New Release Books by Dick Martin

Marilyn Laurie was a self-described "little Jewish girl from the Bronx" who became one of the world''s top public relations counselors and the first woman in the top policy-making councils of a Fortune 10 company. Her career mirrored the social and political upheaval of the 20th century''s last three decades. After helping launch Earth Day in 1970, she was hired by AT&T to encourage employee recycling. Marilyn: A Woman In Charge tells the behind-the-scenes story of how she who worked her way from that humble assignment into the corridors of power. When she died in 2010, Marilyn had received practically every award available to public relations practitioners. But few knew the tortuous path she journeyed to the top of her field. In a career bookended by systemic sexism and gender stereotyping, she refused to stay in the lane assigned to her by gender. When others dodged and weaved to avoid conflict, she ran towards problems, even at the risk of becoming associated with them. Her life story is a lesson in public relations leadership at the highest levels. It''s a story of chance and cunning, of heady highs and humbling lows, and the gift of grace and resilience. A second-generation immigrant, Marilyn was raised in the Bronx and never lost the flat accents and directness of its streets and alleyways. She attended Barnard College in the second half of the 1950''s, where she learned that women need not live their lives solely through husband and children. She graduated intending to apply her full capacities to meaningful goals outside herself. She first found goals worthy of her full capacities in environmentalism. Then, almost by accident, she found such goals at AT&T. When she joined the company, it was literally "The Telephone Company," handling more than nine out of ten phone calls in the U. S. For nearly a century, its mission had been to put a telephone within an arm''s reach of every household. A regulated monopoly, its very existence depended on earning and keeping the public''s trust, a goal she believed depended more on what the company did than what it said. She was also there when AT&T lost its footing in the wake of technological, social, and political change, and she worked just as hard to help it regain its balance. Based on the author''s first-hand experience, archival files, and interviews with friends, colleagues, and family members, Marilyn: A Woman In Charge reveals the behind-the-scenes story of a woman who broke through the proverbial glass ceiling within a great American company. It describes how she won and kept a seat at the policy-making table, how she defined the role of public relations, and how she dealt with crises arising both from the company''s missteps and from the agendas of special interests.

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

Everyone puts multiethnic faces in marketing materials, but it''s mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. OtherWise is a deep and engaging exploration of diversity in America and how we can bridge differencesùacross race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover: What America''s changing demography means for business ò How unconscious biases shape behaviors and beliefs ò How to connect across cultures, borders, and perspectives ò How to move beyond tolerating differences to capitalizing on them OtherWise strips away the barriers of ôusö and ôthem,ö and lays bare profound truths for relating to others around us.

If you love your friends, give them a kiss! These playful pals are called kisses because their mouths can hold one small piece of candy, which makes each little animal (and clown and Santa) as sweet as a kiss! Designed by the imaginative Dick Martin, they''re easy to stitch on 7-mesh plastic canvas with worsted weight yarn. Make them for magnets, gift toppers, party favors, stocking stuffers--or just for fun! 25 designs: Deer, Duck, Kitten, Squirrel, Skunk, Raccoon, Dog, Alligator, Clown, Parrot, Zebra, Lamb, Cow, Lion, Monkey, Red Dinosaur, Blue Dinosaur, Purple Cow, Bunny, Duck in Straw Hat, Pig, Bright Monkey, Speckled Dog, Reindeer, and Santa.

Suprise mom-to-be with these bears, ducks, bunnies, and other cute characters all stitched on plastic canvas. You''ll find an adorable set of shower favors and a clown bear basket that''s perfect for your party centerpiece. For gifts, it''s fun to make tissue box covers and little photo frames. There are even bear-themed items to brighten the nursery with a necessities box, switch plate cover, and wall decoration.

Number of Designs: 4 Stitch Count: Heart 27 x 27 threads; Sleigh 32 x 31 threads; Santa Face 29 x 28 threads; Candy Cane 32 x 31 threads Approximate Design Size: 4" x4½" each Designer: Dick Martin Original Publication: Leisure Arts Leaflet 1531,Candy Cane Santas in Plastic Canvas Description: Add a new twist to your tree with an unbeatable team -- Santa and candy canes! Cleverly fashioned into a sleigh runner, a heart frame, or just a jolly accompaniment to Kris Kringle, these versatile candy canes add color and charm to your Yuletide tree. The designs are stitched on 7-mesh plastic canvas using worsted weight yarn.

Dick Martin is perfectly at home recounting his childhood and family escapades, many of which would curl the hair of a daredevil. Yet, he is equally adept reporting the hope for the future he finds in the students he has mentored over a long career as a teacher. He is a wide-ranging and trenchant columnist whose observations run the gamut of life''s experiences, and he is as skilled at writing with humor as he is with pathos. His subject is the world around him and his place in it, and he treats it with versatility and ample measures of irony and wonder. - Laurence J. Sasso, Jr., publisher Dick Martin''s Life, Liberty and the Pursuit of Sanity offers the architecture of the columnist''s craft from his over 30 years of writing in this form of journalism. Whether offering Yankee wisdom, Irish-American wit, portraits of community characters, or musings on his travels or life in New England, Martin''s stories are as carefully sculpted as if they were intended to support and convey the weight of meaningful experience that arches over the passage between the 20th and 21st centuries. Read together or standing alone, Dick Martin collects his stories in Life, Liberty and the Pursuit of Sanity as a pillar to post excursion, embarking from rural Rhode Island to regional and international destinations with a determination to open our eyes and show us the sights. -Mary Lee Partington, Artistic Director, PAF Pawtucket Arts Festival

