. With incredible personal stories, thought-provoking parables, and memorable lessons, Admiral McRaven sheds light on the ways we can rise to the occasion in times of crisis and act as leaders, no matter the situation.

In this inspiring children’s adaptation of the New York Times bestseller The Hero Code: Lessons Learned from Lives Well Lived, Admiral William H. McRaven and daughter Kelly Marie McRaven show young readers what it means to be truly heroic. When the president of the United States tasks Skipper the SEAL with assembling a team of heroes, Skipper isn’t sure where to start. But as he meets other animals who give of their time and talents every day—from the Courageous Cat who stands up for others, to the Dutiful Duck who never leaves a student behind, to the Funny Fox who creates joy wherever he goes—Skipper realizes that heroes don’t have to be big and strong. There are heroes all around us! Skipper says: Be a hero in all that you do! For more adventures with Skipper, don’t miss Make Your Bed with Skipper the Seal.

Pequenos hábitos que podem mudar a tua vida... e talvez o mundo. Besteseller internacional com mais de 4 milhões de exemplares vendidos. A 21 de maio de 2014, o almirante William H. McRaven discursou, na cerimónia de encerramento do ano escolar, perante os finalistas da Universidade do Texas. Tendo como mote a divisa da universidade — «O que aqui começa muda o mundo» —, McRaven partilhou os dez princípios que aprendeu durante os vários anos em que serviu na Marinha. O seu discurso tornou-se viral nas redes sociais, alcançando perto de 100 milhões de visualizações. Perante o impacto daquele momento, o almirante McRaven decidiu transformar o seu discurso em livro. Aqui ele descreve com humildade, histórias da sua vida e das vidas daqueles que conheceu durante o serviço militar. Histórias que nos ensinam a lidar com as nossas contrariedades e a tomar decisões difíceis, respeitando os princípios de determinação, honra e compaixão. Todos estes valores ultrapassam o contexto profissional: são inspiradores e podem ser utilizados para mudar uma vida, várias vidas, tornando o mundo um lugar melhor. Os elogios da crítica: «Um livro para inspirar os seus filhos e netos a serem tudo o que são capazes de ser.» The Wall Street Journal «Soberbo, inteligente e sucinto.» Forbes «Poderoso.» USA Today

