New Releases by Chip Heath

Un libro provocativo y sorprendente que revolucionará la forma de comunicar las ideas. Un viaje trepidante por historias de éxito (y fracaso) que muestra las reglas, y cómo aplicarlas, para conseguir que nuestros mensajes duren y se recuerden para siempre.

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Traditional Chinese edition of Made to Stick: Why Some Ideas Survive and Others Die, a Business Week bestseller. An entertaining examination of why some ideas stick to people''s consciousness and others don''t.

The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals. The volume emphasizes the connection of rumor to a set of social concerns from government corruption and corporate scandal, to racial, religious, and other prejudices. Central to the dialogue are issues of truth, belief, history, public policy, and evidence. Rumor has been recognized as one of the most important contributing factors to violence and discrimination. Yet, despite its significance in exacerbating social discord and mistrust, little systematic scholarly attention has been paid to the political origins and consequences of rumor. Rumor is defined as a proposition for belief that is not backed by secure standards of evidence. Rumor can be traditional or not, and can be expressed as a simple claim of fact. In both instances groups of claim-makers, operating out of their own interests and with a set of resources, attempt to depict reality, and if possible, impact the future. The need for this book is underscored by changing patterns of technology. What in the past was grounded in face- to-face interaction is now often found on the Internet, which is a major source of rumor. An appreciation of how new electronic forms of communication affect communal belief is essential for explicating rumor dynamics. The volume is comprehensive. Essays cover race and ethnicity, migration and globalization, corporate malfeasance, and state and government corruption. While editors and contributors well appreciate the dynamic nature of rumors and legends, the high quality of the effort make it evident that the issues that are raised and reoccur will serve to channel and inspire research in this major field of communications research for years to come. Gary Alan Fine is professor of sociology at Northwestern University in Evanston, Illinois. Veronique Campion-Vincent is a folklorist at the Maison des Sciences de l''Homme, in Paris, France. Chip Heath is associate professor of organizational behavior in the Graduate School for Business at Stanford University in California. Each are accomplished authors and researchers--as are the participants in the volume itself.

"This article explores how much memes like urban legends succeed on the basis of informational selection (i.e., truth or a moral lesson) and emotional selection (i.e., the ability to evoke emotions like anger, fear, or disgust). The article focuses on disgust because its elicitors have been precisely described. In Study 1, with controls for informational factors like truth, people were more willing to pass along stories that elicited stronger disgust. Study 2 randomly sampled legends and created versions that varied in disgust; people preferred to pass along versions that produced the highest level of disgust. Study 3 coded legends for specific story motifs that produce disgust (e.g., ingestion of a contaminated substance) and found that legends that contained more disgust motifs were distributed more widely on urban legend Web sites. The conclusion discusses implications of emotional selection for the social marketplace of ideas."--Abstract on item.

Limited rationality - Rule following - Multiple actors : teams and partners - Multiple actors : conflict and politics - Ambiguity and interpretation - Decision engineering.

"This Land Resource Survey is one of a series covering Alexander, Alexis, Beaver Ranch, Chipewyan, Clearwater River, Grégoire Lake, Sucker Creek and Wabamun Indian Reserves, located throughout Northern Alberta."--Introduction.

"This Land Resource Survey is one of a series covering Alexander, Alexis, Beaver Ranch, Chipewyan, Clearwater River, Grégoire Lake, Sucker Creek and Wabamun Indian Reserves, located throughout Northern Alberta."--Introduction.

"This Land Resource Survey is one of a series covering Alexander, Alexis, Beaver Ranch, Chipewyan, Clearwater River, Grégoire Lake, Sucker Creek and Wabamun Indian Reserves, located throughout Northern Alberta."--Introduction.