Most Popular Books by Brian TRACY

Discover clarity about how to confidently stride down your chosen career path and increase productivity while growing your business. As one of the world''s most sought-after personal coaches, Brian Tracy has helped transform the lives and careers of countless individuals, unlocking the secrets to greater wealth, professional success, and immeasurable happiness. Now, you can experience firsthand the incredible power of Tracy''s coaching in your own career and life. TurboCoach gives you an array of tools and exercises to help you develop and implement your own personal strategic plan that will quickly take you as far as you want to go. Each chapter begins with questions to ask yourself, and ends with an application exercise that helps you put your answers to work. In TurboCoach, Tracy will help you learn more about: Yourself – Pinpoint your values, vision, mission, purpose, and goals, and identify the knowledge, skills, habits, and activities you must undertake to excel. Your field – Study your competition, know your customers, use your strengths, and remove critical constraints to success. Your productivity – Leverage the power of delegation, and learn the Eleven Keys to Increasing Your Productivity. Your business – Do more than just meet or exceed expectations -- delight and amaze your customers. Creating a powerful marketing plan and a personal brand, increase revenues seven different ways, and maximize your profits. This book shows you how to put all of these approaches to work for you, no matter what sort of business you''re in. Best of all, Tracy reveals how to maximize the return on your new-found productivity by freeing up more time to spend on what really matters -- the people and activities you love. Powerful, proven, and universal, the personal strategic plan in TurboCoach will help you excel in your work, reap incredible financial rewards, and find satisfaction and joy in your career and your life!

From the bestselling author of Eat That Frog!, a motivational guide to using the Psychology of Achievement to banish negative thoughts and behaviors and unlock your full potential for success. Letting go of negative thoughts is one of the most important steps to living a successful, fulfilling life, but also often the most difficult. In this practical, research-based guide, bestselling authors Brian Tracy and psychotherapist Christina Stein present their "Psychology of Achievement" program to help you identify and overcome detrimental patterns and ideas preventing you from achieving your goals or feeling happy and satisfied in your life. Whether this negativity stems from a past relationship that ended badly, a childhood trauma, a business or career failure, or general insecurity, Tracy and Stein help you recognize how conscious--and more oftentimes unconscious--negativity affects your personality, your outlook and your decisions. Along the way, they show you how to regain control of your thoughts, feelings, and actions, turn negatives into positives, and learn to accept unexpected life changes without falling back into old negative patterns. Essential reading for anyone feeling stuck, BELIEVE IT TO ACHIEVE IT offers an important roadmap to conquer negativity and embrace the power of positive thinking to live a happy, successful life.

The performance difference between the top salespeople in the world and the rest is smaller than you may think. Learn where you can elevate your game today and reach unprecedented new heights. Did you know that the 80/20 rule applies to the world of sales too? Eighty percent of all sales are made by only twenty percent of salespeople. How are they raking in so much money though, and how can others join them? Sales trainer extraordinaire Brian Tracy has spent years studying the world’s best salespeople and their methods to discover that the difference between the top 20 and the bottom 80 boils down to only a handful of critical areas in which the top professionals perform better than their peers. In this compact and convenient guide, Tracy shares 21 tried-and-true techniques that can help any salesperson gain that winning edge. In Sales Success, you will learn how to: Set and achieve clear goals Develop a sense of urgency and make every minute count Know your products inside and out Analyze your competition Find and quickly qualify prospects Understand the three keys to persuasion Overcome the six major objections, and much more! Packed with proven strategies and priceless insights, Sales Success will get you planted firmly on the path to success, making more money than you thought possible and greater career satisfaction than you ever believed you would find.

SuperLearning Made Simple - Practical, Proven Techniques to Perform at Genius Levels Your ability to learn how to absorb and memorize information faster than others largely determines your productivity, performance and Income. Your mind is like a muscle: The more you use it, the smarter you become. In this fast-moving book, you will learn: To read and remember at a rate of 500 - 1000 words per minute Mental tricks and techniques you can use to performs at genius levels How to write quickly and well on your chosen subjects 17 Practical exercises for you to perform at genius levels Seven proven success principles you can use tp double and triple your performance, productivity and income Three ways to become a master communication To identify and apply your critical success factors, the three essential behaviors that determine 90% of what you earn And much, much more The answers to SuperLearning have all been found and tested.T he more you apply these principles, the smarter you will become. Sometimes, just one new idea can change your performance and your life forever..