《紐約時報》第一名暢銷書 ◎「如果『希望』二字是你的戰略，那這個任務很有可能失敗。」 ◎ 領導者該親自檢查，這是檢驗你設下的高標準，部屬是否遵守的唯一方法。 ◎ 握住那該死的舵，開始指揮吧──永遠不要被人看到你筋疲力竭的模樣。 本書作者威廉．麥克雷文，是美國前特種作戰部司令官，曾在海豹部隊服役長達37年，贏得「牛蛙」這個特殊稱號（指現役蛙人暨海豹部隊中服役最久的成員）。 在海豹部隊服役期間，他擔任過歐洲特種作戰司令部司令、首任北約特種部隊協調中心主任，指揮包括沙漠風暴、沙漠盾牌行動，與刺殺賓．拉登的海神之矛行動等大小戰役。 從四星海軍上將退役後，他以史上首位非學術背景人士，擔任學生總數高達23萬人的德州大學系統總校長（2015年至2018年）。非軍校畢業，從最低階的見習軍官、到海軍上將、再到領導萬人的校長，他深刻體會：領導從來不是一件容易的事，不論是在哪一種戰場上。 作者特別整理在軍旅生涯中，引領他不斷向前、終身受用的名言，因為數千年來，團隊（軍隊）就是靠格言、信條、寓言和故事，來指引領導者與激勵部屬。 ◎ 牧羊人應該「聞起來像他的羊」 派駐阿富汗期間，作者常在半夜「出去走走」，與車間工人、內勤官，和獨自守著瞭望塔的機槍兵聊天。為什麼？ 因為，待在辦公室太久、從不現身第一線的領袖，絕對得不到部屬尊重。 最終將導致你的「氣味」，全然不像你誓言要保護與領導的人。 ◎ 行動前，確保部屬知道你要做什麼 在一場伏擊操演中，作者特別指示，所有人都要清楚整套程序： 「如果我說往前，就向前跑，說往左，就向左移動。」遭到伏擊時，排長如果沒有溝通好想法，眾人無法往同個地方開火，慘劇將無法避免。 組織價值觀和目標的想法，都要溝通、溝通、再溝通，這件事不能假手外人，你要親力親為。 ◎ 唯一輕鬆的一天，是昨天──海豹部隊的領導格言 因跳傘意外受傷、體能驟降，作者還是堅持與海豹隊員出操。沒想到後輩一句：「長官，你已不再需要證明自己的能力了。」徹底惹火他。當領導者認為自己有資格享受特別待遇、認為苦日子已過去時，就是你不再適合擔任此工作的那一天。 ◎ 只有希望、沒有計畫？那就是在作夢 1985年，作者還是年輕上尉，有一回跟上司報告：「在做完所有訓練之後，我希望任務能順利進行。」 上司立刻批評：「如果『希望』二字是你的戰略，那這個任務很有可能失敗。」 希望當然能激勵人心、鼓舞士氣，但希望如果沒有跟計畫相配合──那就是在做白日夢。 檢驗領導者是否適任的至簡標準。 美國海豹部隊助我不斷向上的18則領導格言，人生問題的最佳指引。 好評推薦 《燃燒的西太平洋》作者 梁紹先 尚學管理顧問有限公司總經理、郝聲音Podcast主持人／郝旭烈 「作者將其一生在軍隊以及隨後在其他機構的成功經驗，濃縮在這本簡潔、詼諧、快節奏的書中，並為當前的領導者提供豐富的經驗和常識，以應對眾多挑戰。」——勞勃．蓋茨（Robert Gates），美國前國防部長、CIA局長 「不論規模或階級，任何領導者都該參考這本重要作品。」——喬可．威林克（Jocko Willink），美國海軍退役軍官、海豹部隊訓練官、暢銷書作家 「我們這時代最完美的軍事領袖之一，對領導所需的智慧有趣而直接的討論。麥克雷文上將的書，是本引人深思且淺顯易懂的領袖指南，絕對能幫助每個人成為更好的領導者和人。」——史丹利．麥克克里斯托（Stanley McChrystal），美國陸軍退役上將

17 મે, 2014ના રોજ એડમિરલ વિલિયમ એચ. મૈકરેવને ઑસ્ટિનમાં ટેક્સાસ યુનિવર્સિટીના સ્નાતકના વિદ્યાર્થીઓને સત્રના પહેલા દિવસે સંબોધિત કર્યા. યુનિવર્સિટીના સૂત્ર 'જેની શરૂઆત અહીંથી શરૂ થાય છે, તે વિશ્વને બદલી નાંખે છે' થી પ્રેરણા લઈને તેમણે નેવી સીલની ટ્રેનિંગ દરમિયાન શીખેલા દસ સિદ્ધાંતોની વાત કરી. આ સિદ્ધાંતોએ તેમને માત્ર ટ્રેનિંગ અને નૌસેનાની લાંબી કારકિર્દીમાં જ નહીં, પરંતુ તેમના આખા જીવન દરમિયાન આવેલા પડકારોને દૂર કરવામાં મદદ કરી. તેમણે જણાવ્યું કે કોઈ પણ વ્યક્તિ પોતાનામાં અને દુનિયામાં સારા પરિવર્તન લાવવા માટે આ બોધપાઠોનો ઉપયોગ કરી શકે છે.

THE INSTANT #1 New York Times BESTSELLER From the acclaimed, bestselling author of Make Your Bed—a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. In the ensuing four years, he served as Chancellor to the entire University of Texas System, with its 230,000 students and 100,000 faculty and health care workers. During those four decades, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations—including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden. THE WISDOM OF THE BULLFROG draws on these and countless other experiences from Admiral McRaven’s incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service. Each chapter provides a Make Your Bed-like parable, rich with insights like those featured in his bestselling memoir, Sea Stories, about the specific leadership traits required to be at the top of your game, including: Who Dares, Wins Run to the Sound of the Guns No Plan Survives First Contact with the Enemy THE WISDOM OF THE BULLFROG is Admiral McRaven’s clear-eyed treatise on the leadership qualities that separate the good from the truly great.

