Most Popular Books by Jeff Cox

Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. Described by Fortune as a ''guru to industry'' and by Businessweek as a ''genius'', Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. This 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt''s ideas. The story of Alex''s fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors!

Tells how to select, plant, cultivate, train, prune, protect and harvest grapes, and explains each step in making wine

From planting vines to savoring the finished product, Jeff Cox covers every aspect of growing flawless grapes and making extraordinary wine. Fully illustrated instructions show you how to choose and prepare a vineyard site; build trellising systems; select, plant, prune, and harvest the right grapes for your climate; press, ferment, and bottle wine; and judge wine for clarity, color, aroma, and taste. With information on making sparkling wines, ice wines, port-style wines, and more, this comprehensive guide is an essential resource for every winemaker.

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention.... This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels Zapp! and The Goal, Selling the Wheel is based on the pioneering research of Howard Stevens''s employment-testing and customer-research firm, the H. R. Chally Group. In the story, Max and his wife, Minnie, learn what it takes to market the Wheel. With the help of Ozzie the Oracle, they discover four essential selling styles -- Closer, Wizard, Relationship Builder, and Captain & Crew -- and come to understand how each style is suited to a different type of salesperson. They learn that as markets evolve, selling styles and strategies must change. There is no single right way -- and no company can be all things to all people. This critical lesson is as valuable to salespeople as it is to sales managers. Writer Jeff Cox has the amazing gift for translating technical ideas into creative, engaging stories, and his collaboration with sales and marketing expert Howard Stevens is based on empirical research collected from 250,000 salespeople, more than 1,500 people in corporate sales, and interviews with more than 100,000 actual customers who rated the strengths and weaknesses of the salespeople serving them. Packed with practical tips for salespeople, entrepreneurs, marketing managers, and business students, Selling the Wheel is an irresistible guide to sales styles, strategies, and markets.

Award-Winning Finalist in the "Business: Personal Finance/Investing" category of the 2016 International Book Awards “Who better than two keen observers of markets to guide us to successful wealth accumulation in a world flooded with information containing lots of signals and noise. By showing investors how to be a lot smarter about their time allocation, including what to look for and why, this book provides you with important and durable tips and insights.”—Mohamed A. El-Erian, Chief Economic Adviser at Allianz Investing experts and best-selling authors Peter J. Tanous and Jeff Cox return with The 30-Minute Millionaire, a step-by-step guide to achieving financial success. Whether you''re new at investing or already preparing for retirement, the authors provide practical advice with specific examples, giving you the tools and knowledge you need on your path to becoming financially secure. Learn how to: Build a well-balanced, risk-mitigated portfolio Achieve consistent returns over the long run through a passive approach Follow contemporary asset allocation rules and objectives Maintain discipline and patience in the face of difficult markets Avoid common, and not-so-common, investing pitfalls Invest in ETFs, commodities, gold, and other assets Ignore time-consuming market reports Understand the Fed''s role in the economy and financial markets The authors also give detailed instructions on exactly how much cash you''ll need to start (less than you think!) and the best advice from financial gurus on your journey ahead. Stop trying to actively pick stocks, trade in and out of positions, analyze the data only the wonks understand, or time the markets—get on a simple, true path to financial freedom with The 30-Minute Millionaire today.