Bestselling author and world-renowned speaker Brian Tracy teaches readers how to become influential. A person will only move, change, take an action of any kind, or be influenced if they feel that they are going to be better off afterwards. While influential people come from all income levels, races, genders, backgrounds, and personality styles they do share 10 unique qualities in common: Great communicators Sincere Goal-Oriented Well-informed Well-prepared They love people more than gadgets Great integrity Well-mannered Great Attitude They persevere in the face of difficulty

Presents techniques for successful sales results, offering listeners tips on how to conquer fears, read customers, plan strategically, focus efforts on key emotional elements, and close every sale.

"Save yourself ten years of hard work. Read Brian''s powerful book and let him show you the shortcut to success. He''ll show you the fastest way for you to get rich." -Robert Allen bestselling author, Multiple Streams of Income "Millions of people start with nothing and become wealthy as the result of doing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today." -Jack Canfield coauthor, Chicken Soup for the Soul(r) series and The Success Principles "This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards." -Nido Qubein Chairman, Great Harvest Bread Company, and founder, National Speakers Association Foundation "Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!" -Bill Bachrach President, Bachrach & Associates, Inc. "Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!" -H. J. (Jim) Graham President and CEO, Cyber Broadcast One, Inc. "Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It''s the readable, riveting primer for countless new American fortunes." -Peter Montoya CEO, Peter Montoya Inc.

Adapted from the bestseller that "firmly gets to the root cause of why people procrastinate [and] effortlessly explains how to boost your productivity" ( Micro Business Hub). Students of all ages can struggle with how to manage their time. Encountering the necessity of time management for the first time, high schoolers juggle classes, extracurricular activities, jobs, internships, family responsibilities, and more. College brings more freedom and less structure—making time management even more critical. Brian Tracy''s Eat That Frog! has helped millions around the world get more done in less time. Now this life-changing global bestseller has been adapted to the specific needs of students. Tracy offers tips, tools, and techniques for structuring time, setting goals, staying on task (even when you''re not interested), dealing with stress, and developing the skills to achieve far more than you ever thought possible!

Throughout your life, you’ve always recognized “it” when you saw it--that indescribable, appealing quality that tells you loud and clear this person is a leader, someone you should trust, follow, and learn from. And you’ve always told yourself, if only you had that “it factor” inside you that could inspire, motivate, and lead others in the same way. Well, you do . . . and you can!Nobody--not even the greatest you have ever seen--comes into the world a natural leader. But somewhere along the way, these people who entered the world in the same you did transformed into the kind of magnetic individuals who inspire others to follow their lead. Success expert Brian Tracy has spent years studying the world’s greatest leaders and believes that everyone has it inside them to:• Inspire trust, confidence, and loyalty• Instill a sense of meaning and purpose in your organization• Tap into the motivation and enthusiasm that compels others to commit to your vision • Clearly communicate goals and strategies and gain buy-in• Build winning teams• Elicit extraordinary performance from ordinary people • Become the person seen as most likely to lead the organization to victory• And moreDon’t fall for the lie that says some are born leaders and the rest of us are simply their followers. You are just as capable as anyone! Packed with practical, proven methods, Leadership, a indispensable little guide will help you unlock your leadership potential.

While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don’t reach their salespeople, and which most entrepreneurs think they don’t have the time to learn. If there were a single “secret” to finding untold sales success, everyone in sales would be enjoying ridiculous amounts of success. However, some things in life are too important to not take the time to learn, and this is certainly one of them! In Unlimited Sales Success, you will discover practical, time-tested principles that can be learned and utilized by anyone, including: The psychology of selling: your own mindset is just as important as your customer’s Personal sales planning and time management Prospecting power: get more and better appointments Consultative and relationship selling: position yourself as a partner with the account Identifying needs accurately: you’ll know how to arouse their interest and overcome objections Influencing customer behavior: learn what triggers quick buying decisions Closing the sale: the five best methods ever discovered, and more! Loaded with eye-popping facts, extremely beneficial exercises, and exhilarating stories of great selling techniques in action, Unlimited Sales Success will provide a use-it-now approach that will set you up for becoming a top sales professional in your industry today.