A seal becomes a Navy SEAL in this children's adaptation of the #1 New York Times bestselling Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven. As Skipper the seal embarks on Navy SEAL training, he and his hardworking friends learn much more than how to pass a swimming test or how to dive off a ship. To be a great SEAL, you also have to take risks, deal with failure, and persevere through tough times—just as you do in life. (And always remember to make your bed!) In this entertaining children's adaptation of his #1 New York Times bestseller, Admiral William H. McRaven shares life lessons from Navy SEAL training and encourages young readers to become their best selves. For more adventures with Skipper, don’t miss Be a Hero with Skipper the Seal.

L’auteur de Si tu veux changer ta vie... commence par faire ton lit, bestseller en France et dans le monde, revient avec un nouveau livre inspirant sur les qualités qui font les vrais héros du quotidien. Quand il était enfant au Texas, McRaven rêvait d’être un super-héros, de revêtir sa cape et de partir sauver le monde. En grandissant et en parcourant la planète lors de ses missions, il finit par rencontrer de vrais héros – mais aucun n’était doté de super-pouvoirs. Ils ne portaient pas de cape ni de masque. Mais ils possédaient tous des qualités qui leur donnaient le pouvoir d’aider les autres et de faire la différence au moment opportun. À travers le récit de ses rencontres avec ces héros de l’ordinaire, des champs de bataille aux chambres d’hôpital, en passant par les amphis des universités, McRaven décode pour nous les dix qualités que nous pouvons activer pour révéler le héros qui sommeille en nous.

¿QUÉ ES LO QUE HACE A UN HÉROE? William H. McRaven, autor del bestseller Tiende tu cama y quien ha motivado a millones de personas a cambiar sus hábitos, ahora nos invita a adoptar las diez virtudes que nos convierten en héroes y heroínas de nuestra propia vida. La perseverancia de un médico rebelde que cambió la historia de la medicina moderna, el perdón de un padre que perdió a sus hijos durante un operativo liderado por McRaven y la esperanza del autor cuando enfermó de leucemia. Estas y otras historias demuestran que nuestra valentía radica en cómo afrontamos el día a día y nos sobreponemos a las adversidades. No se trata de poderes sobrehumanos, sino de las lecciones precisas para que todos seamos capaces de hacer cosas extraordinarias. Este es un merecido homenaje a los héroes reales y la guía perfecta para cualquiera que desee superar sus límites, predicar con el ejemplo y alcanzar sus más grandes sueños. LOS ACTOS MÁS HERÓICOS ESTÁN HECHOS DE PEQUEÑAS ACCIONES

AN INSTANT NEW YORK TIMES BESTSELLER! From the acclaimed, #1 New York Times bestselling author of Make Your Bed—a short, inspirational book about the qualities of true, everyday heroes. THE HERO CODE is Admiral McRaven's ringing tribute to the real, everyday heroes he's met over the years, from battlefields to hospitals to college campuses, who are doing their part to save the world. When Bill McRaven was a young boy growing up in Texas, he dreamed of being a superhero. He longed to put on a cape and use his superpowers to save the earth from destruction. But as he grew older and traveled the world, he found real heroes everywhere he went -- and none of them had superpowers. None of them wore capes or cowls. But they all possessed qualities that gave them the power to help others, to make a difference, to save the world: courage, both physical and moral; humility; a willingness to sacrifice; and a deep sense of integrity. THE HERO CODE is not a cypher, a puzzle, or a secret message. It is a code of conduct; lessons in virtues that can become the foundations of our character as we build a life worthy of honor and respect.

