New Releases by Mike Moran

How do stars shine so bright? Stella''s imagination takes her on an adventure to explore the stars. Join her on a mission to visit constellations, learn about the closest star to Earth, and maybe even race a shooting star! Find out more about the fascinating stars in the night sky.

The sound of helicopter blades chopping through the air as they swiftly fly away into the distance, the eerie quietness before the buzzing of bullets zipping past the protective helmets, and the blasts of heavy shelling disturbing the ground. These were the familiar sounds heard once a drop was made leaving American soldiers in unfamiliar terrain to fight and fend off the enemy. The Vietnam War took place between 1955 and 1975. This war saw the communist government of North Vietnam pitted against South Vietnam and its leading ally, the United States. The war was costly and controversial with more than 3 million people losing their lives including over 58,000 Americans and more than half of the total dead being Vietnamese civilians. The Vietnam War was a long and difficult war that caused casualties, impacted families, and created brave heroes who lived to tell their story today. "Welcome Home The Lucky Ones" chronicles the tales of four brave American soldiers who served in the Vietnam War only to return home to the United States to find a bitterly divided opposition. Journey through the lives of Ken Byerly, John Laughlin, Mike Moran, and Colonel Steve Raho as they retell their time spent training in the Army and Air Force, leading up to the experiences and hardships they endured on the ground and in the air over Vietnam, to how the war shaped their lives upon their return back home.

Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing

This volume, written by Mike Moran and Bill Hunt, explains what search engine optimization is, how it works and how you can implement it within your organization to increase profits.

How should we handle our money? Ella really wants a soccer ball. But she doesn''t have enough money to buy one. So she decides to earn her own money. Ella cleans the car for her mom, gives the neighbor''s dog a bath, and sells bracelets to her friends to earn cash. Will she have enough money to buy the ball in the end? Read this book to find out! These simple, engaging stories present basic financial literacy concepts, such as saving, spending, borrowing, and comparison shopping to build a foundation for a lifetime of money smarts. Free downloadable series teaching guide available.

How should we handle our money? Gabriel really wants to buy some fancy Fast Kids shoes. But his mom says they can spend no more than thirty dollars. Gabriel searches for a great deal on the shoes. He looks online, goes to the shoe store, and checks a discount store too. Will he find the shoes at a price he can afford? Read this book to find out! These simple, engaging stories present basic financial literacy concepts, such as saving, spending, borrowing, and comparison shopping to build a foundation for a lifetime of money smarts. Free downloadable series teaching guide available.

Not So Long Ago is a collection of short stories set in a Sussex town in the 1960s. The interlocking themes are of chance meetings and changing lives and all stories cluster around one group of characters Here we read about Jos’s and Annette’s meeting at the swimming club, which ignites a long relationship. Melissa and Fred collide when she knocks him over while riding her bike and both stumble towards a relationship. Alfredo and Maria meet at school and stay together, despite arguments. Chris, artistic with wealthy parents, falls for Dora, but on seeing her in a pub is beaten up by her boyfriend. By the end, all the characters have progressed in life and in relationships. This new collection will appeal to readers who want stories that engage them, are prepared for sudden plot twists and enjoy a nostalgic 60s setting. Not So Long Ago offers readers the narrative intensity of the short story with the character development associated with a novel.

14+ Hours of Video Instruction Overview Search Engine Marketing LiveLessons provides all the background needed to be a search engine marketer. You will learn how to systematically address every issue you''re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. Description In this comprehensive LiveLessons Mike Moran a world-class expert presents today''s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You will walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. About the Instructor Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM''s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of "Do It Wrong Quickly" and "Search Engine Marketing, Inc.", and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He''s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA''s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia''s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing. Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog. Skill Level All levels What You Will Learn Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your company''s evolving strategic and tactical goals Implement programs that drive sustainable improvements-- not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language they''ll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultant--and avoid the wrong ones Set your budget with a focus on profitability, customer acquisition, providing lifetime value Who Should Take This Course Whether you''re a marketing, Web, or IT professional, product manager, or content specialist, "Search Engine Marketing, Inc., LiveLessons" will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. Course Requirements An interest in understanding search engine marketing and how to implement it. Table of Contents General Introduction Lesson 1: Why Search Marketing Is Important...and Difficult Lesson 2: How Search Engines Work Lesson 3: How Search Marketing Works Lesson 4: How Searchers Work Lesson 5: Identify Your Web Site''s Goals Lesson 6: Measure Your Web Site''s Success Lesson 7: Measure Your Search Marketing Success Lesson 8: Define Your Search Marketing Strategy Lesson 9: Sell Your Search Marketing Proposal Lesson 10: Get Your Site Indexed Lesson 11: Choose Your Target Keywords Lesson 12: Optimize Your Content Lesson 13: Attract Links to Your Site Lesson 14A: Optimize Your Paid Search Program Lesson 14B: Optimize Your Paid Search Program Lesson 15: Make Search Marketing Operational Lesson 16A: Explore New Media and Social Media Lesson 16B: Explore New Media and Social Media Lesson 17: Optimize Your Web Site Search Lesson 18: What''s Next? LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http: //www.ibmpressbooks.com/livelessons

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.

A daily dose of laughter for coping with Obstructive Sleep Apnea therapy.