Most Popular Books by Dick Martin

Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don''t just spread branches -- Go glocal -- Share your customers'' cares -- Stiff-necked, tree-hugging critics -- Share your customers'' dreams -- Myth America -- A lever to move the world -- Waging peace.

An insider''s account of how AT&T tried to cope with competition, economic turmoil, and media scrutiny addresses valuable business lessons from AT&T''s experience while looking at key events in the corporation''s recent history.

Text and more than 250 illustrations examine the books, stage, screen and television presentations, and collectible objects concerned with the magical land of Oz.

All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

Number of Designs: 4 Stitch Count: Heart 27 x 27 threads; Sleigh 32 x 31 threads; Santa Face 29 x 28 threads; Candy Cane 32 x 31 threads Approximate Design Size: 4" x41⁄2" each Designer: Dick Martin Original Publication: Leisure Arts Leaflet 1531,Candy Cane Santas in Plastic Canvas Description: Add a new twist to your tree with an unbeatable team -- Santa and candy canes! Cleverly fashioned into a sleigh runner, a heart frame, or just a jolly accompaniment to Kris Kringle, these versatile candy canes add color and charm to your Yuletide tree. The designs are stitched on 7-mesh plastic canvas using worsted weight yarn.

Everyone puts multiethnic faces in marketing materials, but it''s mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. OtherWise is a deep and engaging exploration of diversity in America and how we can bridge differencesùacross race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover: What America''s changing demography means for business ò How unconscious biases shape behaviors and beliefs ò How to connect across cultures, borders, and perspectives ò How to move beyond tolerating differences to capitalizing on them OtherWise strips away the barriers of ôusö and ôthem,ö and lays bare profound truths for relating to others around us.

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

Suprise mom-to-be with these bears, ducks, bunnies, and other cute characters all stitched on plastic canvas. You''ll find an adorable set of shower favors and a clown bear basket that''s perfect for your party centerpiece. For gifts, it''s fun to make tissue box covers and little photo frames. There are even bear-themed items to brighten the nursery with a necessities box, switch plate cover, and wall decoration.

Everything needed to put on the Wizard of Oz show, including the theater, stage, scenery, props, all the Oz characters, a synopsis of the story and step-by-step directions for assembling the theater, stage and other parts.

Build your own fabulous Oz city: Royal Palace of Oz, Emerald City Gates, Emerald City Emporium, Sweet Shop, Blacksmith Shop, Hozpitality House, 8 other structures. Assemble with scissors and glue and let your characters walk down that Yellow Brick Road to fantasy and adventure.

Let the craft foam fly as you fashion these amazing magnets! They''re great little gifts or party favors and they''re inexpensive to make.

If you love your friends, give them a kiss! These playful pals are called kisses because their mouths can hold one small piece of candy, which makes each little animal (and clown and Santa) as sweet as a kiss! Designed by the imaginative Dick Martin, they''re easy to stitch on 7-mesh plastic canvas with worsted weight yarn. Make them for magnets, gift toppers, party favors, stocking stuffers--or just for fun! 25 designs: Deer, Duck, Kitten, Squirrel, Skunk, Raccoon, Dog, Alligator, Clown, Parrot, Zebra, Lamb, Cow, Lion, Monkey, Red Dinosaur, Blue Dinosaur, Purple Cow, Bunny, Duck in Straw Hat, Pig, Bright Monkey, Speckled Dog, Reindeer, and Santa.

Fluffy flowers, creeping caterpillars, and vibrant veggies - these magnets are great fun to make with chenille stems and pom-poms! In this title, there''s something exciting for kids of all ages. It helps them grow their own garden with peas and carrots, as well as greet the friendly frog or busy bee while the sun shines.