Si buscas algo que te motive para iniciar bien el día y te haga sentir orgulloso, comienza con algo tan simple como tender tu cama. Se trata de un pequeño paso que te incita a dar otro y después otro, hasta conseguir tus metas más grandes y hacer una diferencia real en el mundo. Registra en este diario esas acciones que mejoran tu vida, sigue los consejos de William H. McRaven y descubre los hábitos que te hacen ser mejor. Sin importar las adversidades que se presenten frente a ti, nunca te dejes vencer y no olvides que: Los logros más trascendentes están hechos de pequeñas acciones. ¡Tiende tu cama es el libro que ha transformado los hábitos y ha mejorado la vida de más de 150 mil personas! Es momento de llevar a la acción sus aprendizajes y escribir en este diario lo que tú estás haciendo para cambiar tu vida y el mundo. El diario que te permitirá organizar tu vida y "cambiar el mundo" un paso a la vez.

Based on a Navy SEAL's inspiring graduation speech, this #1 New York Times bestseller of powerful life lessons "should be read by every leader in America" (Wall Street Journal). If you want to change the world, start off by making your bed. On May 17, 2014, Admiral William H. McRaven addressed the graduating class of the University of Texas at Austin on their Commencement day. Taking inspiration from the university's slogan, "What starts here changes the world," he shared the ten principles he learned during Navy Seal training that helped him overcome challenges not only in his training and long Naval career, but also throughout his life; and he explained how anyone can use these basic lessons to change themselves-and the world-for the better. Admiral McRaven's original speech went viral with over 10 million views. Building on the core tenets laid out in his speech, McRaven now recounts tales from his own life and from those of people he encountered during his military service who dealt with hardship and made tough decisions with determination, compassion, honor, and courage. Told with great humility and optimism, this timeless book provides simple wisdom, practical advice, and words of encouragement that will inspire readers to achieve more, even in life's darkest moments. "Powerful." --USA Today "Full of captivating personal anecdotes from inside the national security vault." --Washington Post "Superb, smart, and succinct." --Forbes "A book to inspire your children and grandchildren to become everything that they can" --The Wall Street Journal

Dopo il successo del suo primo libro, Fatti il letto, bestseller n. 1 del New York Times, che ha venduto oltre un milione di copie, l'ammiraglio William H. McRaven torna con storie eccezionali di coraggio ed eroismo vissute durante la sua carriera come Navy SEAL e comandante delle Operazioni Speciali. McRaven è stato coinvolto in alcune delle missioni più rischiose della memoria recente, tra cui la cattura di Saddam Hussein, il salvataggio del capitano Richard Phillips e l'incursione per uccidere Osama bin Laden. Ma gli eventi raccontati hanno come protagonisti anche uomini e donne sconosciuti che hanno compiuto azioni eroiche e straordinarie, capaci di toccare il cuore e far riflettere. Quello che emerge in questo secondo, avvincente libro è un un modo di affrontare gli ostacoli, le difficoltà, i conflitti che insegna a ognuno di noi qual è il vero senso della solidarietà, della lealtà, dell'amicizia. Con il piglio narrativo e la capacità di rivelare grandi verità sulla natura umana che hanno reso il suo primo libro un fenomeno editoriale, McRaven torna a ispirare i suoi lettori con empatia e saggezza in pagine indimenticabili.

Following the success of his #1 New York Times bestseller Make Your Bed, which has sold over one million copies, Admiral William H. McRaven is back with amazing stories of bravery and heroism during his career as a Navy SEAL and commander of America's Special Operations Forces. Admiral William H. McRaven is a part of American military history, having been involved in some of the most famous missions in recent memory, including the capture of Saddam Hussein, the rescue of Captain Richard Phillips, and the raid to kill Osama bin Laden. Sea Stories begins in 1963 at a French Officers' Club in France, where Allied officers and their wives gathered to have drinks and tell stories about their adventures during World War II-the place where a young Bill McRaven learned the value of a good story. Sea Stories is an unforgettable look back on one man's incredible life, from childhood days sneaking into high-security military sites to a day job of hunting terrorists and rescuing hostages. Action-packed, humorous, and full of valuable life lessons like those exemplified in McRaven's bestselling Make Your Bed, Sea Stories is a remarkable memoir from one of America's most accomplished leaders.

