Best Selling Books by Linda Richardson

The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently ACT when the time is right "Your thinking ''What? Another book about selling?'' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have." --Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell "In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur." --Larry Wilson, sales leadership guru and bestselling author "For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling." --Geoffrey James, journalist and author of the popular blog, "Sales Machine"

The proven new sales strategy from New York Times bestselling author Linda Richardson Learn how to create better, more effective dialogs with customers in today’s hyper digital world In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. The New Sales Conversation helps you use new links and technologies without losing the very reason for making a connection in the first place--a chance to exchange the winning words that lead to a successful close and a loyal customer. Richardson Provides five easy-to-remember keys to bringing value to customers: Futuring (Predictive Preparation), Heat-mapping (New and Emerging Needs), Value-tracking (Proof of Solution), Phasing (Verifiable Outcomes), and Linking (Emotional Connection) Linda Richardson is the founder and Executive Chairwoman of Richardson, a global sales training business. She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center.

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

Written exclusively for sales managers; this brief; concise primer will help turn managerial skills into those of a top-notch teacher; motivator; and mentor - someone who gets results through inspiration and example. --

THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book''s main themes and action ideas, reduced to a manageable page count for on-the-go readers. A six-step program for hearing and understanding customers'' needs, and then selling solutions instead of products.

An autistic teen embarked into her own world of adventure to find love and true friends. Her story is a daydream of emotional connection and feeling of pleasure for certain things because she was denied those feelings in the real world. She escaped to live in the world that she created because reality was a terrifying nightmare for her when there''s confusion, pain, sadness, fear, anger and death. Happiness is so elusive for her in this world so she created her own to be happy, to fill the emptiness she felt, to love and be loved, to have friends ...to live not exist.

Explains the phases and techniques of successful (and unsuccessful) negotiation for financial services professionals.

Colin doesn''t want to go to school, a place where you are supposed to learn and thrive. Being bullied has caused him to stop talking to his teachers and classmates. Fear, loneliness, and sadness grips Colin. How does he tackle this serious issue? Free To Be Me follows Colin on his journey of triumph.

A how-to guide--subtitled A Consultative Guide to Cross-Selling--designed to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

This book offers what every salesperson needs to sell products or services in the coming decade--step-by-step guidelines for developing and implementing a plan to sell to client groups. This book identifies the often unexpected things that can happen when selling to a group. Based on years of training and testing strategies and techniques in group sales situations, it is packed with practical, how-to skills. Specifically, this book explains: How to package presentation materials--and the salesperson--to suit the client''s needs; how to use the valuable minutes before you present to begin creating rapport; how to deal with resistance, objections--and hostility; how to determine the powerful client decision maker and who influences him/her; how to address each client''s individual concerns while keeping the entire group''s attention.

Written by a nationally known sales trainer, this compact guide to selling financial products and services addresses 101 common situations that cause trouble for sales representatives. Each trap is described in depth, with specific examples that show how to turn the trap into an opportunity. New sales people, seasoned reps, and trainers and sales managers in banking, brokerage, insurance, and related fields who must adapt to a more aggressive marketing environment will find over a hundred guidelines and pointers for increasing productivity, and specific techniques for handling objections, mastering the ``incremental'''' close, increasing self-awareness--even obtaining valuable ``intelligence'''' from clients and competitors.

Objetivos: • Aprender de los clientes. • Elaborar una estrategia de preguntas. • Interpretar el significado de las respuestas. • Cumplir las necesidades del cliente. • Proponer soluciones. • Convertir las quejas en oportunidades de negocio. • Evitar fórmulas de cierre. • Crear diálogos eficaces. Hoy en día, para vender se debe añadir valor, ofrecer perspectiva y mostrar a los clientes cómo un determinado producto puede satisfacer de forma rápida y sistemática sus necesidades concretas. La actividad de ventas nunca ha sido tan difícil como lo es hoy en día, porque los consumidores son cada vez más expertos y exigentes. Este libro te enseñará cómo vender hasta a los clientes más difíciles confiando en tu capacidad de escuchar y persuadir, a través de diálogos convincentes donde sabrás aprovechar tus cualidades naturales.

麦格劳—希尔教育集团专业培训

El enfoque de ventas clásico ha muerto. Hoy en día, para vender se debe añadir valor, ofrecer perspectiva y mostrar a los clientes cómo un determinado producto puede satisfacer de forma rápida y sistemática sus necesidades concretas. La actividad de ventas nunca ha sido tan difícil como lo es hoy en día, porque los consumidores son cada vez más expertos y exigentes. Vender ...¡Es fácil! le enseñará cómo vender hasta a los clientes más difíciles confiando en tu capacidad de escuchar y persuadir. Objetivos: • Aprender de los clientes. • Elaborar una estrategia de preguntas. • Interpretar el significado de las respuestas. • Cumplir las necesidades del cliente. • Proponer soluciones. • Convertir las quejas en oportunidades de negocio. • Evitar fórmulas de cierre. • Potenciar los talentos personales. • Crear diálogos eficaces.