Return to the enchanting Land of Oz in "Captain Salt in Oz," a captivating adventure from Ruth Plumly Thompson and L. Frank Baum. This classic work of children''s literature invites readers to journey into a world of magic and wonder. Dive into a timeless tale filled with fantastical elements, where adventure awaits around every corner. Perfect for those who cherish imaginative storytelling, "Captain Salt in Oz" offers a thrilling escape. Experience the enduring appeal of Oz as you follow the unfolding events in this exciting story. Rediscover the joy of classic fantasy and adventure with this meticulously prepared print republication. A delightful read for anyone seeking a dose of pure escapism. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Young folks will adore the fun of assembling pom-pom animals on hair-clips, lampshades, photo frames, and dozens of other projects from Dick Martin . Easily made from chenille stems, beads, craft foam, ribbon, card stock, and other easy-to-find supplies.

Dick Martin is perfectly at home recounting his childhood and family escapades, many of which would curl the hair of a daredevil. Yet, he is equally adept reporting the hope for the future he finds in the students he has mentored over a long career as a teacher. He is a wide-ranging and trenchant columnist whose observations run the gamut of life''s experiences, and he is as skilled at writing with humor as he is with pathos. His subject is the world around him and his place in it, and he treats it with versatility and ample measures of irony and wonder. - Laurence J. Sasso, Jr., publisher Dick Martin''s Life, Liberty and the Pursuit of Sanity offers the architecture of the columnist''s craft from his over 30 years of writing in this form of journalism. Whether offering Yankee wisdom, Irish-American wit, portraits of community characters, or musings on his travels or life in New England, Martin''s stories are as carefully sculpted as if they were intended to support and convey the weight of meaningful experience that arches over the passage between the 20th and 21st centuries. Read together or standing alone, Dick Martin collects his stories in Life, Liberty and the Pursuit of Sanity as a pillar to post excursion, embarking from rural Rhode Island to regional and international destinations with a determination to open our eyes and show us the sights. -Mary Lee Partington, Artistic Director, PAF Pawtucket Arts Festival

"MAE is a most beautifully and compellingly written, heart-breaking, life-and-love-affirming tale all at once. I read it in one sitting I was so unable to put it down. This is creative nonfiction at its finest." -Acclaimed novelist Sophie Powell A tale of love, challenges, determination and faith, MAE chronicles the life of L.Mae Martin, whose journey starts on her family''s farm in Scituate, Rhode Island, a small New England town, during the depression. A strong willed girl whose favorite motto is "It''s a great life if you don''t weaken," Mae faces a myriad of obstacles in her life from both strange and overbearing relatives to friends who encourage and help her on her way to her dream of becoming a teacher and mother. Though she always keeps a positive attitude, she must make her way through a maze of tragic and challenging events and experiences which she encounters along the way. Regardless, she refuses to give in or give up on her dreams. MAE is a story about a strong woman with a zest for life who fights for what she believes in to the very end. She is a shining example of family values and virtues for modern day women. Dick Martin is an award winning writer whose feature stories and columns have appeared in a number of magazines and newspapers including Your Smithfield Magazine, The Woonsocket Call, The Providence Journal, Providence Magazine, and The Observer, among other venues. Martin, who grew up on a small farm in Glocester, Rhode Island, based the story of Mae on his own mother, who kept diaries growing up on the family farm in Scituate, Rhode Island. Tales were a common pastime for the family, whose strong Irish heritage is evident in the stories which fill the pages of MAE. It is a book which is both humorous and sad as it winds through the path of Mae''s long life, a life of fulfillment, promise, and hope, but most of all, love.

Over 70 projects in plastic canvas embroidery.

Whether you''re a seasoned plastic canvas stitcher, or just getting started, you''ll love these beautiful Yuletide pieces by designer Dick Martin. From adorable tree ornaments to glittery tissue box covers, you''re sure to find the perfect decoration!