"MAE is a most beautifully and compellingly written, heart-breaking, life-and-love-affirming tale all at once. I read it in one sitting I was so unable to put it down. This is creative nonfiction at its finest." -Acclaimed novelist Sophie Powell A tale of love, challenges, determination and faith, MAE chronicles the life of L.Mae Martin, whose journey starts on her family''s farm in Scituate, Rhode Island, a small New England town, during the depression. A strong willed girl whose favorite motto is "It''s a great life if you don''t weaken," Mae faces a myriad of obstacles in her life from both strange and overbearing relatives to friends who encourage and help her on her way to her dream of becoming a teacher and mother. Though she always keeps a positive attitude, she must make her way through a maze of tragic and challenging events and experiences which she encounters along the way. Regardless, she refuses to give in or give up on her dreams. MAE is a story about a strong woman with a zest for life who fights for what she believes in to the very end. She is a shining example of family values and virtues for modern day women. Dick Martin is an award winning writer whose feature stories and columns have appeared in a number of magazines and newspapers including Your Smithfield Magazine, The Woonsocket Call, The Providence Journal, Providence Magazine, and The Observer, among other venues. Martin, who grew up on a small farm in Glocester, Rhode Island, based the story of Mae on his own mother, who kept diaries growing up on the family farm in Scituate, Rhode Island. Tales were a common pastime for the family, whose strong Irish heritage is evident in the stories which fill the pages of MAE. It is a book which is both humorous and sad as it winds through the path of Mae''s long life, a life of fulfillment, promise, and hope, but most of all, love.

All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

Fluffy flowers, creeping caterpillars, and vibrant veggies--these magnets are great fun to make with chenille stems and pom-poms! There''s something exciting for kids of all ages in this easy-to-make magnet collection. You can grow your own garden with peas and carrots, and greet the friendly frog or busy bee while the sun shines. Grow a garden of fun!

Fashion craft foam into amazing magnets for great little gifts or party favors! Use scissors and a craft knife to cut the pieces, then glue together on poster board and add a magnetic strip. These 15 designs by Dick Martin include a cute little kitten, smiling sun, pretty puppy, flowers, bugs, and birds!

Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management. Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald’s, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as: * Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East. * Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind. * Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice. Based on a deep understanding of anti-Americanism’s roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.

For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird’s-eye view of and a crucial role in the company’s bumpy history.Tough Calls is the ultimate inside look at how AT&T tried to cope with a “perfect storm” of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on:* How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company* How flawed succession planning precipitated sharp declines in AT&T’s stock price* The never-ending, ugly turf battles with the “Baby Bells” brought on by the AT&T breakup* How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given dayTough Calls is also a cautionary tale to be heeded by all businesses, using AT&T’s experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include:* How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility* How to balance internal and external communications, and how and when to deal with the business media* How to improve relationships between PR executives and the “C” suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic* How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditionsAs candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.

Whether you''re a seasoned plastic canvas stitcher, or just getting started, you''ll love these beautiful Yuletide pieces by designer Dick Martin. From adorable tree ornaments to glittery tissue box covers, you''re sure to find the perfect decoration!

Readers of all types will find something to love in this collection of bookmarks from Dick Martin. There are flowers and lace for romantics, a duck for the sportsman, a cross for inspirational readers, a wiggly bookworm for kids, and more. The designs are worked on colored 10 mesh plastic canvas using size 3 pearl cotton or 12 strands of embroidery floss. Each is approximately 1 5/8" wide by 7" high. Five of the 8 bookmarks are cut on the diagonal grid of the canvas. Considered the "father" of three-dimensional plastic canvas, Dick Martin brought joy to crafters all over the world with his innovative designs, sparkling imagination, and creative enthusiasm. For more than 25 years, the freelance artist designed a multitude of plastic canvas creations, filling nearly 100 best-selling Leisure Arts leaflets.

These 15 colorful magnets from Dick Martin will help you spread your favorite ecology messages: Stop Pollution, Don''t Litter, Recycle, Love Earth, Care for It, No Smoking, Ecology, Save a Tree, Save Energy, Grow Your Own, Don''t Waste Water, Save the Whale, Save Me Tiger, Save Me Panda, and Save Gas. Each is approximately 3 1/2" wide by 3 1/2" high, worked on 7 mesh plastic canvas using worsted weight yarn. Considered the "father" of three-dimensional plastic canvas, Dick Martin brought joy to crafters all over the world with his innovative designs, sparkling imagination, and creative enthusiasm. For more than 25 years, the freelance artist designed a multitude of plastic canvas creations, filling nearly 100 best-selling Leisure Arts leaflets.

Everything needed to put on the Wizard of Oz show, including the theater, stage, scenery, props, all the Oz characters, a synopsis of the story and step-by-step directions for assembling the theater, stage and other parts.

Build your own fabulous Oz city: Royal Palace of Oz, Emerald City Gates, Emerald City Emporium, Sweet Shop, Blacksmith Shop, Hozpitality House, 8 other structures. Assemble with scissors and glue and let your characters walk down that Yellow Brick Road to fantasy and adventure.

Patterns for 16 Christmas-themed magnets to stitch on plastic canvas.

Kids will be ready to stitch their first plastic canvas project in no time with this handy guide. They''ll learn about needed supplies, basic stitches, overcast stitches, and special touches before choosing from 13 easy-to-do projects. Teach Me Plastic Canvas (Leisure Arts #1638)

Over 70 projects in plastic canvas embroidery.

Your holiday guests will definitely get the message when your door displays these spirited decorations. You get a cute Easter bunny, star-spangled U.S.A, spooky jack-o''-lantern, Thanksgiving horn of plenty, and a jolly Santa. Holiday Greetings In Plastic Canvas (Leisure Arts #1760)

Text and more than 250 illustrations examine the books, stage, screen and television presentations, and collectible objects concerned with the magical land of Oz.