Best Selling Books by Mike Moran

Mike Moran is the author of This Book Blows (2006), Outside-In Marketing (2016), Search Engine Marketing, Inc (2014), Hope and Love For No More Hunger (2021) and other 15 books.

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19 results found

This Book Blows

release date: Mar 01, 2006
This Book Blows
Obstructive Sleep Apnea is a sleeping disorder that affects millions of people but which has only recently come to widespread public attention. Fortunately, an effective therapy called continuous positive airway pressure (CPAP) can treat it. Simply blowing air into people''s noses at night gives them new, improved rest and silences their characteristic snoring. Unfortunately, the adjustment period for this therapy is not of short duration, and most people give up in the early stages, before they can reap maximum, if any, benefit. Who can blame them? They must admit to snoring and then wade through a morass of tests and insurance red tape, all to obtain the pleasure of wearing a not-so-form-fitting mask every night-one guaranteed to thwart alien abductions. Author Mike Moran, who also suffers from Obstructive Sleep Apnea, offers a comforting and humorous resource for everyone dealing with the difficulties of this disorder-and its treatment. This Book Blows is for all the true "hose heads" who need to know they aren''t alone in their quest for a good night''s sleep!

Outside-In Marketing

release date: Apr 08, 2016
Outside-In Marketing
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing

Search Engine Marketing, Inc

release date: Dec 09, 2014
Search Engine Marketing, Inc
This revamped edition introduces a holistic approach that integrates organic and paid searching. You''ll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher''s mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance.

Hope and Love For No More Hunger

release date: Jan 27, 2021
Hope and Love For No More Hunger
Mike Moran, also known as, "Cornbread," is one of God''s passionate workers in Christ''s field to bring hope to those who have lost hope. God has placed a special love in Mike''s heart for the hungry and Mike has tirelessly asked for help to feed the homeless. To my knowledge, I do not believe anyone has ever turned him down. His desire and love to help those who truly need it is genuine. People give generously to help Mike get the supplies he needs to help the people because they know he will get their donations to the people. Mike''s desire will never grow dim to want to help the homeless. The more he gets and does, the more he desires to do more. I know this is his divine calling and his passion and fruit in this field are evidence that Mike truly is called by God to do for those who have lost their way and are temporarily out of a place to live to shelter themselves and their families. This book will tell of some of the stories he wants to share with you. Never forget, there are men and women like Mike who truly do care and are doing everything they know how to do to help make the world a better, safer place. I pray this book may prompt you to be aware of those in your paths that may need a helping hand, and this will spark an idea or two on how you can help. There is one story I would like to share that Mike told me one time. He was leaving a group of homeless people and he asked them what they needed. They asked for water because it was difficult for them to go into town at night to get water. As Mike was lifting his leg into his vehicle, he heard God tell him to stop and roar for the people to have water. This was an unusual request from God to him. He had never heard God tell him to do anything like it, but he shyly, at first, stepped back down and began to roar. Within a few minutes, he saw the train coming through and it slowed and slowed, and someone on the train began to throw cases of water out to the homeless. Never underestimate what God can do. God can do it; all you have to do is obey.

Welcome Home: The Lucky Ones

release date: Nov 01, 2022
Welcome Home: The Lucky Ones
The sound of helicopter blades chopping through the air as they swiftly fly away into the distance, the eerie quietness before the buzzing of bullets zipping past the protective helmets, and the blasts of heavy shelling disturbing the ground. These were the familiar sounds heard once a drop was made leaving American soldiers in unfamiliar terrain to fight and fend off the enemy. The Vietnam War took place between 1955 and 1975. This war saw the communist government of North Vietnam pitted against South Vietnam and its leading ally, the United States. The war was costly and controversial with more than 3 million people losing their lives including over 58,000 Americans and more than half of the total dead being Vietnamese civilians. The Vietnam War was a long and difficult war that caused casualties, impacted families, and created brave heroes who lived to tell their story today. "Welcome Home The Lucky Ones" chronicles the tales of four brave American soldiers who served in the Vietnam War only to return home to the United States to find a bitterly divided opposition. Journey through the lives of Ken Byerly, John Laughlin, Mike Moran, and Colonel Steve Raho as they retell their time spent training in the Army and Air Force, leading up to the experiences and hardships they endured on the ground and in the air over Vietnam, to how the war shaped their lives upon their return back home.

Search Engine Marketing, Inc. I and II LiveLessons (Video Training)

