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Search "Ernest Hemingway"
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A Study Guide for Ernest Hemingway's \"Cat in the Rain\"
The Best of Ernest Hemingway
release date: Jul 19, 2022
release date: Sep 26, 2022
release date: Apr 24, 2012
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Ernest Hemingway and Gary Cooper
release date: Sep 07, 2019
release date: Jan 01, 2005
release date: Dec 06, 2016
Ernest Hemingway's A Farewell to Arms
release date: May 23, 2015
Narative Perspective in the Short Stories of Ernest Hemingway
release date: Mar 03, 2018
release date: Jan 01, 1999
In Our Time - (Ernest Hemingway's First Collection of Short Stories, Published In 1925)
release date: Apr 12, 2021
release date: Jan 01, 2007
The Sun Also Rises by Ernest Hemingway (Annotated)
release date: Aug 04, 2015
release date: Sep 03, 2011
release date: Jul 01, 2008
release date: Oct 17, 2006
release date: Feb 15, 2012
Murder in the Reading Room
release date: Apr 30, 2019
The New Hemingway Studies
release date: Sep 17, 2020
Ernest Hemingway's The Sun Also Rises
release date: Jan 01, 1996
A Moveable Feast by Ernest Hemingway Illustrated
release date: Nov 28, 2021
release date: Aug 19, 2005
release date: Aug 17, 2020
release date: Oct 23, 2012
Male and Female Roles in Ernest Hemingway's The Sun Also Rises
release date: Jan 01, 2008
241 - 280 of 13,261 results | << >> |
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