Millions of readers remember The Goal, the landmark business novel that sets forth by way of story the essential principles of Eliyahu Goldratt''s innovative methods of production. Now, from the AGI-Goldratt Institute and Jeff Cox, the same creative writer who co-authored The Goal, comes VELOCITY, the book that reveals how to achieve outstanding bottom-line results by integrating the world''s three most powerful continuous improvement disciplines: Lean, Six Sigma, and Goldratt''s Theory of Constraints. Used by the United States Navy and United States Marine Corps to dramatically improve some of the most complex, logistically vast supply chains in the world, the VELOCITY APPROACH draws on the strengths of all three disciplines to deliver breakthrough performance gains. In physics, speed with direction is velocity; in business, the application of VELOCITY means your organization can achieve operational speed with strategic direction to outmaneuver competitors, gain loyalty with customers, and rapidly build sustainable earnings growth -- in as little as one or two business quarters. Dee Jacob and Suzan Bergland, two princi-pals of AGI, have been teaching the concepts, techniques, and tools of VELOCITY to major corporations, including Procter & Gamble, ITT, and Northrop Grumman, for years. Now they unlock the door for you to see how to apply their insights and methods to your organization -- be it business, not-for-profit, manufacturing, or service based -- in order to shorten lead times, slash inventories, reduce production variability, and increase sales. Writer Jeff Cox returns with the vivid, realistic style that made The Goal so readable yet so edifying. Thrust into the presidency of the subsidiary company where she has managed sales and marketing, Amy Cieolara is mandated by her corporate superiors to implement Lean Six Sigma (LSS) in order to appease a key customer. Assigned to help her is LSS Master Black Belt Wayne Reese, installed as her operations manager. But as time goes on and corporate pressure mounts, Amy finds she has to start thinking for herself -- and learning from everyone around her -- and she arrives at the series of steps that form the core of the VELOCITY APPROACH. VELOCITY offers keen insight into the human and organizational factors that so often derail growth while teaching you proven, practical techniques for restarting and revving up the internal engines of your company to reach new levels of success. Colorful characters, believable situations, and everything from dice games to AGI''s "reality tree" techniques make this business novel a vital resource for everyone seeking to deliver business improvement in these challenging economic times -- and far into the future.

Enjoy the rich and complex flavors of wine that’s been matured to its peak. In this comprehensive guide, Jeff Cox provides everything you need to know to build and maintain your own wine cellar. Whether you’re thinking of storing a few extra bottles in a spare closet or are looking to properly age a garage full of wine, you’ll find straightforward advice and helpful hints on successful cellaring techniques. Build and delight in your collection of wine while learning how to bring out the full potential of every bottle.

Showcases one hundred fifty perennials of proven performance sure to live up to their catalog descriptions and offers advice on selection and cultivation

The country’s leading expert on organic food delivers the ultimate guide to the new culinary health movement—feasting on fermented probiotics, from artisanal cheese to kimchi. In his extensive career as a bestselling cookbook author and TV garden-show host, Jeff Cox has always been keenly aware of the microbiology that helps his garden flourish. He has long known that microbes keep our bodies healthy as they ferment food, releasing their nutritional power and creating essential vitamins and enzymes. In The Essential Book of Fermentation, Cox shares a bounty of recipes for nourishing the internal “garden.” Simplifying the art and science of fermentation, Cox offers a primer on the body’s microbial ecosystem, complemented by scrumptious recipes, and easy-to-follow pickling and canning techniques. Basics such as bread and yogurt help readers progress to wine, cheese, and a host of international delicacies, including kim chi and chow chow. Inspiring and innovative, The Essential Book of Fermentation serves up great taste along with great health on every page.

Most managers know that revitalization in their companies must occur from the ground up. But how to get that message to employees without applying the kind of pressure that makes them even less productive? The answer is empowerment. In this motivating book, you will find specific strategies designed to help you encourage responsibility, acknowledgment, and creativity so that employees feel they "own" their jobs. It''s all here, in an accessible guide for the successful managers of tomorrow.

Arranged by season, provides ideas and advice for vegetable and ornamental gardens

La meta es una novela ágil y cautivante, que transcurre en el mundo de los negocios, a través de una entretenida narración describe un método infalible para mejorar los resultados de la empresa. En esta obra se desarrolla

This volume by Jeff Cox gives the reader a glimpse into the dark and imaginative side of the Author as well as his multi-faceted style of writing poetry. Born in Fort Worth, Texas on May 22, 1962. Jeff has been writing poetry since he was 20.

In this dynamic, helpful, guide William C. Byham takes his Zapp! empowerment principles and adapts it for the classroom with workable, hands-on advice for how educators can get their students (and themselves) excited about education again. He shows how to get students to take responsibility for their own progress by involving them in decision-making; encouraging them to think for themselves; and fostering trust, creativity, and hunger for new challenges. Innovative, accessible, and fun to read, ZAPP! IN EDUCATION offers essential guidance for teachers, school administrators, school board members, and support staff.