Am 17. Mai 2014 wandte sich Admiral William H. McRaven an die Abschlussklasse der University of Texas in Austin. Inspiriert vom Slogan der Universität "Was hier anfängt, verändert die Welt", teilte er die zehn wichtigsten Lektionen, die er während seines Navy-Seal-Trainings fürs Leben gelernt hat. Sie halfen ihm nicht nur, die Herausforderungen im Training und in seiner langen Karriere zu meistern, sondern erwiesen sich auch im Privaten als hilfreich. Er erklärte, wie jeder diese grundlegenden Lehren nutzen kann, um sich – und die Welt – zum Besseren zu verändern. Admiral McRavens ursprüngliche Rede ging viral: Das zugehörige Video wurde auf YouTube millionenfach angesehen. In dem Weltbestseller Mach dein Bett baut McRaven auf den zehn Prinzipien aus seiner Rede auf, erzählt Geschichten aus seinem Leben und berichtet von Menschen, denen er während seines Militärdienstes begegnet ist. Er schildert, wie er sich mit Entbehrungen auseinandersetzte und harte Entscheidungen mit Entschlossenheit, Mitgefühl und Mut traf. Dieses Buch bietet einfache und universelle Weisheiten, praktische Ratschläge und Worte der Ermutigung, die dazu inspirieren, auch in den dunkelsten Momenten des Lebens optimistisch zu bleiben und nach mehr zu streben.

"Dovrebbe essere letto da ogni leader, da chiunque abbia o voglia avere una qualunque responsabilità" The Wall Street Journal

William H. McRaven, penzionovaný admirál námořnictva Spojených států, má za sebou velmi úspěšnou službu v ozbrojených silách USA. Třicet sedm let byl příslušníkem zvláštních jednotek SEAL, kde velel na všech úrovních. Stal se čtyřhvězdičkovým admirálem a jeho posledním pověřením bylo vrchní velení nad všemi zvláštními jednotkami armády Spojených států. V této knize předkládá čtenářům deset pravidel, které se naučil při výcviku jednotek SEAL – výcviku, který patří k těm nejtěžším na světě. Obnáší půlnoční plavání v chladných vodách u San Diega, překážkové dráhy, nekonečné posilování a dlouhé dny bez spánku. Je to něco podobného, jako kdybyste vzali všechny výzvy, jímž musí člověk čelit za celý život, a koncentrovali je do šesti měsíců.

Si quieres cambiar el mundo, comienza por tender tu cama. Si tiendes tu cama al despertar, habrás cumplido con tu primera tarea. Tendrás una sensación de orgullo y te alentará a cumplir un objetivo más, después otro y otro. Esa pequeña labor se convertirá en muchas metas cumplidas. El autor, quien se sobrepuso a difíciles retos y se recuperó de un grave accidente de paracaídas, nos cuenta las profundas lecciones de vida —valorar la compañía, aceptar que el mundo no es justo, afrontar el fracaso, no darse por vencido y tender la cama— que aprendió durante uno de los entrenamientos físicos más desafiantes del mundo. ¡Los logros más trascendentes están hechos de pequeños pasos!

Based on a Navy SEAL's inspiring graduation speech, this #1 New York Times bestseller of powerful life lessons "should be read by every leader in America" (Wall Street Journal). If you want to change the world, start off by making your bed. On May 17, 2014, Admiral William H. McRaven addressed the graduating class of the University of Texas at Austin on their Commencement day. Taking inspiration from the university's slogan, "What starts here changes the world," he shared the ten principles he learned during Navy Seal training that helped him overcome challenges not only in his training and long Naval career, but also throughout his life; and he explained how anyone can use these basic lessons to change themselves-and the world-for the better. Admiral McRaven's original speech went viral with over 10 million views. Building on the core tenets laid out in his speech, McRaven now recounts tales from his own life and from those of people he encountered during his military service who dealt with hardship and made tough decisions with determination, compassion, honor, and courage. Told with great humility and optimism, this timeless book provides simple wisdom, practical advice, and words of encouragement that will inspire readers to achieve more, even in life's darkest moments. "Powerful." --USA Today "Full of captivating personal anecdotes from inside the national security vault." --Washington Post "Superb, smart, and succinct." --Forbes