This book gives you the tools that you need to survive, thrive, and excel in the exciting and dynamic times ahead. Throughout history, the world’s most admired generals have used basic principles of strategy to achieve great military successes, often against overwhelming odds. You can use these principles to achieve success in every area of life. In this book, legendary author and motivator Brian Tracy explains the most important principles of strategy. He shows how you can use them to achieve your most cherished goals. Some of the invaluable lessons you’ll learn: The principle of the objective. Why knowing and spelling out your goal in all details is essential to success. The crucial importance of clear, uncomplicated, and concise plans. How to seize, retain, and exploit the initiative. Why concentration is your greatest single asset. The immense power of clear coaching and leadership. Why gathering intelligence—the best, latest, and most complete information—is key to achieving your aims. How to ensure that creative ideas are continually coming at you from all directions. Why personal integrity is vital to success. How to use a positive mental attitude to control your destiny. Decide today to make the coming year the very best year of your life. Resolve today that no matter what has happened in the past, that was then, and this is now. Begin your goal setting process by imagining that you have no limitations whatsoever on what you can be, have, and do. Study and apply the great strategic insights in this book. They will give you a unique set of skills that have been employed by the most successful men and women of our time. When you think the way the most successful people think, you will act the way they act, and you will get the results they get. The more successful you are in attaining your goals, the happier and more confident you become. Isn’t that what you’ve always wanted? Use the wisdom of ages, masterfully condensed and explained here by Brian Tracy, to change your thinking, change the way you act, and change your life.

If you knew you couldn''t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you''ve always wanted? Do you work with the kind of people you''d like to work with? As personal success expert Brian Tracy can attest, it''s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you. And it is possible. In Reinvention, Brian Tracy reveals how every one of us is engineered for success, and with the right focus, can remake ourselves and put an end to the chronic stress, unhappiness, and dissatisfaction we might feel in our careers and lives. This unique, life-altering book gives readers an interactive series of exercises they can use to focus on what they really want for themselves, and: take control of their careers • turn unexpected shakeups and turbulence into positive occasions for growth • dramatically improve their earning ability • develop the self-confidence to take the kind of risks that lead to rapid advancement • decide on and get the job they really want • set clear goals for their lives • write resumes that get results • determine their own salary range We live in a time of rapid change...but also of unprecedented opportunity. This book supplies readers with a proven system they can use to turn their greatest dreams into reality!

America''s greatness comes from people working hard to fulfill their dreams. But today that greatness is being undermined by people using the government to steal other people''s dreams (and money). Rather than participate and innovate in the marketplace, generating goods and services that benefit society, people are increasingly vying for political advantage to live at the expense of others. Something for Nothing reveals the social and personal threats inherent in this emerging "grabbing match" culture, juxtaposing free-market virtues against government vices, explaining how the something-for-nothing mentality corrupts the political system, undermines corporate success, and stifles the individual''s ability to prosper and contribute long-term to society. More than exposing the dangers, however, Tracy helps readers set a personal and culture-wide agenda for change.

As a manager, your overall goal for each day with your team is to maximize the productivity and quality that they are capable of producing. And despite a thorough hiring process, training that is second to none, and competitive compensation, you probably still find yourself at times with an underperforming lackluster group of paycheck collectors, with absenteeism and turnover levels too high to maintain any kind of consistent progress. But perhaps the problem is not in your team or their capabilities . . . but in you. How are you intentionally motivating them to greatness? As a manager, one of your most important responsibilities is to motivate your employees to do their absolute best. Managers who create positive, rewarding, high-energy environments will find their employees longing to excel at work and to contribute to the overall mission. In Motivation, success expert Brian Tracy draws on his decades of experience bringing out the best in others to provide 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group. Inside this efficient, easy-to-read guide, managers will learn how to: Ensure employees look forward to coming to work and feel passionate about what they do Challenge them with tasks that allow them to stretch Satisfy their need to feel both autonomous and part of a greater whole Reduce their fear of failure while increasing their desire to take risks Remove obstacles that suppress promising employees Provide the regular feedback they need to succeed And much more! More than likely, you already have the team you need to take your company to the next level of success. They are just waiting for someone to come along and inspire them to greatness. Packed with proven tools and strategies, this essential guide helps any manager deliver a shot of adrenaline straight to the heart of his or her work team.