release date: Aug 10, 2012
Search Engine Marketing, Inc. I and II LiveLessons (Video Training)
14+ Hours of Video Instruction Overview Search Engine Marketing LiveLessons provides all the background needed to be a search engine marketer. You will learn how to systematically address every issue you''re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. Description In this comprehensive LiveLessons Mike Moran a world-class expert presents today''s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You will walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. About the Instructor Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM''s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of "Do It Wrong Quickly" and "Search Engine Marketing, Inc.", and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He''s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA''s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia''s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing. Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog. Skill Level All levels What You Will Learn Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your company''s evolving strategic and tactical goals Implement programs that drive sustainable improvements-- not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language they''ll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultant--and avoid the wrong ones Set your budget with a focus on profitability, customer acquisition, providing lifetime value Who Should Take This Course Whether you''re a marketing, Web, or IT professional, product manager, or content specialist, "Search Engine Marketing, Inc., LiveLessons" will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. Course Requirements An interest in understanding search engine marketing and how to implement it. Table of Contents General Introduction Lesson 1: Why Search Marketing Is Important...and Difficult Lesson 2: How Search Engines Work Lesson 3: How Search Marketing Works Lesson 4: How Searchers Work Lesson 5: Identify Your Web Site''s Goals Lesson 6: Measure Your Web Site''s Success Lesson 7: Measure Your Search Marketing Success Lesson 8: Define Your Search Marketing Strategy Lesson 9: Sell Your Search Marketing Proposal Lesson 10: Get Your Site Indexed Lesson 11: Choose Your Target Keywords Lesson 12: Optimize Your Content Lesson 13: Attract Links to Your Site Lesson 14A: Optimize Your Paid Search Program Lesson 14B: Optimize Your Paid Search Program Lesson 15: Make Search Marketing Operational Lesson 16A: Explore New Media and Social Media Lesson 16B: Explore New Media and Social Media Lesson 17: Optimize Your Web Site Search Lesson 18: What''s Next? LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http: //www.ibmpressbooks.com/livelessons

Not So Long Ago

release date: Oct 01, 2013
Not So Long Ago
Not So Long Ago is a collection of short stories set in a Sussex town in the 1960s. The interlocking themes are of chance meetings and changing lives and all stories cluster around one group of characters Here we read about Jos’s and Annette’s meeting at the swimming club, which ignites a long relationship. Melissa and Fred collide when she knocks him over while riding her bike and both stumble towards a relationship. Alfredo and Maria meet at school and stay together, despite arguments. Chris, artistic with wealthy parents, falls for Dora, but on seeing her in a pub is beaten up by her boyfriend. By the end, all the characters have progressed in life and in relationships. This new collection will appeal to readers who want stories that engage them, are prepared for sudden plot twists and enjoy a nostalgic 60s setting. Not So Long Ago offers readers the narrative intensity of the short story with the character development associated with a novel.

Do it Wrong Quickly

release date: Jan 01, 2008
Do it Wrong Quickly
Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.

Judicial Handbook for the University of Georgia Student Judiciary and the University of Georgia Defender/Advocate Society

Themes, Motivations and Symbolism

release date: Jan 01, 1983

Blogs, Wikis, Podcasts

release date: Jan 01, 2013
Blogs, Wikis, Podcasts
"College faculty have evolved their use of social media for professional, personal and instructional use, with a decrease in concerns around the value and amount of time spent using social media, according to a new report from the Babson Survey Research Group and Pearson. The annual survey of nearly 4,000 teaching faculty from all disciplines in higher education, representing U.S. higher education professors, examined both the personal and professional impacts of social media."--Website.

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari

release date: Jan 01, 2011
Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari
In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you''re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You''ll learn how to Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your company''s evolving strategic and tactical goals Implement programs that drive sustainable improvements--not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language they''ll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultant--and avoid the wrong ones Whether you''re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, Second Edition

release date: Jan 01, 2008

Teaching, Learning, and Sharing

release date: Jan 01, 2011
Teaching, Learning, and Sharing
Faculty are big users of and believers in social media. Virtually all higher education teaching faculty are aware of the major social media sites; more than three-quarters visited a social media site within the past month for their personal use; and nearly one-half posted content. Even more impressive is their rate of adoption of social media in their professional lives: over 90% of all faculty are using social media in courses they''re teaching or for their professional careers outside the classroom. There are big differences, though, among the patterns of use from one social media site to another. For personal use, Facebook is both the most visited site and, by a large margin, the one with the highest rate of postings. YouTube is the second most visited, but posting rates are low. YouTube and Facebook are also the most frequently cited when faculty report on their uses of social media in support of their professional careers. Nearly two-thirds of all faculty have used social media during a class session, and 30% have posted content for students to view or read outside class. Over 40% of faculty have required students to read or view social media as part of a course assignment, and 20% have assigned students to comment on or post to social media sites. Online video is by far the most common type of social media used in class, posted outside class, or assigned to students to view, with 80% of faculty reporting some form of class use of online video. Use of social media is not without its problems; most faculty are concerned with the time it requires. The two most pressing concerns about faculty use of social media are privacy and integrity: 80% report that "lack of integrity of student submissions" is an "important" or "very important" barrier, and over 70% say privacy concerns are an "important" or "very important" barrier. In spite of those concerns, however, faculty believe that social media sites offer value in teaching. An overwhelming majority report that they believe that video, podcasts, and wikis are valuable tools for teaching, and a majority report that social media sites can be valuable tools for collaborative learning. Figures are appended. (Contains 22 figures.) [This paper was a collaborative effort with Pearson Learning Solutions and Converseon.

Search Engine Marketing, Incorporated

release date: Jan 01, 2006

Volume Regulation in Mopalia Muscosa (Mollusca: Polyplacophora).

An Introduction to the Integration of Social and Legal Theory in Child Care

2003 Competition Plan Update

release date: Jan 01, 2003
2003 Competition Plan Update
The Airport Authority of Washoe County (AAWC) operates the Reno/Tahoe International Airport. The AAWC must submit a Competition Plan before any Passenger Facility Charge (PFC) submitted will be approved, or discretionary Airport Improvement Program (AIP) grants will be issued, after September 30, 2002. This is the 2003 update of the AAWC’s Competition Plan that was originally submitted in 2000.
19 results found


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