Readers of all types will find something to love in this collection of bookmarks from Dick Martin. There are flowers and lace for romantics, a duck for the sportsman, a cross for inspirational readers, a wiggly bookworm for kids, and more. The designs are worked on colored 10 mesh plastic canvas using size 3 pearl cotton or 12 strands of embroidery floss. Each is approximately 1 5/8" wide by 7" high. Five of the 8 bookmarks are cut on the diagonal grid of the canvas. Considered the "father" of three-dimensional plastic canvas, Dick Martin brought joy to crafters all over the world with his innovative designs, sparkling imagination, and creative enthusiasm. For more than 25 years, the freelance artist designed a multitude of plastic canvas creations, filling nearly 100 best-selling Leisure Arts leaflets.

Marilyn Laurie was a self-described "little Jewish girl from the Bronx" who became one of the world''s top public relations counselors and the first woman in the top policy-making councils of a Fortune 10 company. Her career mirrored the social and political upheaval of the 20th century''s last three decades. After helping launch Earth Day in 1970, she was hired by AT&T to encourage employee recycling. Marilyn: A Woman In Charge tells the behind-the-scenes story of how she who worked her way from that humble assignment into the corridors of power. When she died in 2010, Marilyn had received practically every award available to public relations practitioners. But few knew the tortuous path she journeyed to the top of her field. In a career bookended by systemic sexism and gender stereotyping, she refused to stay in the lane assigned to her by gender. When others dodged and weaved to avoid conflict, she ran towards problems, even at the risk of becoming associated with them. Her life story is a lesson in public relations leadership at the highest levels. It''s a story of chance and cunning, of heady highs and humbling lows, and the gift of grace and resilience. A second-generation immigrant, Marilyn was raised in the Bronx and never lost the flat accents and directness of its streets and alleyways. She attended Barnard College in the second half of the 1950''s, where she learned that women need not live their lives solely through husband and children. She graduated intending to apply her full capacities to meaningful goals outside herself. She first found goals worthy of her full capacities in environmentalism. Then, almost by accident, she found such goals at AT&T. When she joined the company, it was literally "The Telephone Company," handling more than nine out of ten phone calls in the U. S. For nearly a century, its mission had been to put a telephone within an arm''s reach of every household. A regulated monopoly, its very existence depended on earning and keeping the public''s trust, a goal she believed depended more on what the company did than what it said. She was also there when AT&T lost its footing in the wake of technological, social, and political change, and she worked just as hard to help it regain its balance. Based on the author''s first-hand experience, archival files, and interviews with friends, colleagues, and family members, Marilyn: A Woman In Charge reveals the behind-the-scenes story of a woman who broke through the proverbial glass ceiling within a great American company. It describes how she won and kept a seat at the policy-making table, how she defined the role of public relations, and how she dealt with crises arising both from the company''s missteps and from the agendas of special interests.

Patterns for 16 Christmas-themed magnets to stitch on plastic canvas.

Kids will be ready to stitch their first plastic canvas project in no time with this handy guide. They''ll learn about needed supplies, basic stitches, overcast stitches, and special touches before choosing from 13 easy-to-do projects. Teach Me Plastic Canvas (Leisure Arts #1638)

Your holiday guests will definitely get the message when your door displays these spirited decorations. You get a cute Easter bunny, star-spangled U.S.A, spooky jack-o''-lantern, Thanksgiving horn of plenty, and a jolly Santa. Holiday Greetings In Plastic Canvas (Leisure Arts #1760)

Dick Martin is a Civil Engineer who has worked in Nigeria, Kenya, Oman and Saudi Arabia as well as the United Kingdom. Before going overseas, he worked on Motorways, Harbours, Pipelines and he stabilised the White Cliffs of Dover. He was a TA Bomb Disposal officer. While in Nigeria, he helped start "The Worlds Strongest Man" competition. In Oman, he worked for the Oman Ministry of Defence mainly in Dhofar. In Saudi Arabia, he was the Royal Saudi Airforce civil engineer responsible for all construction works on the Al Yamamah Project, Britain''s largest export contract. In Saudi he represented The Institution of Civil Engineers. The book highlights cultural differences and local difficulties.