A CRUCIAL SKILL TO DEVELOP One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst. Whether you’re trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing—if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly—through endless talking, inattentive listening, or over-the-top pressure—it’s like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it’s like knowing the exact combination to that lock and gaining access to the consciousness of another person—or to your own. This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results—happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.

By the bestselling author of The Psychology of Achievement and Get it Done Now! The title comes from the story of the Phoenix---a Greek legend of a bird/dragon that arises from the ashes of its predecessor---being born again. It relates to the situations people may be in now----low achievement, lack of success, mediocrity. As we emerge from the pandemic. Individuals, businesses of all kinds will be looking for ways to emerge "from the ashes" of this pandemic to reinvent themselves and emerge stronger. In The Phoenix Transformation you will learn how to: Develop a rock-solid self-concept Get on the fast track to achieving your goals faster than you''ve ever dreamed possible Discover how to set "flex" goals which are adaptable to a fast-changing economy Unlock the secret to doubling your brainpower and sharpening your intuition Discover the key to erasing negative emotions Eliminate the time and productivity wasters - most importantly, those caused by the e-mail, instant messaging, and other electronic communication devices Master a foolproof 12-point formula that quadruples productivity Learn how to nurture your most important relationships and leave a legacy And much more!

It’s a simple equation: the better you use your time, the more you will accomplish and the greater you will succeed. Imagine what you could accomplish with two more productive hours every single day. In this indispensable, pocket-sized guide, business author and success expert Brian Tracy reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Tracy also identifies and shares the strategies he’s learned himself has identified as the most effective for readers having trouble fitting everything the day brings them inside a 24-hour window. In Time Management, you will learn how to: Handle endless interruptions, meetings, emails, and phone calls Identify your key result areas Allocate enough time for top priority responsibilities Batch similar tasks to preserve focus and make the most of each minute Overcome procrastination Determine what to delegate and what to eliminate Utilize Program Evaluation and Review Techniques to work backward from the future, and more! Filled with Tracy''s trademark wisdom, Time Management is an invaluable, time-creating resource that will help you get more done in less time and with much less stress.

Make Your Own Luck! Some say success is based on luck. But high achievers don''t leave their success to chance. They guarantee their future by applying the proven laws of success. When you apply these laws, you will unlock the most potent forces in the universe. You control vour luck. What''s the key? If you want to succeed, do what successful people do. It''s that simple. In this book, Brian Tracy shows how to put the laws of luck to work for you. You''ll race forward faster than you ever imagined getting more done, earning more rewards, having more opportuni-ties, and ultimately reaching the goal that everyone wants: happiness. This is the success method that never fails! Let Brian teach you the skills you need to achieve success satisfaction in all areas of your life. Learn how to: ufeffufeffUse the eternal principles of cause and effect to get what you want. ufeffufeffBring your life into focus by setting clear written goals. ufeffufeffMaximize the knowledge you need for prosperity. ufeffUse the power of habit to set your life on its best course. ufeffufeffIncrease your personal magnetism using the unstoppable power of empathy. ufeffufeffMake friends with the people who can help you move toward your goals. ufeffufeffAchieve financial independence and wealth. ufeffufeffSharpen the miraculous power of your mind. ufeffufeffAcquire virtues such as courage and persistence, which are essential to any great life. Success and happiness are not accidents. By mastering the method that Brian Tracy presents in this book, you can learn how to reach your most cherished goals quickly and with certainty. You''ll be successful-and people will call you lucky.